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An Outstanding One-Page Parallax Scrolling Example: Fontwalk

An Outstanding One-Page Parallax Scrolling Example: Fontwalk | Digital Love | Scoop.it

Via Robin Good
Gael's insight:

Great example of digital experience you can create with parallax scrolling !

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Robin Good's curator insight, October 13, 2013 3:23 AM



A pretty amazing one-page with scrolling parallax. If you are looking for inspiration or to discover things you have probably not seen yet on a web page, here is a great example.


http://www.fontwalk.de/ 




José Gil de Sagredo's curator insight, October 13, 2013 7:03 AM

Una página increíble con desplazamiento paralaje. Si buscas inspiración y descubrir cosas que probablemente no has visto todavía esta página web un buen ejemplo

Digital Love
Digital Marketing <br>Social Media <br>Brand Experience
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Is ROI A Good Way To Measure Marketing Campaign Effectiveness?

Is ROI A Good Way To Measure Marketing Campaign Effectiveness? | Digital Love | Scoop.it


What happens when your content is viewed and shared? It raises awareness about your brand expertise, services, or products. Most importantly, it makes your brand familiar to customers, putting you ahead of the game when consumers are considering an initial set of brands. A simple return on investment formula finds it difficult to measure such intangibles.


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malek's curator insight, June 15, 2016 7:36 PM

shifting paradigm?

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Best in class : great sum-up of best practices to get more clicks : 5 Design Techniques for Better CTA Buttons

Best in class : great sum-up of best practices to get more clicks : 5 Design Techniques for Better CTA Buttons | Digital Love | Scoop.it
“When we visit most websites, we often have a goal in mind. To get to that goal, there's usually a series of steps we need to take and the first step starts with”
Via Jean-Jacques Roland
Gael's insight:
Repeat and repeat: always improve !
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Digital assistants “to outnumber people by 2021” | Netimperative - latest digital marketing news

Digital assistants “to outnumber people by 2021” | Netimperative - latest digital marketing news | Digital Love | Scoop.it
Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017. But fear not – Skynet, from the popular Terminator movies, does not feature among the leading digital assistants. Instead, Google Assistant will ... [Read more...]
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Alexa learns to talk like a human with whispers, pauses & emotion

Alexa learns to talk like a human with whispers, pauses & emotion | Digital Love | Scoop.it
Amazon's Alexa is going to sound more human. The company announced this week the addition of a new set of speaking skills for the virtual assistant, which..
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FMCG CEOs: When and Why you should hire a Black Ops team or Can you afford not to hedge your bets in the digital disruption age?

FMCG CEOs: When and Why you should hire a Black Ops team or Can you afford not to hedge your bets in the digital disruption age? | Digital Love | Scoop.it
'Companies that will take bets all along, even big bets, but not bet-the-company bets will prevail' Jeff Bezos In our times of transition and
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FMCG CEOs: 7 things you must know about Direct-to-Consumer, Why not acting is not anymore an option and How to go about it

FMCG CEOs: 7 things you must know about Direct-to-Consumer, Why not acting is not anymore an option and How to go about it | Digital Love | Scoop.it
FMCG CEOs: 7 things you must know about Direct-to-Consumer, Why not acting is not anymore an option and How to go about it
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The World's First Cognition Platform to Power the Future of AI

The World's First Cognition Platform to Power the Future of AI | Digital Love | Scoop.it

"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."

Gael's insight:
"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."
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How to Start SEO with 1 Quick Test and 3 Small Steps

How to Start SEO with 1 Quick Test and 3 Small Steps | Digital Love | Scoop.it
Discover how to start SEO with a quick and easy test. Follow three simple steps to prove to yourself (and your boss) that the results are worth the effort.
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How to Build Content Google & Users Love - 'Net Features - Website Magazine

How to Build Content Google & Users Love - 'Net Features - Website Magazine | Digital Love | Scoop.it
:: By Travis Bliffen, Stellar SEO :: Not so long ago you could take almost any content and force it to rank with enough links, in some cases, you still can today. If you step back to look at the big picture though, you will see a clear shift in th
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Co-creation: 5 examples of brands driving customer-driven innovation

Co-creation: 5 examples of brands driving customer-driven innovation | Digital Love | Scoop.it
With their innovative co-creation projects, these big, multi-national brands are taking customer-driven innovation to the next level.
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Most Common Design Barriers to Conversion - 'Net Features - Website Magazine

Most Common Design Barriers to Conversion - 'Net Features - Website Magazine | Digital Love | Scoop.it

"It doesn't take much for a Web visitor to leave - never to become a buyer". By Amberly Dressler.

