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OODA Loop: How to Build an Adaptability Advantage

OODA Loop: How to Build an Adaptability Advantage | Digital Context | Scoop.it
OODA Loop (observe, orient, decide, act) an agile model for businesses seeking to build an adaptability advantage.
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Why Good Marketing Automation Managers Are Hard To Find

Terrific post from Jep Castelein on finding marketing automation managers Be sure to check out the real life examples of job descriptions.
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How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics

How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics | Digital Context | Scoop.it
Facebook, Twitter, and Pinterest have built-in analytics. What metrics within those analytics can be helpful and valuable for tracking, analyzing, and further developing your social media marketing efforts.
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12 Practical Steps To Rock Your Google+ Community

12 Practical Steps To Rock Your Google+ Community | Digital Context | Scoop.it
Paul Biedermann gets your community pumped with the 12 Most Valuable Things That Will Rock Your Google+ Community.
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How to turn content marketing into content ROI

How to turn content marketing into content ROI | Digital Context | Scoop.it
If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,000 downloads of a presentation actually translate to?
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