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Rescooped by Francesco Raimo from Digital Brand Marketing
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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | digital healthcare | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO
http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg ;


Via Giuseppe Mauriello, Os Ishmael
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Sirius Digital Marketing's curator insight, April 30, 2014 12:08 PM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 2014 5:13 PM

Interesting

WebMarketingStore's comment, May 31, 2014 5:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
Scooped by Francesco Raimo
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Patient Survey Shows How Patients Use Online Information

Patient Survey Shows How Patients Use Online Information | digital healthcare | Scoop.it
SOURCE
March 27, 2014





A recent survey of cancer patients by Patient Power yielded amazingly powerful results.
Almost 1300 patients responded
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Rescooped by Francesco Raimo from Buyer Traffic Generation | Content & Video Marketing | SEO
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Guide To Ideal Length Of All Online Content

Guide To Ideal Length Of All Online Content | digital healthcare | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.

Via Michael Kristiansen
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Michael Kristiansen's curator insight, April 21, 2014 1:45 PM

It is good to have a guideline to follow for the various social networks and blogs on just what is an ideal length that holds optimum attention and time people in general are comfortable with spending. This is by no means anything other than a guide and there are times when exceptions are fine and will do just as well at delivering high value content people want to read.

 

One angle to all of this is the thought of an ideal width of a paragraph, suggested to be 40-55 characters.  The strategy mentioned is to start with shorter lines that make it easy to jump from line to line using larger fonts, and then go to a regular font and adjust the line width to keep it easy to jump line to line if necessary.  From length of email subject lines to ideal presentation length for a video, this post is worth bookmarking.

Rescooped by Francesco Raimo from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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KOL vs DOL, Part I: the emergence of Digital Opinion Leaders in Healthcare

KOL vs DOL, Part I: the emergence of Digital Opinion Leaders in Healthcare | digital healthcare | Scoop.it
Once upon a time, opinion leaders in all aspects of life were people that had spent considerable time on a...

Via Lionel Reichardt / le Pharmageek
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