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The Drivers Of Brand Storytelling Strategy: Branding Strategy Insider

The Drivers Of Brand Storytelling Strategy: Branding Strategy Insider | Digital Content Marketing | Scoop.it
Customers own the story of the brand now. What brands say is far less important than what brands actually do to serve the well being of the faithful. Whereas before, the brand conversation was based on delivery and ...
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7 Brands Already Using Chatbots in Their Marketing

7 Brands Already Using Chatbots in Their Marketing | Digital Content Marketing | Scoop.it
See how these brands are leveraging chatbots to expand their reach and support their marketing efforts.
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Digital Content Marketing | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the science behind storytelling.
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40 Infographic Ideas to Jumpstart your Creativity

40 Infographic Ideas to Jumpstart your Creativity | Digital Content Marketing | Scoop.it
“ A list of creative infographic ideas, from creating a visual timeline of the origin of a tradition or character to designing a web diagram of big players in an”
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Facebook active users decline, mobile usage hits 5 billion and more

Facebook active users decline, mobile usage hits 5 billion and more | Digital Content Marketing | Scoop.it
The latest snapshot in We Are Social and Hootsuite’s series of reports on digital use around the world reveals some important trends in people’s behaviour. The overall trend is still one of strong growth, but there are some surprises behind these numbers too. Mobile milestones The top headline in digital this week is the announcement …
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5 EASY WAYS TO FIND GREAT STORIES IN YOUR DATA

5 EASY WAYS TO FIND GREAT STORIES IN YOUR DATA | Digital Content Marketing | Scoop.it
Have no idea how to find stories in data? Don't worry. Here is the simple step-by-step process to uncover great insights.
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A Future for the News Industry

A Future for the News Industry | Digital Content Marketing | Scoop.it
The decline of the news business is not inevitable, if we connect to our best customers.
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Instagram Rolls Out Live Video: This Week in Social Media : Social Media Examiner

Instagram Rolls Out Live Video: This Week in Social Media : Social Media Examiner | Digital Content Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Twitter Live Broadcast, Facebook Live 360, Instagram Live Video)
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8 Eye-Catching Digital Marketing Stats From This Week

8 Eye-Catching Digital Marketing Stats From This Week | Digital Content Marketing | Scoop.it
Pokemon Go lifts up the hood, Pespi’s fiasco explained and do Snapchat ads work?
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How blockchain could soon affect everyday lives

How blockchain could soon affect everyday lives | Digital Content Marketing | Scoop.it
Could 2017 be the year of blockchain, when the digital transaction system breaks free from computer geeks to make an impact on ordinary households?
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Written by a robot: Will algorithms kill journalism?

Written by a robot: Will algorithms kill journalism? | Digital Content Marketing | Scoop.it
Israeli startup Articoolo claims its AI engine can create original content on any topic in just minutes – and we won't know the difference.
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10 mega digital marketing stats from this week

10 mega digital marketing stats from this week | Digital Content Marketing | Scoop.it
We’ve got stats on just about everything this week. The roundup ranges from news about data privacy to Mother’s Day spend and so much more.
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Four things brands must do to overcome content shock

Four things brands must do to overcome content shock | Digital Content Marketing | Scoop.it
If you haven't yet heard of 'content shock' then you may be an unknowing victim of its effects. Here is what you need to know about it - and how you can avoid it.
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Vice CEO: Brands are investing too much in platforms and not enough in exclusive content

Vice CEO: Brands are investing too much in platforms and not enough in exclusive content | Digital Content Marketing | Scoop.it
Shane Smith says brands are investing in platforms but not thinking about the content to “fill the pipe” as it announces a series of mobile content deals
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Chinese luxury consumers: More global, more demanding, still spending | McKinsey & Company

Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested.
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Facebook Ads: Creative Ways to Attract Prospects and Customers

Facebook Ads: Creative Ways to Attract Prospects and Customers | Digital Content Marketing | Scoop.it
Social Media Marketing Podcast 257. In this episode Zach Spuckler shares creative ways to use Facebook ads to grow your email list and generate more sales.
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10 Tactics to Boost Your Organic Social Media Reach

10 Tactics to Boost Your Organic Social Media Reach | Digital Content Marketing | Scoop.it
With algorithms taking over, it's getting harder and harder to get your social content seen. Boost your organic social media reach with these 10 tips.
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Sanjana Singh's comment, July 4, 8:17 AM
The best tactics to increase the social media reach will be to utilize the unique features of each of the plarforms. Every platform has some unique characteristics and that needs to be utilized in a proper manner so that they target the right audience. You will get the list of those unique features, marketing strategies and many more about all the renowned social media platforms at http://www.techmagnate.com/blog/instagram-vs-facebook-vs-twitter-vs-snapchat-which-better-business-marketing/
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WHY THE WORLD NEEDS DATA-BASED STORIES MORE THAN EVER

WHY THE WORLD NEEDS DATA-BASED STORIES MORE THAN EVER | Digital Content Marketing | Scoop.it
Data-based stories can influence your audience's behavior, expand their knowledge, and shift perspectives in powerful ways.
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Google may integrate ad-blocking directly into Chrome

Google may integrate ad-blocking directly into Chrome | Digital Content Marketing | Scoop.it
A WSJ report claims that Google is planning to build an ad-blocker right into its Chrome browser.
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Introducing Ad Age's 25 Marketing Technology Trailblazers 2017

Introducing Ad Age's 25 Marketing Technology Trailblazers 2017 | Digital Content Marketing | Scoop.it
From challenging the digital duopoly to promoting marketing tech itself, these innovators are redefining the way brands succeed.
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Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Constant Content: The Silver Bullet for Failing Content Marketing Strategy | Digital Content Marketing | Scoop.it
The State of Content Marketing Survey told us that 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content approach.
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Google's video recognition robots are easily deceived, research shows

Google's video recognition robots are easily deceived, research shows | Digital Content Marketing | Scoop.it
Google's ability to use its computer systems to spot extremist videos online has been called into question after researchers managed to easily deceive software that the internet giant uses to identify clips.
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Mobileye-Intel: The good, the bad and the ugly

Mobileye-Intel: The good, the bad and the ugly | Digital Content Marketing | Scoop.it
The $15.3 billion sale proves that Israeli technology is unstoppable, but it also shows how little Israelis really profit from it. Meanwhile, the BDS movement should just throw in the towel.
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Digital Marketing Strategy: An A to Z Glossary

Digital Marketing Strategy: An A to Z Glossary | Digital Content Marketing | Scoop.it
Building a digital marketing strategy? This glossary explains many of the terms used by top digital marketers, and gives hands-on tips to use them.
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Red Bull’s Gall On The Perfect Formula For Branded Content |

Red Bull’s Gall On The Perfect Formula For Branded Content | | Digital Content Marketing | Scoop.it
BARCELONA -- Most people in the media and marketing industries know that Red Bull is amongst the most celebrated of pioneer companies when it comes to branded content.

Th
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Telcos better source of data insights than Google, say digital marketers

Telcos better source of data insights than Google, say digital marketers | Digital Content Marketing | Scoop.it
A new study finds that 67 percent of brands consider telecoms operators to be a better original source of data insights than Google, Apple and Samsung. Despite this 48 percent of the companies surv…
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