Digital Healthcare Trends
10.5K views | +2 today
Digital Healthcare Trends
How to be up to date in digital healthcare marketing
Curated by Ricard Robledo
Your new post is loading...
Your new post is loading...
Scooped by Ricard Robledo
Scoop.it!

MirMeApp, una app para preparar el MIR

MirMeApp, una app para preparar el MIR | Digital Healthcare Trends | Scoop.it
MirMeApp es la aplicación móvil pensada por médicos y dirigida a opositores MIR que se sitúa como el simulador de exámenes más completo y real que existe hasta la fecha.  Disponible de forma gratuita para Android e iOS, incluye todas … Sigue leyendo...
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

End-to-End ICD-10 Testing: Are You Prepared?

End-to-End ICD-10 Testing: Are You Prepared? | Digital Healthcare Trends | Scoop.it
According to a recent survey, less than 10% of physician practices are ready for the upcoming transition to International Classification of Diseases, 10th Edition (ICD-10), up from less than 5% a half year prior.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

Digital Pharma: Is the Channel or Content King?

Digital Pharma: Is the Channel or Content King? | Digital Healthcare Trends | Scoop.it
Consumers want to access information online . Is content marketing all that matters or should we be focussing on a multichannel approach in pharma? (Consumers are multichannel, using online interchangeable with the offline.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

Wikipedia and Cancer Research UK to take cancer information to the next level

Cancer Research UK is working with Wikipedia to recruit its very own ‘Wikipedian in Residence'.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

Why every leader should care about digitization and disruptive innovation | McKinsey & Company

Why every leader should care about digitization and disruptive innovation | McKinsey & Company | Digital Healthcare Trends | Scoop.it
Digitization, automation, and other advances are transforming industries, labor markets, and the global economy. In this interview, MIT’s Andrew McAfee and McKinsey’s James Manyika discuss how executives and policy makers can respond.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

How 23andMe got in trouble

How 23andMe got in trouble | Digital Healthcare Trends | Scoop.it
Open sesame? Lukas Hartmann shares a great, detailed story (My deadly genetic disease was just a bug) of what happens when a self-described nerd is “confronted with a life threatening situation,” in this case a message about him from 23andMe that...
more...
No comment yet.
Rescooped by Ricard Robledo from Pharma
Scoop.it!

Pharma's biggest problem in 2014? Strategy

Pharma's biggest problem in 2014? Strategy | Digital Healthcare Trends | Scoop.it

In a PMGroup / Havas Lynx survey of 250 people working in, and for, the pharma industry, 'unclear strategy' was voted the biggest challenge the industry will face with 'digital' in 2014.


Via Andrew Spong
more...
Sven Awege's curator insight, January 23, 2014 5:11 AM

Nice to see these confirmed in a neat table. We type of know these after some years in the industry.

Lilltle comment that I heard recently that resonated, our constant use of the word 'restrictive' when talking about regulations - lets get over thinking about this negatively - Nearly all issues raised are either the law, or simply good ethical behavior. We should understand where the limits are, and for what reason, then get to work on what we can do. From my perspective much of Pharma still has to get a solid grip on doing the easy stuff first, and doing it well. 

Rescooped by Ricard Robledo from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

A social pill for pharma

A social pill for pharma | Digital Healthcare Trends | Scoop.it

Pharmaceutical companies are slow to board the social media bus, but the rest of the healthcare industry isn’t waiting around.

 

Online health information is readily available, and consumers have no reservations about tapping the Internet and social environments to find it.


Via Andrew Spong, Sven Awege, eMedToday
more...
No comment yet.
Rescooped by Ricard Robledo from Digital Healthcare Trends
Scoop.it!

Make Visits More Effective with Point-of-Care Education: 6 Apps in Action #mHealth

Make Visits More Effective with Point-of-Care Education: 6 Apps in Action #mHealth | Digital Healthcare Trends | Scoop.it

If you’re like many doctors today, you may find yourself with more complex information to convey in shorter visits. Adding to the problem, patients are famously bad at retaining verbal information. Those who don’t understand or remember information are more likely to keep making the same mistakes, or not follow through on a treatment plan. Thus, you may wind up explaining the same things over and over to the same patients during office visits.

