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Rescooped by Deborah Fillman from The MarTech Digest
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Where is the ROI in content marketing? - Smart Insights Digital Marketing Advice

Where is the ROI in content marketing? - Smart Insights Digital Marketing Advice | Digital Experience Journal | Scoop.it
Joe Pulizzi of the Content Marketing Marketing Institute gives his take on the state of content marketing Whether videos, blogs, infographics or ebooks, co. Marketing topic(s):Content marketing planning.

Via CYDigital
Deborah Fillman's insight:

UK stats, but still relevant. If you're curious about the ROI of content marketing, take a look!

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CYDigital's curator insight, March 3, 2015 9:01 PM

It's not the content, it's the machine! To attribute these types of lead gen figures to content is akin to saying a NASCAR driver hits 200MPH because of the gas.

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9 SEO experts share their best tips!

From Heather Lloyd-Martin, here are nine people you should follow and read daily.

Deborah Fillman's insight:

I'll speak for her: You're welcome. ;-)

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10 Marketing Blogs For Intermediate and Advanced Marketers

10 Marketing Blogs For Intermediate and Advanced Marketers | Digital Experience Journal | Scoop.it
It can be a challenge for intermediate and advanced marketers to find marketing blogs that help them continue learning. Here are 10 blogs worth your time.
Deborah Fillman's insight:

"Challenge" is the understatement of the year. There's so MUCH content, not enough hours in the day to sift through it all to find what's truly useful, and lots and lots of copycats. This list is Feedly-worthy!

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Rescooped by Deborah Fillman from Internet Marketing Strategy 2.0
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Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman

Stop Thinking About What To Write About, Start Doing It: The Story of Dave Gorman | Digital Experience Journal | Scoop.it

Via Robin Good
Deborah Fillman's insight:

Have you done anything interesting lately? Don't get hung up on what "interesting" means--remember, Larry David and Jerry Seinfeld created an entire series around seeing the "interesting" and amusing in the mundane things we do everyday. Few of us have the freedom (or money) to travel the globe doing interestingly mundane things, but we DO things every day that are more interesting than we might think!

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Robin Good's curator insight, February 16, 2014 2:08 PM



Translate this idea to your specific reality, niche or industry and you have a great approach that integrates storytelling in its DNA and a fantastic way to always have interesting and attention-grabbing content for your readers.


The story of Dave Gorman, a British stand-up comedian, goes like this:


"...instead of trying to think of interesting things to write about for his act, he would do interesting things – and then write about those.


It turns out that people are far more interested in the weird or exciting things you’ve done that in the weird or exciting things you’ve just thought about."


A simple idea like this can truly transform the way you approach writing and the creation of content to build your own reputation and credibility online.


"In other words, doing interesting stuff makes you an interesting person to follow."


Thanks to Ian Brodie for this article of 2012, but as valuable to read now as it was then. 



Inspiring. 8/10



Full article: http://www.ianbrodie.com/marketing/interesting-content/ 


Reading time: 4':35"