Digital Healthcare Trends
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Digital Healthcare Trends
How to be up to date in digital healthcare marketing
Curated by Ricard Robledo
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20 Social Media Ideas to get started for Health Professionals #hcsm

20 Social Media Ideas to get started for Health Professionals #hcsm | Digital Healthcare Trends | Scoop.it
Write a blog post about staying healthy in the winterCreate a Pinterest board about healthy eating habits/simple recipesShare live broadcasts of surgical procedures on TwitterCreate a virtual hospital tour and post it to YouTubeRemind patients to get a flu shot and post it to FacebookUse LinkedIn to identify potential candidates for an open positionCreate a Pinterest board featuring items you need to get over a cold (tissues, orange juice, blankets)Tweet “did you know” snippets of health trivia, or quick newsworthy sneak peeksWrite a blog post about surprising health habits that promote longevityCreate a video on what to expect from a particular medical procedureWrite a few tips on how to exercise during the workday and post it on FacebookUse LinkedIn to share research with relevant health care groupsCreate a Pinterest board featuring new exercise routinesCreate vivid, colorful cover photos (this includes Facebook, Twitter, LinkedIn, etc.)Use Twitter to promote annual check-ups and eye examinationsUse Facebook to spotlight employees and company accomplishmentsCreate a Pinterest board showcasing stress-free activitiesUse LinkedIn to network with health professionals from around the worldUse Facebook to promote national health weeks/months (National Handwashing Week, Breast Cancer Awareness Month)Write a blog post about current health care changes

Have fun with your social media efforts. Don’t over think it. Concise, digestible information is what your audience wants. It’s what your audience needs.


Read at: http://www.business2community.com/social-media/20-social-media-posts-health-professionals-0711497#j5jbtv1C3HK0DISc.99


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Just Mind's curator insight, January 3, 2014 10:02 AM

Great ideas to get people more involved with preventative care. This is essential in all healthcare.

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Here's Why Microsoft Is Worried About Google Chromebooks

Here's Why Microsoft Is Worried About Google Chromebooks | Digital Healthcare Trends | Scoop.it
In 2012, Chromebooks captured a laughable 0.2% of computer purchases within United States-based businesses and institutions. Thus far in 2013?
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Review: The Best Social Media Tools For Healthcare Goals #hcsm

Review: The Best Social Media Tools For Healthcare Goals #hcsm | Digital Healthcare Trends | Scoop.it
The temptation with social media can be to jump on the bandwagon and establish a presence on every platform - but some platforms match your goals better than others. Here is a useful infographic on...

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Pharma gets social: Top-10 pharma social media firsts in 2013

Pharma gets social: Top-10 pharma social media firsts in 2013 | Digital Healthcare Trends | Scoop.it
Daniel Ghinn continues his series on the use of social media in the pharmaceutical industry by reviewing social media use in 2013 by pharma and sharing a list of his top-ten favourite pharma social media 'firsts' this year.
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Pharma Digital Trends 2014: Mobile First Strategy #hcsm

Pharma Digital Trends 2014: Mobile First Strategy #hcsm | Digital Healthcare Trends | Scoop.it
Continuing our 2014 pharma digital trends series, we further explore why pharma need to go mobile first.

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FDA reins in Google-backed genetics company 23andMe

FDA reins in Google-backed genetics company 23andMe | Digital Healthcare Trends | Scoop.it
Health-related genetic test service put on hold pending US regulatory review
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Beyond the pill: pharma's experiments in social media

Beyond the pill: pharma's experiments in social media | Digital Healthcare Trends | Scoop.it

How does an industry like pharma, which suffers from an image problem (only 56% as of this year of consumers trust drug companies, according to Edelman), take advantage of a vital marketing tool such as social media and its extraordinary capabilities for connecting with customers and creating a brand presence?

 

The answer?

 

Forget the drug:  it’s about education, stupid.

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HCPs and their use social media #hcsm

HCPs and their use social media #hcsm | Digital Healthcare Trends | Scoop.it
Today, three out of four healthcare professionals use a smartphone and a growing number use their smartphones for health-related content and job seeking.