 

Luckily, there’s an app for that–several, in fact. Mobile apps provide a simple, low-cost opportunity for you to educate patients more efficiently and effectively at the point of care.

 

Read more at: http://profitable-practice.softwareadvice.com/point-of-care-education-6-apps-in-action-1213/


Via Parag Vora, Ricard Robledo
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

Marketing predictions 2014: 5 analytics trends to watch - CMO

Marketing predictions 2014: 5 analytics trends to watch - CMO | Digital Healthcare Trends | Scoop.it
CMO Marketing predictions 2014: 5 analytics trends to watch CMO In light of such findings, and the exponential growth in how marketers are utilising big data insights to better their customer intelligence and engagements, we've asked five global...
more...
No comment yet.
Rescooped by Ricard Robledo from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Why is Google Supporting Big Pharma?

Why is Google Supporting Big Pharma? | Digital Healthcare Trends | Scoop.it
Why is Google Supporting Big Pharma?
International IP and the Public Interest
[34] This opaque and secretive U.S. pharmaceutical market seems to advantage the drug companies and large U.S.

Via eMedToday
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

In gamification milestone, Pfizer will assess video game in clinical trial for Alzheimer’s disease

In gamification milestone, Pfizer will assess video game in clinical trial for Alzheimer’s disease | Digital Healthcare Trends | Scoop.it
In a move that could have a significant impact on how pharmaceutical companies view gamification, Pfizer (NYSE: PFE) has agreed to test the use of a mobile video game from Akili Interactive Labs to detect early signs of Alzheimer’s disease.
more...
No comment yet.
Rescooped by Ricard Robledo from Healthcare, Social Media, Digital Health & Innovations
Scoop.it!

The Informed Patient: Simple Ways to Educate and Engage Them #hcsm

The Informed Patient: Simple Ways to Educate and Engage Them #hcsm | Digital Healthcare Trends | Scoop.it

Top Methods for Keeping Patients Educated & Engaged

 

Keep a medical blog
Blogs are a great tool when it comes to keeping patients informed. They are updated regularly to engage clients, as posts are being consistently added, and their length allows for more details on the services you offer. The posts can even be tagged and categorized for easier access. You can link to other parts of your website within the post to encourage further patient exploration within your site as well.Social media is key
Facebook, Twitter, Google+, Pinterest, and many other popular social media sites are essential for any business that wants to help educate their potential customers. Patients may not always stumble upon your site through a Google search; so, social media accounts are an engaging, visually-stimulating method for patients to find you. They also allow current or former patients to more easily direct traffic to your practice through shares and posts where they can discuss their experiences and tag your practice.Mobilize!
A lot of researching is done on smartphones today. Making your website mobile-friendly will help you gain attention from informed potential clients. Keep it user-friendly and visually stimulating, but with enough detail and information to attract information-seeking patients. If your site is difficult or troublesome to use on mobile devices, it is more likely that potential clients will turn away from it.

 

Read more: http://www.mednet-tech.com/newsletter/blogs/the-informed-patient-2


Via Parag Vora
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

OracleVoice: Heathcare's Next Innovation? The Answer Is In The Data

OracleVoice: Heathcare's Next Innovation? The Answer Is In The Data | Digital Healthcare Trends | Scoop.it
As the healthcare industry goes digital, all of those doctor visits and other health-related transactions are creating terabytes of highly valuable data. In too many places, however, that data isn’t shared as widely as it could be.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

Despite the Penalties, Physician Visit Innovation Is Progressing

Despite the Penalties, Physician Visit Innovation Is Progressing | Digital Healthcare Trends | Scoop.it
One morning, Arthur Tyson woke up with a nose bleed at home. He otherwise felt fine. Tyson continued his morning routine, which included strapping on his blood pressure cuff which communicates his vital signs to a remote monitoring system.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare