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Who Really Owns WeChat? - WeChat Essential Tips - China Channel

Who Really Owns WeChat? - WeChat Essential Tips - China Channel | Digital Love | Scoop.it
Tencent, (and thus WeChat) is 34% owned by a South African media company called Naspers. Naspers was one of the very early investors into Tencent in 2001. This single investment of $32 million has grown in value to nearly $66 billion, making Naspers the most valuable company in Africa.
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‘It's working for us’: L'Oreal UK's digital boss on why it's spending more on digital - Digiday

‘It's working for us’: L'Oreal UK's digital boss on why it's spending more on digital - Digiday | Digital Love | Scoop.it
How does L’Oréal break down its digital media spend?
We base our digital spending around three numbers: 20 percent, 50 percent and 100 percent. We want 20 percent of total revenue to come from e-commerce, which covers our own site; retailers like Boots and Tesco that are now accelerating their digital growth; and the likes of Amazon and eBay, which is where we see the most opportunity for growth. The second part of the plan is [at least] 50 percent of our communications are personalized using CRM, optimized content on our owned channels and data. Finally, we want to have 100-percent loved brands. As fluffy as it sounds, it means that if we strip out all the paid activity, then we’d be left with strong organic metrics: Things like the percentage of traffic from natural search, bounce rates, dwell time, the number of pages browsed and organic engagements on our social channels.
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The Digital Marketer's Framework

Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've …
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Amazon Wants Cheerios, Oreos and Other Brands to Bypass Wal-Mart

Amazon Wants Cheerios, Oreos and Other Brands to Bypass Wal-Mart | Digital Love | Scoop.it
Amazon.com Inc. has invited some of the world's biggest brands to its Seattle headquarters in an audacious bid to persuade them that it's time to start shipping products directly to online shoppers
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Is your brand too reliant on short-term sales?

Is your brand too reliant on short-term sales? | Digital Love | Scoop.it
The other day Satya Menon, Senior VP of Client Solutions and Consulting, and I were reviewing the topline results from a set of market mix models. While qualitative in nature, the assessment suggests that brands may be increasingly reliant on driving short-term sales to maintain overall volume trends. If this finding proves more widely applicable then it has some scary implications.
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Meitu’s new phone includes a dual pixel front camera and AI-powered beautification

Meitu’s new phone includes a dual pixel front camera and AI-powered beautification | Digital Love | Scoop.it
Selfie app and phone company Meitu has unveiled its latest smartphone, which doubles down its focus on selfie cameras and beautification. Meitu went public..
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The World's First Cognition Platform to Power the Future of AI

The World's First Cognition Platform to Power the Future of AI | Digital Love | Scoop.it
Nikita caught up with Brad Folkens ahead of the Deep Learning Summit to hear his thoughts on the factors that have enabled recent advancements in image recognition, the main problems being addressed in the deep learning space, and the problems CloudSight solve. Plus, Brad's predictions for computer vision in the next 5 years.
Gael's insight:
"What we call intuition is just the periphery of features and data that we cannot focus on, but our minds continue to track unconsciously."
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Coke CMO Defends TV as Cola Giant Rethinks Digital Approach

Coke CMO Defends TV as Cola Giant Rethinks Digital Approach | Digital Love | Scoop.it
At industry event Marcos de Quinto says Coke's digital strategy has not been smart.
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PowerPoint-itis

PowerPoint-itis | Digital Love | Scoop.it
When James Thompson started his job as Diageo CMO, he tallied the number of presentation slides he was exposed to in his first two months of meetings. The final
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5 Types of Consumer Co-Creation Research - The Strategy Distillery

5 Types of Consumer Co-Creation Research - The Strategy Distillery | Digital Love | Scoop.it
A summary of the key types of consumer co-creation research methodologies and an overview of some of their main strengths and weaknesses.
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Easy Steps to Develop Buyer Personas for Your Target Market - 'Net Features - Website Magazine

Easy Steps to Develop Buyer Personas for Your Target Market - 'Net Features - Website Magazine | Digital Love | Scoop.it

By Derek Miller,: More companies than ever are starting to understand the value of customer personas. Instead of targeting a certain demographic or large group of people, personas allow a company to know exactly who customers are.

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