Digital Content Marketing - Bassett
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SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | Digital Content Marketing - Bassett | Scoop.it

Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.

 

This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.


Via Antonino Militello
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8 Small Tweaks That Can Deliver Big Link Building Results

8 Small Tweaks That Can Deliver Big Link Building Results | Digital Content Marketing - Bassett | Scoop.it
About this time every year I reflect on my progress thus far and start thinking about what I want to do differently in the second half of the year. Consider taking a good, hard look at your link building campaigns. Even if your strategy isn’t six months old, making changes to your plan multiple times […]
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A Step-By-Step Guide To Link Building For Boring Industries Or Products

A Step-By-Step Guide To Link Building For Boring Industries Or Products | Digital Content Marketing - Bassett | Scoop.it
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO […]
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13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands

13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands | Digital Content Marketing - Bassett | Scoop.it
Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will always) rank first for in organic search? In the B2B world, paying for terms surrounding your brand can yield numerous benefits. Here are the top 13 reasons you should consider building […]
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Four Cognitive Design Guidelines for Effective Information Dashboards | UX Magazine

Four Cognitive Design Guidelines for Effective Information Dashboards | UX Magazine | Digital Content Marketing - Bassett | Scoop.it
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Google My Business: A Visual Tour Of Google's New Tool For Local Businesses & Brands

Google My Business: A Visual Tour Of Google's New Tool For Local Businesses & Brands | Digital Content Marketing - Bassett | Scoop.it
Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced today. You’ll find our overview story […]
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Negative SEO from Links, What you can Do?

Negative SEO from Links, What you can Do? | Digital Content Marketing - Bassett | Scoop.it
In this post, we cover the basics of negative search engine optimization (SEO) and look at what you can do to fight negative SEO link spam. This being a hot topic in the industry, I encourage readers to comment at the end of the article. What Is Negative SEO? First, let’s take a moment to […]
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Where SEM Is Concerned, Google+ Appears To Be Alive And Well

Where SEM Is Concerned, Google+ Appears To Be Alive And Well | Digital Content Marketing - Bassett | Scoop.it
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product side, the platform (in terms of data collection and unique user sign-ins) […]
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7 UX Topics Managers Need to Understand

7 UX Topics Managers Need to Understand | Digital Content Marketing - Bassett | Scoop.it
As someone who has been in the user experience domain for a loooooong time, I have had lots of conversations with many different executives. Most of the time, these execs knew h...
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How Will Google Hummingbird Impact Links? Here Are 6 Ways

How Will Google Hummingbird Impact Links? Here Are 6 Ways | Digital Content Marketing - Bassett | Scoop.it
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?
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Fifteen years on—and we’re just getting started - Inside Search

Fifteen years on—and we’re just getting started - Inside Search | Digital Content Marketing - Bassett | Scoop.it
Inside Search
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SIMS 141 - Search Advertising: Dr. Hal Varian

Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer ...
Sandra Bassett's insight:

This is hilariously old (read: AOL is relevant). However, if you want an overview of how Google search works this is a good tutorial and most of it applies today.

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Google Billion Dollar Adword Auction Secrets Revealed | Infographics

Google Billion Dollar Adword Auction Secrets Revealed | Infographics | Digital Content Marketing - Bassett | Scoop.it
Infographic on Google Adword Secrets on registering and starting a campaign with Promotional PPC keywords and descriptions with title to rank Page one on Google Search
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The best—and worst—times to post to social media | Articles | Home

The best—and worst—times to post to social media | Articles | Home | Digital Content Marketing - Bassett | Scoop.it
Make sure as many fans as possible see your updates. Follow these general time guidelines.
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How To Get Your Content Linked To From Top-Tier Websites

How To Get Your Content Linked To From Top-Tier Websites | Digital Content Marketing - Bassett | Scoop.it
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it […]
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Google "Pigeon" Updates Local Search Algorithm With Stronger Ties To Web Search Signal

Google "Pigeon" Updates Local Search Algorithm With Stronger Ties To Web Search Signal | Digital Content Marketing - Bassett | Scoop.it
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We’ve named this update the Pigeon update. The core changes […]
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Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions

Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions | Digital Content Marketing - Bassett | Scoop.it
There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords success and the amount of focus that should be devoted to it. Today, Google issued a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality Score to guide optimizations. Will it settle […]
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Keylime Toolbox And Moz Analytics Debut "Not Provided" Data Recovery Solutions

Keylime Toolbox And Moz Analytics Debut "Not Provided" Data Recovery Solutions | Digital Content Marketing - Bassett | Scoop.it
Today, two companies announced new solutions to help solve the “not provided” problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software that helps recover “not provided” data. […]
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How Google Can Help Enhanced Campaigns Reach Their Potential

How Google Can Help Enhanced Campaigns Reach Their Potential | Digital Content Marketing - Bassett | Scoop.it
It’s been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their […]
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7 Conversion Rate Truths That Will Change Your Landing Page Strategy

7 Conversion Rate Truths That Will Change Your Landing Page Strategy | Digital Content Marketing - Bassett | Scoop.it
Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented already. Tweaking headline and body copy, adjusting line spacing, repositioning buttons, playing with fonts and colors – all of […]
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Eating My (Key)Words: Changing The Way We Think About SEO

Eating My (Key)Words: Changing The Way We Think About SEO | Digital Content Marketing - Bassett | Scoop.it
I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words.
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Fifteen years on—and we’re just getting started - Inside Search

Fifteen years on—and we’re just getting started - Inside Search | Digital Content Marketing - Bassett | Scoop.it
Inside Search
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Meet Hummingbird: Google Just Revamped Search To Handle Your Long Questions Better

Meet Hummingbird: Google Just Revamped Search To Handle Your Long Questions Better | Digital Content Marketing - Bassett | Scoop.it
Google has updated its core algorithm that controls the answers we get to queries on its search engine in a bid to make them work better for longer, more complex questions.
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6 Digital Metrics You Should Be Watching

6 Digital Metrics You Should Be Watching | Digital Content Marketing - Bassett | Scoop.it
There are other metrics you should watch -- not just for their absolute value or monthly change, but for the story tell about your brand at a deep level.
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How to Make a Customized Google Map

How to Make a Customized Google Map | Digital Content Marketing - Bassett | Scoop.it
Did you know you can create a totally customizable Google Map?
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