Digital Highlights
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Nike and Apple most likely to partner to create the iWatch

Nike and Apple most likely to partner to create the iWatch | Digital Highlights | Scoop.it

Interview with Nike President and CEO Mark Parker adding fuel to rumors on Friday 24 April that the company's Fuelband software could end up in the Apple iWatch.

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15 Twitter Facts and Figures for 2014 You Need to Know

15 Twitter Facts and Figures for 2014 You Need to Know | Digital Highlights | Scoop.it

Essential twitter facts - costs, monthly users, fake accounts, most popular countries, celebrities etc

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Mobile-First Is Dead, Says Google Display Ad Chief Neal Mohan

Mobile-First Is Dead, Says Google Display Ad Chief Neal Mohan | Digital Highlights | Scoop.it

90% consumers start on one device then move to another - need to be multi-device, not just mobile.

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Twitter Just Bought a Startup That Could Remake the Service

Twitter Just Bought a Startup That Could Remake the Service | Digital Highlights | Scoop.it

Twitter bought 'Cover', a start-up that recommends apps to use based on your movements, e.g going faster than 15km = driving apps; headphones in = music apps; at work = work apps like google drive and linkedin.

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This Is the End of Facebook as We Know It | Business | WIRED

This Is the End of Facebook as We Know It | Business | WIRED | Digital Highlights | Scoop.it

Facebook is splitting out its chat features - they will become more focused on developing targeted social apps

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Instagram Photos With Faces Get 38% More Likes

Instagram Photos With Faces Get 38% More Likes | Digital Highlights | Scoop.it

Photos with faces are good, just don't have so many posts.

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Social media in numbers (April 2014)

Social media in numbers (April 2014) | Digital Highlights | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Tommy Hilfiger's insight:

Key changes in social media in April 2014

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Google Launches An Operating System For Wearable Devices

Google Launches An Operating System For Wearable Devices | Digital Highlights | Scoop.it

Android Wear opens up smart watch apps to developers. 

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Interview with Burberry's new CEO

Interview with Burberry's new CEO | Digital Highlights | Scoop.it

New CEO talks about RFID chips sewn into products so a product's full history comes up in store mirrors. The benefit of having music on the website - people spend 7.8 mins on Burberry.com, 18 minutes on Burberry acoustic.

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Burberry’s “London in Shanghai”

Burberry’s “London in Shanghai” | Digital Highlights | Scoop.it

Burberry made two huge moves this month to further dig in its heels in China’s luxury market. 

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Google+ Isn't Dead. It's Just In A Coma And On Life Support

Google+ Isn't Dead. It's Just In A Coma And On Life Support | Digital Highlights | Scoop.it

Likely changes to google+ with resignation of google+ lead and scaling back of the team. 

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Twitter buys social data provider 'Gnip'

Twitter buys social data provider 'Gnip' | Digital Highlights | Scoop.it

Twitter's purchase of 'Gnip' may put into question their relationship with current data providers like Brandwatch.

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The Complete Guide to Growing Your Organic Facebook Reach

The Complete Guide to Growing Your Organic Facebook Reach | Digital Highlights | Scoop.it

Strategies include: posting at non-peak times, showing what goes on inside the company, and sharing original behind-the-scenes photos.

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McDonald's, Pepsi, Burberry Are Going Big on China's WeChat

 - Burberry: gave WeChat fans audio commentary by their creative team and Chinese celebrities at fashion week.

 - Pepsi: used WeChat to record an audio message that would get mixed in with a soundtrack of the well-known "Bring Happiness Home" theme song.

 - McDonaldss: asked people to record a "Big Mac Rap" in the style of the host of the hit singing show "The Voice of China."

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The Companies with the Best Software Will Lead Fashion

The Companies with the Best Software Will Lead Fashion | Digital Highlights | Scoop.it

In the fast-approaching future, the equity value of fashion companies will be based, not on how many products they sell, but on the quality of their software. 

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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | Digital Highlights | Scoop.it

Twitter's redesign - more user information, highlights engagement for that user and looks similar to facebook.

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Internet advertising spend in the US is larger than broadcast TV for the first time.

2013 Internet Ad Revenues Soar To $42.8 Billion, Hitting Landmark High & Surpassing Broadcast Television For The First Time— Marks a 17% Rise Over Record-Setting Revenues in 2012

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Are Camera Phones Killing Fashion? -

Are Camera Phones Killing Fashion? - | Digital Highlights | Scoop.it

Humourous insight into NYFW which reinforces why it is good to provide the social concierge service as it provides high quality images.

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Social Media Innovations at New York Fashion Week (Feb 2014)

Social Media Innovations at New York Fashion Week (Feb 2014) | Digital Highlights | Scoop.it

Marc Jacob's Daisy tweet - send a tweet, receive a small bottle of perfume. Rebecca Minkoff's snapchat videos of the collection using 'Keef' - a video snapchat and Tommy Hilfiger.

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Ralph Lauren boosts Instagram impressions with promoted post - Luxury Daily - Mobile

Ralph Lauren boosts Instagram impressions with promoted post - Luxury Daily - Mobile | Digital Highlights | Scoop.it
Tommy Hilfiger's insight:

Summary: Ralph Lauren's sponsored post received 38,000 likes and 450 comments, mostly positive compared to first sponsored ads that were negative

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