Storytelling and Content Strategy | Digital Content Strategy |
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.


I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.


The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.


Using The Quest story format, you can easily share your customers stories.


Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.


The other blog post links at the end of the article look worthy of exploration also.


So go enjoy this delightful -- and helpful -- piece!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz