Digital Inbound Marketing
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Digital Inbound Marketing
Art and Techniques of Inbound Marketing
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Testing Email Subject lines

One of the most important tools in Marketing is testing. Ready to test email Subject Line?

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One of the most important tools in Marketing is testing. Ready to test email Subject Line?

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Study: Social media, email marketing are best for digital lead generation

Study: Social media, email marketing are best for digital lead generation | Digital Inbound Marketing | Scoop.it

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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Confirmed: Social Media and Email are best for lead generation.

 

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Top 50 Online Collaboration Tools For Product Teams In 2018

Top 50 Online Collaboration Tools For Product Teams In 2018 | Digital Inbound Marketing | Scoop.it
Teams of all sizes use online collaboration tools to share ideas, streamline workflows, track progress and communicate. Check out our list of 50 top tools for team collaboration!
David C Aaronson's insight:

Looking for new collaborative tools? Piktochart has put its top 50  altogether.

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SEO Pricing: How Much Agencies and Freelancers Charge | Marketing Study

SEO Pricing: How Much Agencies and Freelancers Charge | Marketing Study | Digital Inbound Marketing | Scoop.it
Most search engine optimization (SEO) agencies and specialists charge a monthly retainer. Find out average retainer, hourly, and project rates and other pricing details from this study.
David C Aaronson's insight:

SEO is not dead just different and always changing. What does it cost to keep on? MarketingProfs has the answers.

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Free eBook: Designing for the Mobile Web 2.0

Free eBook: Designing for the Mobile Web 2.0 | Digital Inbound Marketing | Scoop.it

Testing is the ultimate way to know what actually works on teh Internet. Better Mobile 2.0 thought better testing.

David C Aaronson's insight:

Best Tested Conversion Methods for the mobile web, which is now more than 50% and growing of all searches. Free eBook: Designing for the Mobile Web 2.0

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The Ultimate Guide to Email Marketing

The Ultimate Guide to Email Marketing | Digital Inbound Marketing | Scoop.it
Learn email marketing best practices from creating a strategy to building a list to tracking results.
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Effective email is getting tougher and that was before GDPR! Doing it right is still better than most other channels. Everything you need to know is here.

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Inbound Marketing Basics: Attract, Convert, Clo$e

Inbound Marketing Basics: Attract, Convert, Clo$e | Digital Inbound Marketing | Scoop.it
Inbound Basics. Strangers to customers at a lower cost than outbound marketing
David C Aaronson's insight:

Simple introduction to the basics of Inbound Marketing

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The Problem With Facebook - YouTube

WATCH THE FOLLOW-UP: https://www.youtube.com/watch?v=oVfHeWTKjag The problem is much worse than I originally thought. Share this on Facebook ;) Facebook is a...
David C Aaronson's insight:

On March 17th I am giving a talk at the International House and Housewares Association trade show in Chicago. (http://diginb.us/19WJhpu)

The topic is " What does a company do when Facebook goes away?" Watch the video to see yet another reason why this is gong to happen. The only chance for Facebook to survive seems to be that it will morph into something that is entirely different than what it has become.

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Innovation Insights: An Interview with David C. Aaronson, Digital Inbound « International Housewares Association Blog

Innovation Insights: An Interview with David C. Aaronson, Digital Inbound « International Housewares Association Blog | Digital Inbound Marketing | Scoop.it
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"What Does a business do when there is no more Facebook?" A topic of talk by David C Aaronson Managing Director of Digital Inbound

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Keeping KIds and their Cell Phone Usage Safe with Kidtrack | Kidtrack Mobile Blog

Keeping KIds and their Cell Phone Usage Safe with Kidtrack | Kidtrack Mobile Blog | Digital Inbound Marketing | Scoop.it
Here are 5 key ways that Kidtrack can help keep children safe while using cell phones.
David C Aaronson's insight:

This is really important as more kids are having cell phones.

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Why We Buy: The 3 Social Selling Factors That Make Or Break A Sale [Infographic]

Why We Buy: The 3 Social Selling Factors That Make Or Break A Sale [Infographic] | Digital Inbound Marketing | Scoop.it
Why do we buy? Learn how marketers step inside the 3 key areas of our brains and create compelling customer experiences.
David C Aaronson's insight:

Too fully engage a buyer, we must fully engage teh buyer's brain

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30 Digital Marketing Statistics Not To Overlook [Infographic]

30 Digital Marketing Statistics Not To Overlook [Infographic] | Digital Inbound Marketing | Scoop.it
A successful marketing campaign can be tough to put together. However, when you look at these marketing statistics you'll see you can optimize your efforts.
David C Aaronson's insight:

Without measurement how do you know what's working. Here is what to measure. http://diginb.us/14LSCZm

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Amy Cuddy: Your body language shapes who you are | Video on TED.com

Body language affects how others see us, but it may also change how we see ourselves.
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You can change who you are and how you are perceived. A great TED Talk.

