Innovation x Design
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Building a Design-driven Culture | McKinsey (2015)

Building a Design-driven Culture | McKinsey (2015) | Innovation x Design | Scoop.it

It’s not enough to just sell a product or service--companies must truly engage with their customers. Here’s how to embed experience design in your organization.

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The difference with design-driven companies is that they seek to go far beyond understanding WHAT customers want to truly uncovering WHY they want it.

They recognize that while data are important for understanding customer behavior, they’re woefully short on empathy.
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What are the Top 5 Behaviors of Design-Driven Organizations and Why Do They Matter? | IDEO

What are the Top 5 Behaviors of Design-Driven Organizations and Why Do They Matter? | IDEO | Innovation x Design | Scoop.it
Making design a priority isn’t just about meeting the glossy expectations of today’s consumers—it’s is a key differentiator that drives organizations to outperform the market.
Christophe Mascarin's insight:
You don’t have to earn a degree in fine arts to be creative, and while the designer CEO or CDO may set the agenda, design-friendly behaviors need to flourish at every level of the organization.
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Design Thinking session @Stanford’s Design School [VIDEO]

Design Thinking session @Stanford’s Design School [VIDEO] | Innovation x Design | Scoop.it

The Interaction Design Foundation defines design thinking as "an iterative process in which we seek to understand the user, challenge assumptions we might have, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding."

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You Don’t Need New Ideas, You Need a New Perspective | 99u

You Don’t Need New Ideas, You Need a New Perspective | 99u | Innovation x Design | Scoop.it
The unexpected creative benefits of a "beginner’s mind."
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Empathetic vs data-driven, How to design successful startups | Fast C0.Design

Empathetic vs data-driven, How to design successful startups | Fast C0.Design | Innovation x Design | Scoop.it

The following is an excerpt from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s permission.

Christophe Mascarin's insight:
"Have a vision of the future that you want to bring people into the light of. Then provide the one thing that we as designers are best capable of providing: creative leadership."
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Using Design Thinking to Embed Learning in Our Jobs | HBR

Using Design Thinking to Embed Learning in Our Jobs | HBR | Innovation x Design | Scoop.it
The focus should be on employee experience.
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How to hack company Innovation with Design Thinking

How to hack company Innovation with Design Thinking | Innovation x Design | Scoop.it
Design thinking might be the process improvement you've been looking for.
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Innovation Design: A How-To Guide from Business Disruption Expert Roger Martin | BigThink

Innovation Design: A How-To Guide from Business Disruption Expert Roger Martin | BigThink | Innovation x Design | Scoop.it
Innovation is not a romantic pursuit. The best disruptions happen on the front lines, not the sequestered labs of research and development departments.
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Fjord co-founder Mark Curtis at Inspirefest 2016

Mark Curtis, chief client officer and co-founder of Fjord, presents a keynote on design thinking at Inspirefest 2016. 

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The Internet of Things Needs Design, Not Just Technology | HBR

The Internet of Things Needs Design, Not Just Technology | HBR | Innovation x Design | Scoop.it

Start-ups wanting to create “beautiful organizations” (as so many founders claim these days) should visit 59-year old Swiss furniture maker Vitra — not just to buy sleek designer office chairs, but to learn from a company culture that actually deserves its title.

Christophe Mascarin's insight:
Build, test, learn.
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Harvard i-lab | The Ideation Framework with Josh Wexler

How can you effectively learn if people will use (or buy) a new product idea before you built it? Josh Wexler, CEO of the Occom Group, shares the proces
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The power of design thinking | McKinsey

The power of design thinking | McKinsey | Innovation x Design | Scoop.it
Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage.
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Designing for simplicity | TED video

Designing for simplicity | TED video | Innovation x Design | Scoop.it
The MIT Media Lab's John Maeda lives at the intersection of technology and art, a place that can get very complicated. Here he talks about paring down to basics.
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10 principles of design thinking that deliver business value | McKinsey

10 principles of design thinking that deliver business value | McKinsey | Innovation x Design | Scoop.it
As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often follow ten best practices.
Christophe Mascarin's insight:
Design-led companies:
- are structured in ways that encourage all functions to focus on their customers,
-  continue listening and iterating long after the initial conceptual phase, remaining invested in improving customer experiences postlaunch
- measure and manage design as rigorously as they do cost, quality, and time
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How London Heathrow Airport designed its new digital workplace | Marginalia

How London Heathrow Airport designed its new digital workplace | Marginalia | Innovation x Design | Scoop.it

How London Heathrow Airport successfully designed & implemented a brand new digita lworkplace experience for all its employees through a discovery-driven approach of Digital Transformation.