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Make Visits More Effective with Point-of-Care Education: 6 Apps in Action #mHealth

Make Visits More Effective with Point-of-Care Education: 6 Apps in Action #mHealth | Digital Healthcare Trends | Scoop.it

If you’re like many doctors today, you may find yourself with more complex information to convey in shorter visits. Adding to the problem, patients are famously bad at retaining verbal information. Those who don’t understand or remember information are more likely to keep making the same mistakes, or not follow through on a treatment plan. Thus, you may wind up explaining the same things over and over to the same patients during office visits.

 

Luckily, there’s an app for that–several, in fact. Mobile apps provide a simple, low-cost opportunity for you to educate patients more efficiently and effectively at the point of care.

 

Read more at: http://profitable-practice.softwareadvice.com/point-of-care-education-6-apps-in-action-1213/


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Digital Media is Now the Preferred Source by Physicians for Accessing Information from Pharmaceutical Companies Over Traditional In-Person...

New study shows role of pharmaceutical representatives must evolve into multi-channel information resources for physicians or risk losing influence as

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eMedToday's curator insight, December 7, 2013 1:58 AM

-Capgemini Consulting, the global strategy and transformation consulting arm of the Capgemini Group, in collaboration with leading physician relationship management provider Quantia, today announced findings from a new joint study that shows pharmaceutical companies’ shrinking access to physicians through traditional sales representatives is putting their in-office engagement strategy in flux. The study of nearly 3,000 primary care physicians and specialists from the QuantiaMD U.S. community, found that 67 percent of physicians now rate digital media as their preferred source for accessing information, compared to just 20 percent who prefer pharmaceutical representatives. This shift is compelling pharmaceutical companies to place more emphasis on their digital strategies to maintain their role as a trusted information resource.

Estelle Ayer's curator insight, December 9, 2013 3:26 AM

New role of pharmaceutical reps, evolution of working models thanks to digital

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Smart Glasses: A new look for healthcare?

Smart Glasses: A new look for healthcare? | Digital Healthcare Trends | Scoop.it
Wearable computer devices like Google Glass are tipped to become the next big technology trend, and have exciting health applications
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Pharma Digital Trends 2014: Content Curation

Pharma Digital Trends 2014: Content Curation | Digital Healthcare Trends | Scoop.it
Continuing our blog series discussing where we expect pharma marketers to be with their digital marketing strategies in 2014, we continue this week w

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Forbes’ four predictions about content marketing in 2014 | MedTera News

Forbes’ four predictions about content marketing in 2014 | MedTera News | Digital Healthcare Trends | Scoop.it
The landscape of marketing is changing as companies seek to use content marketing as a way to reach a target audience, and here are some of the trends that are sure to dominate in 2014. 
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Why pharma marketers must focus more on content

Why pharma marketers must focus more on content | Digital Healthcare Trends | Scoop.it
According to Search Engine Land “if there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every...
[[ This is a content summary only.
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Gamification in #Pharma Marketing Explained with Examples

Gamification in #Pharma Marketing Explained with Examples | Digital Healthcare Trends | Scoop.it

Gamification in pharma marketing is one of the hot topics of recent years. In this article you will learn what is gamification, see the examples of gamification used in pharma business (both marketing gamification and education gamification). We will also show the potential of social gamification, and try to show how to insert gamification into your app, website and other digital activities.

 

Read more: http://www.k-message.com/gamification-in-pharma-marketing-explained-examples/


Via Parag Vora, Emmanuel Capitaine , Bettina Gifford
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Why Games in Health Will Boon for Millenials

Why Games in Health Will Boon for Millenials | Digital Healthcare Trends | Scoop.it

THERE’S GREAT POTENTIAL FOR GAMES IN HEALTH BUT IT’S NOT HERE YETConsulting firm ICF recently released a report titled, “Gaming to Engage the Healthcare Consumer.” Although the report details how gamification is increasing across just about all industries, it more closely reveals how games in health is booming for a variety of reasons. These reasons include:A trend toward value based careThe increasing role of the patient as a consumer.The ever desirable target market of the millennial generation.

 

 


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The Doctor Will See You Now — On Your Cellphone #mHealth

The Doctor Will See You Now — On Your Cellphone #mHealth | Digital Healthcare Trends | Scoop.it
Relief may be just a few touchpad swipes away with Doctor on Demand, a new app that lets you arrange video-based doctor visits on the fly, in the style of Uber. The iOS and Andr...

