Digital Economy
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Fronesys - Interrelated

Fronesys - Interrelated | Digital Economy | Scoop.it

Fronesys is a global partnership of associates established to help cities and companies deliver integrated thinking. Their way of working is defined by four values; (1) think holistically (2) build capital (3) value relationships (4) co-create together. …

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We first worked with Fronesys as a fledgling business. We recently helped them launch a new website.
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The 9 Best Keyword Research Tools to Find the Right Keywords for SEO

Discover nine of the best tools out there for performing keyword research for your website content.
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What Is Disruptive Innovation?

What Is Disruptive Innovation? | Digital Economy | Scoop.it
Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain.
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Good question.Let's not wear out the word 'disruption' - otherwise, we'll need to invent a new one ;-)

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How to Build Your Brand With Instagram: 4 Tried-and-True Tips

How to Build Your Brand With Instagram: 4 Tried-and-True Tips | Digital Economy | Scoop.it
Here are four ways to use Instagram to build your business and brand.
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What is IBM Watson?

What is IBM Watson? | Digital Economy | Scoop.it
Watson is a cognitive technology that processes information more like a human than a computer.
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A more #Interrelated future is just around the corner...

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Social Media Revolution 2015 #Socialnomics

Social Media Revolution 2015 by Erik Qualman. Video showcasing the power of social and mobile. Created by best selling author and keynote speaker Erik Qualma...
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In the last 10+ years, the parameters of what defines ‘social media’ have expanded exponentially. The Merriam-Webster dictionary describes social media as ‘forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content’.

 

Here is a list of all the social media platform types that fit this definition, along with a few examples of each:

 

Social networking sites – Facebook, LinkedIn, Google+Micro-blogging sites – Twitter, Tumblr, DipitySocial publishing tools – WordPress, Blogger, SquarespaceCollaboration tools – Wikipedia, Wikitravel, WikibooksSocial commerce sites – Polyvore, Wanelo, FabRating/Review sites – TripAdvisor, Amazon ratings, Angie’s ListPhoto sharing sites – Flickr, Instagram, PinterestVideo sharing sites – YouTube, Vimeo, ViddlerAudio sharing sites – SoundCloud, Podbean, audioBoomPersonal broadcasting tools – BlogTalkRadio, Ustream, LivestreamVirtual worlds – Second Life, World of Warcraft, FarmvilleLocation based services – Facebook Places, Foursquare, YelpPlug-ins/widgets – Profile badges, Like buttons, Share buttonsSocial bookmarking and news aggregation – Digg, StumbleUpon, FlipboardGroup buying – Groupon, LivingSocial, Crowdsavings
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Verónica Jurado's curator insight, May 16, 2016 5:32 AM
#digital #economic 
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15 Types of Content That Will Drive You More Traffic

Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing ...
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You don’t need to try all of these examples Don’t be afraid to try new stuff Pick one and put it in your schedule This list is not exhaustive
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How Search Works

http://www.google.com/howgoogleworks | The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most releva...
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Creepy Crawly stuff

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The Customer Journey to Online Purchase – Think with Google

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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Microsoft launches PowerApps to boost employee collaboration

Microsoft launches PowerApps to boost employee collaboration | Digital Economy | Scoop.it
The enterprise service allows teams to connect, create and share business apps on any device
Mark Wing's insight:

could be a useful development

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The Absolute Beginner's Guide to Google Analytics

The Absolute Beginner's Guide to Google Analytics | Digital Economy | Scoop.it
If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you.
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I really must try harder to get the hang of this...