5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare | Digital Healthcare Trends | Scoop.it
What makes Mayo Clinic dominate social media in healthcare? Here are 5 reasons why.
The 2013 Harris Poll EquiTrend survey named the Mayo Clinic website the top Health Information Website, ahead of WebMD.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

Let Strategy Drive Healthcare Marketing Decisions (Part 3)

Let Strategy Drive Healthcare Marketing Decisions (Part 3) | Digital Healthcare Trends | Scoop.it
Gaining consensus is critical to keeping the organization focused on the marketing plan and investment decisions.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

Pharma, tablets and e-detailing - a prescription for physician engagement - PMLiVE

Pharma, tablets and e-detailing - a prescription for physician engagement
PMLiVE
It's taken a while for our industry to get on board, but it appears that tablet detailing has finally arrived.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

Why You Should Create Multi Channel Content | Right On Interactive

Why You Should Create Multi Channel Content | Right On Interactive | Digital Healthcare Trends | Scoop.it
In 2014, a marketing strategy that includes multi channel content creation and management is essential.
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

New year, new attitudes in digital

New year, new attitudes in digital | Digital Healthcare Trends | Scoop.it
The real digital innovations in 2014 need to come in our attitudes, not our technologies
more...
No comment yet.
Rescooped by Ricard Robledo from Digital Pharma news
Scoop.it!

Pharma Companies Working on Maximizing ROI on e-Detailing

Pharma Companies Working on Maximizing ROI on e-Detailing | Digital Healthcare Trends | Scoop.it
Despite pharma’s best efforts to improve systems for calling on physicians, access to targets remains a problem across the industry.

Via Philippe Marchal, Rémy TESTON
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?

Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference? | Digital Healthcare Trends | Scoop.it
Recently I’ve been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are “known” and taking inventory of digital assets and the overall experience across their owned, earned, paid and...
more...
No comment yet.
Scooped by Ricard Robledo
Scoop.it!

What is digital transformation?

What is digital transformation? | Digital Healthcare Trends | Scoop.it
It's an over-used phrase in the business, but what exactly does digital transformation mean and how do you apply it?
more...
No comment yet.
Rescooped by Ricard Robledo from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Great Pharma social media resources

Great Pharma social media resources | Digital Healthcare Trends | Scoop.it

A curated list of useful articles, reports, case studies and infographics on the use of social media in Pharmaceutical Industry.


Via Andrew Spong, eMedToday
more...
malek's curator insight, January 9, 2014 7:55 AM

Keep close watch, you'll need it.

Rescooped by Ricard Robledo from Healthcare, Social Media, Digital Health & Innovations
Scoop.it!

5 consumer health trends that could impact #digitalhealth in 2014

5 consumer health trends that could impact #digitalhealth in 2014 | Digital Healthcare Trends | Scoop.it

Mitch Rothschild, the CEO of online physician appointment and ratings website Vitals, sees 2014 as a mix of positive and negative consumer healthcare trends that could play to the strengths of digital health companies. As provisions of the Affordable Care Act continue to roll out and the industry responds, Obamacare pros and cons will begin to take hold. With millions of people expected to join the healthcare system, Rothschild anticipates even more demand for the services of digital health companies. Here’s a look at five trends in healthcare he identifies as big trends influencing Vital’s business in 2014 in a report published this week.

 

Wait times will go up: With fewer primary care physicians to meet the demand, there’s nowhere for wait times to go but up. The Vitals Index, which tracks wait time data, shows that from 2010 to 2013 the average time a patient waits in the office rose by…30 seconds. I think it would be more interesting to track the average wait to get an appointment since that is likely to get significantly longer. With the amount of time spent with the physician expected to decrease, nurse practitioners and telemedicine are seen as attractive alternatives in some states, where they are changing their regulations accordingly.


Read more: http://medcitynews.com/2014/01/vitals-ceo-flags-5-consumer-healthcare-trends-impact-digital-health-2014/#.Us7qDmnYYg1.twitter


Via Parag Vora
more...
No comment yet.