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#Infographic: Who Do You Trust When it Comes to Healthcare Information? #hcsm

#Infographic: Who Do You Trust When it Comes to Healthcare Information? #hcsm | Digital Healthcare Trends | Scoop.it

You've probably done a Google search for that weird spot that cropped up out of nowhere or the pain in your leg that won't go away. Self-diagnosing your ailments through websites such as WebMD and Wikipedia is commonplace, but it turns out, it hasn't yet become a mobile trend.

 

A study of one thousand U.S. consumers by communications and research firms Makovsky and Kelton found most of the health seekers who go online in search of healthcare information prefer to use their PC over a mobile device.

 

The companies provided Mashable with an infographic they developed that details how users access healthcare information and consumers’ engagement through social networks.

 

Though most of those surveyed mostly visited sites like WebMD for healthcare advice, the study found that 54% would trust traditional forms of media rather than digital or social. Questioning that pain in your shoulder? Consult a friend first.

 

The infographic below breaks down how consumers use social networking sites and who they're more likely to trust.

Does this sound right to you? Who do you trust most when it comes to healthcare information? Let us know your thoughts in the comments.


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5 pressing issues around mobile health apps and products

5 pressing issues around mobile health apps and products | Digital Healthcare Trends | Scoop.it

If you're building a health app then you need to think about:

 

1. Safety and regulations

2. Interoperability

3. Whether your app works, and if it delivers measurable results

4. Whether levels of adoption (typically <500 d/ls) justify development cost

5. Sustainability

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Why does a twittering doctor tweet? - 10 reasons for a social media presence #hcsm

Why does a Twittering Doctor Tweet? 10 reasons to have a social media presence Dr Anne Marie Cunningham GP and Academic Lead for eLearning, Institute of Medical

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The iWallet Is Coming

The iWallet Is Coming | Digital Healthcare Trends | Scoop.it
This week, Apple unveiled the first large-scale integration of iBeacon, a technology that, when coupled with their fingerprint identification system, may be another building block in building a revolutionary new payment system.
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Rescooped by Ricard Robledo from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Video Has Power for Pharma – 93% of pharma users take action after viewing health information in videos, and 60% interact with their doctor as a result of watching a video

Video Has Power for Pharma – 93% of pharma users take action after viewing health information in videos, and 60% interact with their doctor as a result of watching a video | Digital Healthcare Trends | Scoop.it

“ At any given moment, a patient with a recent diagnosis and a physician-supplied prescription is scouring the Internet to find out more about the drug he or she is being asked to take. In the process, the patient typically will find...”


Via COUCH Medcomms, eMedToday
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Social Shweta's curator insight, December 3, 2013 1:29 PM

#powerofvideo for #healthcare marketing..

eMedToday's curator insight, December 3, 2013 7:37 PM

In terms of the different types of content available online, video has become king, with eight out of 10 Internet users in the U.S. viewing online video and six out of 10 pharma consumers indicating a demand for health videos. Because of video’s ability to create a more personal connection, video spots in branded or disease education campaigns can be an effective way to encourage patients, caregivers and healthcare professionals to engage and act. The ROI is concrete: 93% of pharma users take action after viewing health information in videos, and 60% interact with their doctor as a result of watching a video.

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@pontealdiaAP un proyecto de eSAMFYC de actualización de conocimiento sanitario por Twitter

@pontealdiaAP un proyecto de eSAMFYC de actualización de conocimiento sanitario por Twitter | Digital Healthcare Trends | Scoop.it
La iniciativa @pontealdiaAP se trata de un proyecto ideado, desarrollado y mantenido por el Grupo de Trabajo de Nuevas Tecnologías de la Sociedad Andaluza de Medicina Familiar y Comunitaria, eSAMFYC, que está realizando una magnífica labor en el desarrollo...
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Google creates Helpouts, a HIPAA compliant video platform that can be used by Physicians & Patients

Google creates Helpouts, a HIPAA compliant video platform that can be used by Physicians & Patients | Digital Healthcare Trends | Scoop.it
Google Helpouts is a new video service by Google that connects individuals seeking help with experts via real time online video.
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