digital eclecticism
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Digital,Social media,Education,Start Up,General Management,Branding,Vice versa conseil
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Rescooped by Jean Marc Gauthier, MBA from Better know and better use Social Media today (facebook, twitter...)
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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC] - AllTwitter

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC] - AllTwitter | digital eclecticism | Scoop.it

So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular updates, developing a consistent style, commenting on the posts of others, being generous with praise, helping whenever you can, connecting with relevant contacts and simply putting yourself out there.

This infographic from Sushi proposes 7 ways to increase traffic on your social media channels.


Via Mau
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Bill Hurley's curator insight, February 20, 2014 5:00 PM

The hard part can be taking the time to comment on other people's posts and updates, but that's where the real social interaction takes place, and that is, after all, the core of successful social media.

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E-Commerce: Amazon Hopes to Anticipate Consumer Purchases with Predictive Analytics

E-Commerce: Amazon Hopes to Anticipate Consumer Purchases with Predictive Analytics | digital eclecticism | Scoop.it
In December, giant online retailer Amazon was granted a patent for an ‘anticipatory shipping’ system based on forecasting consumer purchases ahead of the actual order. Is this a realistic project?
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Impacts du digital sur le marketing point de vente

Impacts du digital sur le marketing point de vente | digital eclecticism | Scoop.it
Comment mieux faire vivre au client l’expérience du point de vente retail en utilisant les outils et techniques du digital ?
ArticleImpacts du digital sur le marketing point de vente publié surMarketing Professionnel e-magazine.
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3 Strategies for Stretching Your Content Marketing Budget

3 Strategies for Stretching Your Content Marketing Budget | digital eclecticism | Scoop.it
2014 is the year of content marketing!
Don’t take my word for it. Content Marketing Institute’s Joe Pulizzi said it best: “There will be a number of ‘content marketing is dead’ articles that flood the scene.
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Social Media Trends for 2014

Social Media Trends for 2014 | digital eclecticism | Scoop.it
Early on this year, through its new study “Social Media Trends 2014”, Vanksen took an interest in Social Networks.
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Rescooped by Jean Marc Gauthier, MBA from Digital Marketing & Communications
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71% of businesses plan to increase digital marketing budgets this year: report

71% of businesses plan to increase digital marketing budgets this year: report | digital eclecticism | Scoop.it
Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.

Via Alex Butler
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Media Conseil - Moxie Paris fait émerger les aspects positifs de la technologie dans ses Moxie Trends 2014

Media Conseil - Moxie Paris fait émerger les aspects positifs de la technologie dans ses Moxie Trends 2014 | digital eclecticism | Scoop.it
«N’ayons pas peur», titre Thomas Jamet, Président de Moxie Paris (groupe Publicis), dans l’introduction de sa présentation des Moxie Trends 2014.
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How to Prepare Your Content Marketing for a Global Audience

How to Prepare Your Content Marketing for a Global Audience | digital eclecticism | Scoop.it
Here’s an eye-opener: Less than 6 percent of the world’s population speaks English well enough to conduct business. Furthermore, many who speak English don’t know how to read it.
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Leadership in the Age of Gamification and Wearables

Leadership in the Age of Gamification and Wearables | digital eclecticism | Scoop.it
To get more out of workers, some employers are introducing "gamification" into the workplace. It may be a worthwhile strategy, just don't forget these four principles.
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New Legislation Could Save Net Neutrality — For Now

New Legislation Could Save Net Neutrality — For Now | digital eclecticism | Scoop.it
Democrats in both houses of Congress have introduced new legislation to protect net neutrality, at least for the time being
Rep. Henry Waxman and Rep.
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marketing digital : 3 tendances 2014-2020 (visionary marketing)

marketing digital : 3 tendances 2014-2020 (visionary marketing) | digital eclecticism | Scoop.it
J’avais promis une nouvelle pour mes lecteurs ce lundi 3 février 2014 dans un post énigmatique publié vendredi soir. Voici donc les explications : à compter de ce jour, Visionary marketing n’est plus seulement un blog ni une occupation annexe.
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How to use social data across your business

How to use social data across your business | digital eclecticism | Scoop.it
Brands and businesses using social data to inform their social media strategy However, in more instances than ever before, social data is also being used i. Marketing topic(s):Social CRM. Advice by Guest Expert.

Via Alex Butler
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