The Digital Doodler
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The Digital Doodler
Digital Strategy + Social Media + Tech Trends
Curated by Lars Bredahl
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MasterCard 'Selfie Pay' coming to Australia in 2017

MasterCard 'Selfie Pay' coming to Australia in 2017 | The Digital Doodler | Scoop.it
Aussies will soon be able to smile at their smartphones to confirm payments as credit card giant MasterCard prepares to bring its biometric authentication app t

Via Craig Danvers
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Lean Content Movement Brings HUGE Startup Opportunities

Lean Content Movement Brings HUGE Startup Opportunities | The Digital Doodler | Scoop.it
Making the most efficient and effective use of strategies, tools, and technology for content marketing.

Via Martin (Marty) Smith
Lars Bredahl's insight:

"Underneath it all, we do want to be sold. But first, we want to be entertained."

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John van den Brink's comment, April 27, 2013 3:52 AM
Martin, great tools!. I also use http://www.swayy.co/
Beach Buzz Media's curator insight, April 30, 2013 4:17 PM

Indeed it does!

Beach Buzz Media's curator insight, April 30, 2013 4:29 PM

Beach Buzz Media-- Perfect example!

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Pheed the Beast | E & V Group

Pheed the Beast | E & V Group | The Digital Doodler | Scoop.it
Lars Bredahl's insight:

With all the recent attention on Twitter’s Vine, many industry experts missed a small, self-funded social platform that popped up in October 2012.

 

The fledgling mobile app, Pheed, now is the most-downloaded social networking app in Apple’s App Store and is all the rage with the high school demographic. But what makes it so special?

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7 Digital Marketing Mistakes You Need to Stop Making

7 Digital Marketing Mistakes You Need to Stop Making | The Digital Doodler | Scoop.it
Every business owner dreams of having a web presence that attracts customers, generates high quality leads, improves customer loyalty, increases brand (7 digital marketing mistakes you need to stop making via mckremie online marketing blog
Lars Bredahl's insight:

Developing a marketing strategy is a marathon, not a sprint.

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Marketing in a “Snap” | E & V Group

Marketing in a “Snap” | E & V Group | The Digital Doodler | Scoop.it
Lars Bredahl's insight:

As the world of social media expands, we’ve become increasingly wary of that large, often judgmental audience and the “paper trail” we leave behind.

 

The spontaneity that once defined social media is slowly evolving into careful curation of our digital profiles.

 

Snapchat is here to bring some randomness back to the digital space.

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Picture This: Your Social Media Content Goes Visual » The Digital Doodler

Picture This: Your Social Media Content Goes Visual » The Digital Doodler | The Digital Doodler | Scoop.it
Lars Bredahl's insight:

As you post that ecard image on your Facebook Timeline or pin that cat picture on your Pinterest board, you are part of a larger shift in the way we communicate with one another.

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Millennial Leaders and Needed Skills for 21st Century

Millennial Leaders and Needed Skills for 21st Century | The Digital Doodler | Scoop.it
Generation Y has entered businesses in a time of great …
Lars Bredahl's insight:

Collaboration is key in any workplace but a "21st century leader" needs to know how to bridge geographic barriers and develop teams in the virual space.

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Using storytelling and brand values for real customer engagement - Smart Insights Digital Marketing Advice

Using storytelling and brand values for real customer engagement - Smart Insights Digital Marketing Advice | The Digital Doodler | Scoop.it

7 ideas to engage through storytelling "Those who tell stories rule the world" - Plato

 

Storytelling – the buzz of 2012? I remember so many articles from last year, many great, claiming that 2012 was the year of brand storytelling. The power of those stories central to marketing dialogue.

 

Let’s remember first that storytelling isn’t new, using narrative to evoke emotion in people is central to clever advertising creative from decades ago.

 

It’s ‘digital’ and ‘direct’ marketing that has only more recently moved marketing too more of a science – and often a very lazy one at that – bypassing all the important learning of what it means to market to, and motivate, real people with unmet needs. It seems though that we’re all catching back on to the effectiveness of building stories through content and connecting with people, our consumers.

 

When your information is communicated in story form, it’s claimed that people relate and remember it better and that we’re affected by it more deeply. This is the latest science at least, results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. Where evolutionists claim that the chemistry of our brains hasn’t changed in over 50,000 years, back then stories sparked emotions (happiness, sadness, anger, trust…), and that brain chemistry remains the case today. Until recently though we’ve only been able to speculate about evolution and story’s persuasive effects, now psychologists such as Green & Brock argue that fictional storytelling radically alters the way that information is processed by the human brain, that our guard is down.

Lars Bredahl's insight:

Digital marketing has become a metrics-based science but don't forget to tell a good old-fashioned story.

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Rolling Stones Songs That Double As Social Media Strategy Inspiration | Business 2 Community

Rolling Stones Songs That Double As Social Media Strategy Inspiration | Business 2 Community | The Digital Doodler | Scoop.it
50 and still ticking … The Rolling Stones are truly inspiration for any social media strategy, whether you are a small or large business!
Lars Bredahl's insight:

Stop singing "Miss You" to your target audience!

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Don’t Dilute Your Brand | E & V Group

Don’t Dilute Your Brand | E & V Group | The Digital Doodler | Scoop.it
Lars Bredahl's insight:

Maker’s Mark made headlines last week when they announced that, in order to meet skyrocketing demand and a bourbon shortage, they would “carefully reduce the alcohol by volume.” But is this slight change in product also “watering down” brand loyalty?

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Social Media: A Team Effort | E & V Group

Social Media: A Team Effort | E & V Group | The Digital Doodler | Scoop.it
Lars Bredahl's insight:

Facebook and Twitter and Vine…oh my! With new social media platforms popping up every day, even the most digitally savvy business can get overwhelmed by the number of tools it must populate, monitor, and manage. Your company may have a dedicated social media manager or even a digital marketing team to keep tabs on your fans and followers. But how is that working?

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Why Social Is the Future of Search

Why Social Is the Future of Search | The Digital Doodler | Scoop.it

"Google wants to be a search engine that “understands exactly what you mean and gives you back exactly what you want.” To be able to accomplish this, Google and other search engines are integrating social media influence into their algorithms. 

 

For this reason I believe the Future of Search will become less about what we can control and more about our ability to create valuable content that others will want to share".

 

Read More: http://www.carriejkeenan.com/2013/03/24/guest-post-why-social-is-the-future-of-search/


Via Antonino Militello, Neil Ferree, Jennifer G. Hanford, Jessica Kelly
Lars Bredahl's insight:
Building a social community around your brand will become increasingly important.
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Tabfoundry's comment, March 25, 2013 2:54 PM
social search is already being implemented by Google right now. The very fact that you can start questions and auto-complete finishes them seems avant-la-lettre social search to me. - Emiel
Neil Ferree's curator insight, March 25, 2013 5:46 PM

Social Shares is Becoming the New SEO is the H1 Title of an article I penned back on Feb 2012 • Since then, a mountain of metrics + articles + solid SEO market research has been authored that supports the idea that the more social shares your content marketing efforts triggers + acquires the more influence your social equity (Authority) will influence the SERPs

Filipe MS Bento's curator insight, March 26, 2013 11:48 PM

July 2009: defended my PhD Thesis proposal; guess what we proposed there?...

Really have to finish my PhD!