Digital Journalism
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Data Points: News Diet

Data Points: News Diet | Digital Journalism | Scoop.it
More Americans are staying informed with digital media than with newspapers and radio...

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Seven publishing trends that will define 2013

Seven publishing trends that will define 2013 | Digital Journalism | Scoop.it
A very interesting article ‘Seven publishing trends that will define 2013’ written by Hamisch Mckenzie on the PandoDaily blog gives a glance of the digital publishing future. With the recent launch...

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Sara Hughes's comment, May 7, 2013 9:36 AM
This article sheds light on the digital publishing future analyzed by the recent launches in the Dutch market. 1. Micropublishing: lightweight, putting its focus on text-based stories. 2. Subcriptionization: newspaper publishers are finding that it is possible to attract new subscribers via all-access subscriptions. It is possible we will see subscription models based on the streaming media models like Netflix and Spotify, but for newspapers. 3. Serialization: the publishing form where a story is published in contiguous installments. Internationally this is becoming a trend, but is not seen in our local market yet. 4. Multimedia: not only can large international publishing houses can include multimedia, now with HTML5 support on tablets and laptops, publishers can integrate more multimedia enabled pages in their digital newspapers. 5. Longform: articles that are usually found in magazines and high quality newspapers. Longform articles will increase in the online community. 6. Curation: because of the mass amount of content, it's frustrating to sort through it all. Content curation has become necessary to filter the content of interest. 7. Micropayments: the financial transactions involving only a small sum of money. They are perfect to support micropublishing and subscriptionization and will as a result, continue to grow in popularity. These 7 trends should be taken into consideration by publicists and journalists around the world.
Tejasvita's curator insight, June 6, 2013 3:02 AM

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How social media can save newspapers

How social media can save newspapers | Digital Journalism | Scoop.it
Many argue that the days of newspapers could be numbered with the wealth of online news available, we look at how newspapers should embrace social med...
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Social Media has become a large part of todays society. Some blame the sites for the slow elimination of newspapers and print news. This article discusses just how newspapers can use social media in order to stay relevant in the world. It suggests everything from creating strong relationships with popular bloggers, charging fans for a social media experience, and only publishing on the weekends. All of these suggestions allow the newspapers to take back their industry while still being a major player in the social media world. 

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How 'Generation N' can put profit back into newspapers

How 'Generation N' can put profit back into newspapers | Digital Journalism | Scoop.it
It's been just like the old days in Britain this week. There's been fierce coverage for and against Margaret Thatcher. And sell-out newspapers reporting her life and death. Fittingly, UK daily sale...

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analysis of major trends in newspaper industry

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Twipe's curator insight, April 16, 2013 5:10 AM

Interesting analysis of major trends in the newspaper industry: declining advertising revenues, paywalls, "bulk" distribution, ... and the strategies newspapers are following.

Sara Hughes's comment, May 7, 2013 5:04 PM
Many publishers have been trying to bulk sell their products to businesses such as airlines and hotels whilst sales and advertising have declined. Results have found that bulk copies have not been sufficient to offset substantial decreases in total sales and, moreover, that advertising has been declining even faster. The prices continue to fall and eventually may suit only the new wave of free newspapers with ‘guaranteed’ mass circulation and very low costs. This article asks the question of which method will be successful in reigniting revenues (subscription, free issued, metered access). It has also been seen that weekend sales have been more successful than daily papers, however, many that have attempted to switch from daily to weekly failed in their attempts to prevent the decline. Furthermore, younger people (aged ~24 and younger) are not paying for news nearly as much as the older generations due to the expectation that it will be free online. In addition to this, older people even aged 65+ have been seen in the USA to be switching from hard copies to digital news but are staying loyal to their brand, suggesting that publishers should be focusing more upon modern alleys of production instead of attempting to revamp dying ones. The challenge is to capitalise on reader loyalties by offering internet ‘portals’ which meet their needs and concerns, across a wide range.
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Newspaper groups in 4 countries show how to win a digital future

Newspaper groups in 4 countries show how to win a digital future | Digital Journalism | Scoop.it
Daily newspapers will one day provide the most intriguing episodes in the story of how traditional media was tortured and tamed by the digital new wave. In the week when I learned that the six-year...

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Sara Hughes's comment, May 8, 2013 2:25 AM
This article summarize how since the revolution of media through digital forms has hurt, if not depleted, once major traditional style advertisers, it has also arisen opportunities for advertising companies to take action and stay in front of the way of new generation advertising. It talks about how companies have gone so far as to restructure their business plans and cultures to enter new forms of digital advertising, and have witnessed significant results to their new and growing markets. As some companies have had to lay off workers to cut costs, the businesses that are prospering have witnessed the digital development, created new ideas to take advantage of the ever expanding markets, and have reaped in the not only the thousands of newly found customers, but all of the revenue that comes with taking advantage of new markets. As with any industry, businesses can not settle for the present state, but especially with the revolution access to millions of users on multiple platforms, staying ahead of the curve is not only great potential to grow, but detrimental if you do not overview the shifts in the market and be proactive in staying ahead of the curve to grab the opportunities that will keep you alive and well.
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Tablets are biggest game changers in the US Newspaper industry

Tablets are biggest game changers in the US Newspaper industry | Digital Journalism | Scoop.it
Tablets are most likely going the be the biggest game changer in the US Newspaper Industry, according to a survey in the Newspaper & Technology Spring Edition. Key reasons for this expected imp...

