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Ralph Lauren and other luxury brands prove to be blasé about Facebook timeline

Ralph Lauren and other luxury brands prove to be blasé about Facebook timeline | Digital- Daily | Scoop.it

When Facebook timeline was first unveiled the general response from users was one of annoyance and anger at why the social network would bother to change a winning formula.


Via Kamal Bennani
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Facebook News Feed Updates, How Marketers Should Respond to Story Bump

Facebook News Feed Updates, How Marketers Should Respond to Story Bump | Digital- Daily | Scoop.it

Facebook Story Bump: here's how this new feature helps your best updates stay at the top of Facebook news feed and tips to get more engagement.


Via Kamal Bennani
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Android co-brands with Kit Kat for 4.4 | StockLogos.com

Android co-brands with Kit Kat for 4.4 | StockLogos.com | Digital- Daily | Scoop.it
#Android co-brands with Kit Kat for 4.4. Watch the #KitKat video mocking Jony Ive: http://t.co/xNolywhbTq http://t.co/DRj2yJz5Jl
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How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media

How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media | Digital- Daily | Scoop.it
Social media is helping companies and brands become truly customer-centric and recreate themselves as they serve customers.

Via Karl Wabst
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Karl Wabst's curator insight, September 2, 2013 5:03 PM

The big difference wasn't in creating accounts on social media, or using a CRM package. The change starts by getting people at your company to do their jobs differently. Leaders create a different environment. Managers coach their people to engage with each other. People empower themselves to make a difference in customers lives. Sounds simple, right? So go, make it so!

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Agencies guide brands into digital world - The Daily Star

Agencies guide brands into digital world - The Daily Star | Digital- Daily | Scoop.it
Agencies guide brands into digital world The Daily Star BEIRUT: In Saudi Arabia, people between the ages of 18 and 40 spend an average of 28 hours per day in front of a screen, meaning most individuals consume media and content on multiple devices...
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Private-label foods often meet or beat the big brands - ConsumerReports.org

Private-label foods often meet or beat the big brands
ConsumerReports.org
It's one thing to save money by buying store-brand paper towels or trash bags, but do you dare replace a name-brand favorite—Heinz ketchup, say—with a store brand?
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Adobe Digital Marketing Symposium Singapore: Opportunities for Southeast Asian Digital Marketers

We discussed #contentmarketing, #mobile and #analytics opportunities for digital marketers in SEA at #AdobeSymp: http://t.co/oi6XWngw9R
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Burger King Launches the Best PR Strategy Ever Witnessed by the Human Race - PRNewser

Burger King Launches the Best PR Strategy Ever Witnessed by the Human Race - PRNewser | Digital- Daily | Scoop.it

Funny but definitely not fat-free......Telling the public what they want is like teaching a cat to play golf. Cats don’t like to play golf. Cats like to do cat things. The public likes do public things. And what does the public like to do? Put French fries in its burgers. In fact, the public has been sticking French fries in its burgers since the 1970s at least, and probably long before then.Burger King, exercising our sage advice that it is always a good idea to listen to the public, to study the public, to talk to the public and hold the public’s hand and ask if everything is okay, and then go back to corporate headquarters and start brainstorming PR strategies and marketing campaigns. The public will show you what they want; brands just have to pay attention.And that’s why we can say with complete confidence that Burger King has managed to implement one of the greatest and most profoundly simple PR strategies ever seen on the planet earth....


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Jeff Domansky's curator insight, August 31, 2013 3:20 PM

Funny but definitely not fat-free...

brian hippert's curator insight, July 19, 2015 5:05 PM

Food and sports what else is there?

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16 Brands That Totally Nailed Their Homepage Designs - HubSpot

16 Brands That Totally Nailed Their Homepage Designs - HubSpot | Digital- Daily | Scoop.it
Get inspired to redesign your own homepage by checking out these 16 beautiful homepage designs.
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Does P&G Really Drop 35% Of Its Marketing Dollars On Digital?

When Procter & Gamble revealed it spends 35% of its annual marketing budget on digital, it raised eyebrows -- and showed how few digital dollars go to media.
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Good news! Digital marketing and ecommerce salaries increased ...