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What Marketers Are Doing Wrong in Data Analytics

What Marketers Are Doing Wrong in Data Analytics | Digital Inbound Marketing | Scoop.it

New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money.

diginb.us/TheRIghtDataAnalytics

 

David C Aaronson's insight:

What are the reasons that Marketers collect data? What should be collected? How should the data be used? Wharton conclusion: If you crunch the wrong data this can actually cost companies money! diginb.us/TheRIghtDataAnalytics

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Sales & Marketing cooperation = 20% sales growth

Smarketing and easy way to bring peace to the Sales v Marketing wars and increase profits. https://diginb.us/2OtaO7E

We can Help. https://digitalinbound.com

 

David C Aaronson's insight:

Smarketing and easy way to bring peace to the Sales v Marketing wars and increase profits. https://diginb.us/2OtaO7E We can Help. https://digitalinbound.com

 

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Top 5 KPIs Online Marketers Should Track and Improve | Infographic

Top 5 KPIs Online Marketers Should Track and Improve | Infographic | Digital Inbound Marketing | Scoop.it
How can marketers focus on the most useful metrics? Tracking and improving the 5 KPIs explained in this infographic can have a big impact on your marketing success.
David C Aaronson's insight:

We all know that measuring what we are doing is important. We know what works and what does not. But what are the keys elements to measure. MarketingProfs again to the rescue.

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Nike knows what Angelenos like to buy. Its new data-driven store will stock those products

Nike is opening a concept store in West Hollywood, where the products are chosen based on the shopping preferences of local users of the NikePlus app.
David C Aaronson's insight:

Data mining to bring the products you want to your nearest store. It is the future of retail.

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Conversion Optimization Examples: Homepage Carousel vs None

Conversion Optimization Examples: Homepage Carousel vs None | Digital Inbound Marketing | Scoop.it
The homepage carousel is on the way out. In these conversion optimization examples, we show you how several major brands have moved on.
David C Aaronson's insight:

It is the end of the Carousel on Home Pages. The test data is in. The Carousel loses! Conversion Optimization Examples: Homepage Carousel vs None

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Key Stats in an Infographic about why Pinterest works so well.

Key Stats in an Infographic about why Pinterest works so well. | Digital Inbound Marketing | Scoop.it
Pinterest Users Don't Mind Ads—Up to a Point Adding value to conversations is key to acceptance. A new study has reveled. Check out this infographic for rest of the findings.
David C Aaronson's insight:

The statistics about why Pinterest is a better source for leads than any other social media. Based on this knowledge you can build a very successful campaign using Pinterest.

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Inbound Basics: Attract-Convert-Close - YouTube

Inbound Basics-- from http://digitalinbound.com. This video explains the basics of Inbound Marketing. First we mention that is takes 12 times for a marketing...
David C Aaronson's insight:

30 seocds to quickly explain how to get paying customers from strangers that visit your web presence

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Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart

Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart | Digital Inbound Marketing | Scoop.it
In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue.
David C Aaronson's insight:

Google Author Authority can greatly aid your search rankings.

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Cell Phone and Monitoring or tracking Your childs usage | Kidtrack Mobile Blog

More and more children under the age of 18 have cell phones and parents should be honest with their children about monitoring and tracking its usage for safety.
David C Aaronson's insight:

Cooperation with technology is the key to success with children

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WordPress folds in Google+ for authentication, comments

WordPress folds in Google+ for authentication, comments | Digital Inbound Marketing | Scoop.it
Google's social-network technology is grafted onto the self-publishing system, adding new sharing options and and giving WordPress posts prominence in search results. Read this article by Stephen Shankland on CNET News.
David C Aaronson's insight:

Google is the king of big data.  Content is still king. Google will continue to dominate in search as they add new integrations to get better search results.  Remember, Google believes its clients is ultimately teh consumer that gets searchfor free and their focus is correct because search results and content will continue to be the key to beneficial business results.

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Two Lessons from 15 Years of Google's Evolution

Two Lessons from 15 Years of Google's Evolution | Digital Inbound Marketing | Scoop.it
It is always fun/surprising to have a vast expanse of evolution put together into one easy to see picture, as in the case of Google's evolution above.Reflecting on the picture, two key lessons came
David C Aaronson's insight:

Nobody innovates like Google.

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The Simplest Way to Cure Gmail Tabs Anxiety [Quick Tip] | News | eZanga.com

The Simplest Way to Cure Gmail Tabs Anxiety [Quick Tip] | News | eZanga.com | Digital Inbound Marketing | Scoop.it
Stop stressing about whether or not your email subscribers are seeing your campaigns and do something to help the chances that they will read them.
David C Aaronson's insight:

You can improve your open rates with some simple techniques, even with gmail tabs in place.

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