Digital Landscape
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Digital Landscape
Making sense of the strategies and tactics of measurable digital marketing.
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More than 75% of searches result in click-throughs

More than 75% of searches result in click-throughs | Digital Landscape | Scoop.it
More than 75% of searches in July resulted in clicks through to websites, underlining just how adept search engines are at delivering relevant content.
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Google AdWords Display Network – Do it The Right Way

Google AdWords Display Network – Do it The Right Way | Digital Landscape | Scoop.it
The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge...
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Research suggests you might be using the wrong metric to measure the success of Web campaigns.

Research suggests you might be using the wrong metric to measure the success of Web campaigns. | Digital Landscape | Scoop.it
Research suggests you might be using the wrong metric to measure the success of Web campaigns.
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How To Embrace The Power Of Authentic Marketing - Forbes

How To Embrace The Power Of Authentic Marketing - Forbes | Digital Landscape | Scoop.it
What makes companies like Zappos or 37signals special? Hint: you won't find it in their advertising strategies.
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Paid search should be driven by goals not keywords

Paid search should be driven by goals not keywords | Digital Landscape | Scoop.it
I’ve often been asked the question, “What keywords should I target for paid search?”. I don’t think this is the right way to approach paid search investment.
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Focusing on CTRs and other online-only metrics might be missing out on a substantial portion of digital campaigns' ROI

Focusing on CTRs and other online-only metrics might be missing out on a substantial portion of digital campaigns' ROI | Digital Landscape | Scoop.it
Sometimes. New studies show it is possible that advertisers have been over-emphasizing Web metrics like click-through rates.
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The Basics of Pay Per Click Advertising

There’s no denying that AdWords, Google’s advertising platform, is a powerful method to enable your business to achieve high levels of visibility online.
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Facebook's mobile newsfeed ads boast higher CTR than Twitter

Facebook's mobile newsfeed ads boast higher CTR than Twitter | Digital Landscape | Scoop.it
Update 7/20/2012: TBG Digital has revised its report. The company said Friday that Twitter’s engagement rate on Promoted Tweets is between 1 and 3 percent on desktop and is even higher on mo...
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Mobile search accounts for 13% of spend but 20% of clicks

Mobile search accounts for 13% of spend but 20% of clicks | Digital Landscape | Scoop.it
UK advertisers are responding to the consumer shift towards mobile and tablets by investing in mobile search.
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3 Things you Should Measure - How To Get Beyond The Social Buzz - Forbes

3 Things you Should Measure - How To Get Beyond The Social Buzz - Forbes | Digital Landscape | Scoop.it
By Rishi Bhandari, Jonathan Gordon, Andris Umblijs When General Motors pulled its ad dollars from Facebook, it set off a firestorm of debate about the value of social media.
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Laura Ashley's slick new mobile checkout reviewed

Laura Ashley's slick new mobile checkout reviewed | Digital Landscape | Scoop.it
As we all know, mobile users have short attention spans, so to improve conversions and reduce basket abandonment mobile checkouts need to be quick to load and simple to use.
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7 Tips for Online Marketing on a Tight Budget - Forbes

7 Tips for Online Marketing on a Tight Budget - Forbes | Digital Landscape | Scoop.it
  The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. In fact, online companies are popping up out of the woodworks.
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Inside Facebook's Push to Woo Advertisers

Inside Facebook's Push to Woo Advertisers | Digital Landscape | Scoop.it
Facebook marketing executive Carolyn Everson has set in motion plans to convince the world's biggest brands that ads on the social network can indeed work—and to quantify how so.
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How to Improve Your Online Advertising Campaign - Forbes

How to Improve Your Online Advertising Campaign - Forbes | Digital Landscape | Scoop.it
Whether you are a pay-per-click (PPC) or Facebook advertiser, or both, no doubt you have wondered if your money is well-spent.
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Search, e-mail boast higher sales conversion rates than social

Search, e-mail boast higher sales conversion rates than social | Digital Landscape | Scoop.it
Although the amount of site traffic generated by social media has more than doubled, it's still no match for search engines or e-mail referrals. Read this blog post by Donna Tam on Internet & Media.
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Ad It Up: Viewers Show High Tolerance for Online Spots

Ad It Up: Viewers Show High Tolerance for Online Spots | Digital Landscape | Scoop.it
Consumers view 91 percent of ads in long-form video content...
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Start-up says 80% of its Facebook ad clicks came from bots

Start-up says 80% of its Facebook ad clicks came from bots | Digital Landscape | Scoop.it
A start-up company said it's leaving Facebook because 80% of its ad clicks are coming from bots.
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Google gives re-targeted ad viewers a "mute" button

Google gives re-targeted ad viewers a "mute" button | Digital Landscape | Scoop.it
Consumers can block retargeted ads from specific campaigns.
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Making reality TV more realistic via digital commerce

Making reality TV more realistic via digital commerce | Digital Landscape | Scoop.it
Internet Retailer - Technology/Marketing Technology - Making reality TV more realistic via digital commerce...
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Digital advertising agencies are built for the Internet age

Digital advertising agencies are built for the Internet age | Digital Landscape | Scoop.it
Old notions of advertising are being scrambled on the Westside, inside boutique agencies with names like Blitz, Ignited and Omelet.
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Study: Women want more contextual video ads

Study: Women want more contextual video ads | Digital Landscape | Scoop.it
Females say they feel more positively toward brands and publishers alike when shown contextually relevant ads...
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