Good news! Digital marketing and ecommerce salaries increased ... | Digital- Daily | Scoop.it
Digital transformation is one of the key challenges facing businesses in 2013, and the growing importance of digital skills is reflected in the fact that wages in this sector are apparently increasing across the board.
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How Yahoo Picked a New Look For An 18-Year-Old Brand | Digital - Advertising Age

How Yahoo Picked a New Look For An 18-Year-Old Brand http://t.co/uO4Gw6Ds0D #marketing
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Brand & Digital Strategy

Brand & Digital Strategy | Digital- Daily | Scoop.it
Learn how to develop an authentic strategy for taking your brand to the next level. (Why was "marketing" a dirty word at Apple? See Allison Johnson, worked w/ Steve & former head of marketing at Apple.
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From catwalk to clicks: how brands are looking to bring London Fashion Week to life

From catwalk to clicks: how brands are looking to bring London Fashion Week to life | Digital- Daily | Scoop.it

The transformation of London Fashion Week from industry trade show to much-hyped sartorial showcase has led to a boom in consumer interest in the event.

 

As the reach of the event extends beyond the fashion buyers and press through digital media, brands are capitalising on the chance to engage with consumers.

 

Vodafone, Mercedes-Benz, Toni & Guy, and Topshop are among sponsors directly targeting a wider audience through their association with the bi-annual London Fashion Week, which next takes place in the capital from 13-17 September.

 

In its ninth season as the official car sponsor for London Fashion Week, Mercedes-Benz is targeting a younger audience of 25 to 44-year-olds with a series of online fashion films.

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Kacy Florence's curator insight, October 24, 2014 9:34 AM

For London Fashion week they brought in lots of gadgets to attract a younger crowd, ages ranging from 25 to 44. 

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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Digital- Daily | Scoop.it

Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner.
You’ll hear 50 different answers that really only distill down to a handful of choices


Via malek, Gregg Breward, Stefano Principato
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malek's comment, September 3, 2013 8:39 AM
Kony 2012: 100 million views in less than a week, and $20M in donations. Who can ask for more ?
Thorsten Strauss's comment, September 3, 2013 9:06 AM
@Malek Great find!
malek's comment, September 3, 2013 9:52 AM
Thank you, Thorsten Strauss
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The brains behind some of UAE's biggest brands - ArabianBusiness.com

The brains behind some of UAE's biggest brands - ArabianBusiness.com | Digital- Daily | Scoop.it
ArabianBusiness.com
The brains behind some of UAE's biggest brands
ArabianBusiness.com
When John Brash was tasked with selling Dubai's Burj Khalifa to the world, the last thing on his mind was skyscrapers.
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10 Things You Should Not Ignore In Your Digital Marketing Strategy - Jeffbullas's Blog

10 Things You Should Not Ignore In Your Digital Marketing Strategy - Jeffbullas's Blog | Digital- Daily | Scoop.it
10 Things You Should Not Ignore In Your Digital Marketing Strategy http://t.co/lwJ1YsNbR4
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Facebook To Add Profile Pictures to Its Facial Recognition Technology

Facebook To Add Profile Pictures to Its Facial Recognition Technology | Digital- Daily | Scoop.it
Privacy campaigners will not be amused. Anyone worried should change their profile picture to say a dodo.

Via TechinBiz
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Why Content Strategy Can Make or Break a Brand | March ...

Why Content Strategy Can Make or Break a Brand | March ... | Digital- Daily | Scoop.it
Tiffani Jones Brown, Pinterest's head of content strategy, recently sat down with the folks over at Contently for an interview about all things … well …
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Help Wanted: Social Media Volunteer Intern For TechCrunch Disrupt ...

Help Wanted: Social Media Volunteer Intern For TechCrunch Disrupt ... | Digital- Daily | Scoop.it
So TechCrunch is hosting a little shindig in San Francisco this September. Disrupt SF, it's called. And we're looking for a couple of over-qualified..
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Measures of digital marketing ROI are meaningless unless ads are ...

Measures of digital marketing ROI are meaningless unless ads are ... | Digital- Daily | Scoop.it
If you have the sneaking suspicion that your digital ad spend isn't working hard enough, it turns out you're probably right.
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Building an Effective Content Strategy

Building an Effective Content Strategy | Digital- Daily | Scoop.it
All of your online marketing efforts will amount to nothing if you don’t have an incredible content strategy that will entice people into reading what you have to say and in wanting to read more and more from you.
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