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How using Design Thinking will fix Design Thinking | TheNextWeb

How using Design Thinking will fix Design Thinking | TheNextWeb | Innovation x Design | Scoop.it

Design Thinking is being widely misunderstood. It is often associated exclusively with the design discipline or seen as a creativity tool that involves an enormous amount of post-its.

Christophe Mascarin's insight:
Design Thinking stretches across disciplines. The true potential of Design Thinking is its collaborative force of bringing the disciplines together to create a holistic product vision. The Design Thinker makes empathy for business needs part of a broader context together with human needs and desires.
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Why Your HR Department Should Embrace Design Thinking | Inc

Why Your HR Department Should Embrace Design Thinking | Inc | Innovation x Design | Scoop.it
How can HR create great employee experiences that empower creativity, collaboration and innovation? Design Thinking is an approach that works.
Christophe Mascarin's insight:
Josh Bersin at Deloitte predicts HR teams in 2017 will stop designing "programs" and instead design integrated, high-value "experiences" that excite, engage and inspire employees.
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Design Thinking Is Not a Silver Bullet. Sorry. | Medium

Design Thinking Is Not a Silver Bullet. Sorry. | Medium | Innovation x Design | Scoop.it
Everyone’s seems to be (talking about) practicing Human-centered design these days. It’s dangerously about to turn into the new silver bullet or fad. The reason that has driven its wide adoption …
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How understanding innovation creates innovation: Design thinking as a strategy | TheNextWeb

How understanding innovation creates innovation: Design thinking as a strategy | TheNextWeb | Innovation x Design | Scoop.it
A design mindset is not problem-focused, it is solution focused and action-oriented towards creating a preferred future.
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Leaders Can Turn Creativity into a Competitive Advantage | HBR

Leaders Can Turn Creativity into a Competitive Advantage | HBR | Innovation x Design | Scoop.it
They need to be explorers, gardeners, and player-coaches.
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From an Engineering-driven to a Design-driven Business | Qz

From an Engineering-driven to a Design-driven Business | Qz | Innovation x Design | Scoop.it

IBM is gearing up to become the world’s largest and most sophisticated design company. In this series, Perfect Company, we are examining pockets of excellence in the corporate world.

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How To Design With Discipline: UX Lessons From 3M | FastCoDesign

How To Design With Discipline: UX Lessons From 3M | FastCoDesign | Innovation x Design | Scoop.it
The 3M Health Care Business Group follows a strict UX design process that allows for complexitybut isn't overly complex.
Christophe Mascarin's insight:
"We like to observe our users doing their normal tasks," Vitale says. "They tend to get comfortable with us looking over their shoulder. It’s just so important to understand the reasoning behind what they do rather than just their steps."
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Treating Drivers Like Guinea Pigs - Tesla | MIT

Treating Drivers Like Guinea Pigs - Tesla | MIT | Innovation x Design | Scoop.it
If the Tesla Model 3 offers full autonomy, Elon Musk will be betting on his customers’ appetite for driving around with technology that’s still very much in beta testing.
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Au cœur de la mythique Stanford d.school | LeMonde.fr

Au cœur de la mythique Stanford d.school | LeMonde.fr | Innovation x Design | Scoop.it
Le « design thinking », né à l’université californienne, est aussi devenu une affaire rentable. Les créateurs de la Silicon Valley y ont appris à se préoccuper de l’humain et à combler ses besoins.
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Design Philosophy is Critical in Driving Breakthrough Innovation

Design Philosophy is Critical in Driving Breakthrough Innovation | Innovation x Design | Scoop.it
It is now abundantly clear that incremental innovation only keep the Sharks away long enough to come up for air and that it takes breakthrough innovation to swim out into the Blue Ocean, where opportunities are plentiful.
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