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7 Best Tools To Track Your Hashtags On Social Media — Smart Website Marketing — Medium

7 Best Tools To Track Your Hashtags On Social Media - Smart Website Marketing - Medium
In order to track the performance of your social media efforts, conducting regular social media analysis is a must.
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Marks & Spencer unveils Sparks 'membership scheme' to better connect with customers

Marks & Spencer unveils Sparks 'membership scheme' to better connect with customers | Digital Economy | Scoop.it
Marks & Spencer has unveiled an imaginative customer membership scheme designed to transform its relationship with its shoppers.
Mark Wing's insight:

one to watch

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How to Customize Your Facebook Page: 7 Tips and Tricks

How to Customize Your Facebook Page: 7 Tips and Tricks | Digital Economy | Scoop.it
Discover seven tips and tricks you can use to customize your company's Facebook Page.
Mark Wing's insight:
Seize the potential
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Measure What Matters: Six Metrics Every CDO Should Know | Apigee

Measure What Matters: Six Metrics Every CDO Should Know | Apigee | Digital Economy | Scoop.it
Building a digital enterprise requires the ability to track and accelerate innovation, agility, and experimentation in the enterprise. Democratizing access to data and building-block services for developers requires a systematic audit, curation, and exposure of enterprise capabilities as reusable APIs with the ability to track, monitor, and aid the usage of such services by developers and partners. Here are the six dimensions of an analytics plan that a CDO should build and track to enable better decision making.
Mark Wing's insight:
Effective digital leaders seek to measure as much as possible. It’s easy to find out how many people visit your website or use your apps, what they do on them, how often they buy from you or use your services, and what they think of your products and services.
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Digital Henley talk - Technology & the human brain - Interrelated

Digital Henley talk - Technology & the human brain - Interrelated | Digital Economy | Scoop.it
Mark's Digital Henley talk at the September (2015) event, titled "Technology and the Human Brain" – Looking at how to ensure that you’re acting responsibly
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Enterprise content management, ECM | Adobe Experience Manager

Enterprise content management, ECM | Adobe Experience Manager | Digital Economy | Scoop.it
Adobe Experience Manager is an enterprise content management solution that helps simplify the management and delivery of your content and assets.
Mark Wing's insight:

In search of ways to be part of a more #Interrelated digital future

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Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising | Digital Economy | Scoop.it
Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing budgets.
Mark Wing's insight:

Good question...

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The Advanced Guide to Content Marketing – Chapter 1

The Advanced Guide to Content Marketing – Chapter 1 | Digital Economy | Scoop.it

In this chapter, you'll get to know your objectives, your target audience, and your content strategy. You'll also learn the technology and work flow that will help you meet your objectives.

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Stock and flow / Snarkmarket

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"Stock and Flow" is the master metaphor for media today.

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VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study] | ClickZ

VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study] | ClickZ | Digital Economy | Scoop.it
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We all need to get better at what we do

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Website - Wikipedia, the free encyclopedia

Website

A website, also written as web site, or simply site, is a set of related web pages typically served from a single web domain. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a uniform resource locator (URL).

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This Wikipedia page includes a comprehensive list of the types of websites available today - basic terminologies and the wide range of different sites available today.

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Number of Internet Users (2015) - Internet Live Stats

World Internet users by year and Internet users by Country. Live counter showing estimated current internet users and historical growth rate. Charts, infographics, and interesting info.
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...and counting

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"Keep it Simple, Stupid" Applies to Your Landing Pages, Too! - Copyblogger

"Keep it Simple, Stupid" Applies to Your Landing Pages, Too! - Copyblogger | Digital Economy | Scoop.it
There’s an old direct marketing axiom that states too many choices paralyzes your prospect into complete non-action. But does that behavior apply to landing pages? Marketing Experiments Journal did a recent study on the topic, Landing Page Confusion: How Does Having More Than One Objective to a Page Affect its Performance? They tested their hypothesisRead More...
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KISS my arse

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Virgin Media Deploys Sub-Pavement Wi-Fi

Virgin Media Deploys Sub-Pavement Wi-Fi | Digital Economy | Scoop.it
Virgin Media presses ahead with Wi-Fi plans, using access points underneath pavements to connect users to 166Mbps Internet in Chesham
Mark Wing's insight:

IoT comes to town...

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