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Sara Hughes's comment, May 7, 2013 4:03 PM
Tablets are most likely going to be the biggest game changer in the US Newspaper Industry, according to a survey in the Newspaper & Technology Spring Edition. Key reasons for this expected impact are (a) the rapid adoption of tablet devices and (b) the willingness to pay for content and apps of tablet and mobile users. In the ‘Which trend is driving the most interest at your newspaper or printing operation?’ survey, the most voted responses included paywalls, mobile development and cloud computing, demonstrating a strong trend towards online publishing services. In the ‘What is a game-changing technology or trend that will make the most positive impact on the newspaper industry?’ survey, tablet computer penetration received the most responses further illustrating digital publishing as a force in strong motion.
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Print Editions Decline | The Transition to Digital Journalism | kdmcBerkeley

Print Editions Decline | The Transition to Digital Journalism | kdmcBerkeley | Digital Journalism | Scoop.it
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This article discusses the transition Newspaper companies are making into the digital world. Some companies have decided to eliminate prints all together, while others are posting breaking news online and saving the more "sit-down" articles for the leisurely reading of the paper. The hope is that enough readers and thus advertisers will remain local to the print product that revenues will not decline substantially. But breaking the daily news reading habit threatens to further erode print audience loyalty and accelerate the existing decline in newspaper readership.

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Newspapers: By the Numbers | State of the Media

Newspapers: By the Numbers | State of the Media | Digital Journalism | Scoop.it
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This article discusses the economics behind newspapers and how the digital scene has grown rapidly since 2010. Print Ad revenue is dropping durasticly, and newspapers and now becoming more online oriented with digital advertisments. This article also  gives a breakdown of audience circulation of both the print and online versions of newspapers in order to compare the impact each are having in their markets. 

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Daily Newspaper Advertising in the 21st Century: RIP or Digital Resurrection?

Daily Newspaper Advertising in the 21st Century: RIP or Digital Resurrection? | Digital Journalism | Scoop.it

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Sara Hughes's comment, May 8, 2013 2:24 AM
As with any industry, change is often inevitable, and especially when your target audience is a wide market, as is the people who read the news daily. With reading the new comes the market of advertising the your audience, which used to mainly consist with newspapers, but has recently vastly expanded into all forms all channels with digital media playing a significant role in daily lives with the internet, the tv, and smartphones to name a few. With this ever expanding industry, it has caused many companies to think about the way they portray to the people and the direction they must take for the problems they inevitably will encounter if they do not change, but the opportunities that await if they change multiple aspects of their business. Some companies have taken the initiative to change business models and business strategies which have resulted in major increased readers and growth in revenue. It does not necessarily depend on how these companies have altered their models to stay ahead of the curve with the growth of the internet, but depends on taking action and adapting to the ever changing industry and not be left behind to traditional single minded way of attracting customers.
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Time for newspapers to start “talking the talk” of their own digital success

Time for newspapers to start “talking the talk” of their own digital success | Digital Journalism | Scoop.it
Just as birds evolved from dinosaurs, newspapers have successfully adapted to the digital age by becoming the dominant digital players in their markets. But they haven’t sufficiently crowed about our success in the advertising community.

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Digital Adaptation

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Twipe's curator insight, April 26, 2013 2:51 AM

"Newspapers are not dead."

Sara Hughes's comment, May 7, 2013 10:05 AM
"Just as birds evolved from dinosaurs, newspapers have successfully adapted to the digital age by becoming the dominant digital players in their markets. But they haven't sufficiently crowed about our success in the advertising community." The author talks about one way to adapt to the digital environment is to begin to "talk the talk." Being able to "talk the talk" and be the expert in the room, will restore confidence and sales to the company. Another point that the author makes is on the separation between news and advertising, which in many ways, he says, "protects our brand integrity and credibility, also represents a cultural barrier where learned behaviors are not shared."
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How journalists can turn their stories into conversations | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's

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Social media have made it easier than ever for journalists to engage their readers in conversation. They’ve also changed the way we think about other, “nonsocial” media. Comments allow readers to react and reflect on the content of the articles that they are reading. Non-social media such as printed Newspapers used to be a starting point of discussion in public places, but now the conversation can be had from any place without actually being in the presence of others. Online journalism also allows people from all walks of life to share their opinions and insight about stories and current events causing the story to take on a life of its own. 

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Publishers need to get their apps in gear

Publishers need to get their apps in gear | Digital Journalism | Scoop.it
Magazine publishers need to make some hard decisions about their commitment to mobile as content consumption habits shift to smartphones and tablets.

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Sara Hughes's comment, May 7, 2013 5:18 PM
Mobile devices account for an increasingly larger share of most publishers' web traffic – including 65% for BuzzFeed. Publishers are delivering 1.7 million digital editions a week built with Adobe’s Digital Publishing Suite – a sixfold increase over the past two years. Furthermore, Top Gear has seen average reading times increase from 10 minutes to 40 minutes per issue in the three months since it switched from a replica to an enhanced edition built with DPS. Downloads have increased 48%, subscription revenue has grown 165% and ad revenue has risen by 200%. Advertisers are benefiting from interactive enhancements on ads. Adobe’s most recent study found that product recall doubled for interactive ads vs. static ads in digital editions. The longer publishers wait, the more they will cede mobile ground to digital upstarts and brands that are becoming publishers in their own right. “The important mentality of where we are today is that the web experience is being built truly mobile first, which is a shift. That means whether it’s responsive or however it behaves, think mobile and apply global after that” - Ryan Spoon of ESPN. Publishers need to make some hard decisions about their commitment to mobile and their ability to continue to reach their communities as consumption habits shift.