Digital Content - Contenus numériques
158 views | +0 today
Follow
Digital Content - Contenus numériques
Le contenu numérique dans tous ses états : Brand content, Curation, Content Marketing, Transmedia, Webdocs...
Your new post is loading...
Your new post is loading...
Rescooped by christophe gazeau from Interactive & Immersive Journalism
Scoop.it!

Récits d'Egypte - Les règles de représentation

Récits d'Egypte -   Les règles de représentation | Digital Content - Contenus numériques | Scoop.it

Un parcours immersif et interactif au cœur des nécropoles égyptiennes à la découverte de récits étonnants, où magie et nature s'entremêlent.


Via Eva Dominguez
more...
No comment yet.
Rescooped by christophe gazeau from Social Media Content Curation
Scoop.it!

The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey

The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey | Digital Content - Contenus numériques | Scoop.it

Part of this research is available to the general public, free of charge.
Excerpted from article about this Gartner's 2013 Social Marketing Survey:
"Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.

Overview:
- Impacts
a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.
b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.

- Recommendations
a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.
b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."

[There is a detailed analysis in the full article.]

Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post:
"So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.

What’s different about content in the age of the social web?

- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.
- It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.
- It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.
- It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.
- It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.
- It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.
- It’s organic: it’s published fast, often in response to unpredictable moments."

Full article about Gartner's 2013 Social Marketing Survey:
http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jsp

Full original post by Jake Sorofman on Gartner Blog:
http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/

 


Via Giuseppe Mauriello
more...
Amita Malhotra's curator insight, April 16, 2013 6:17 AM

With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key.

Gail Worthington-Eyre's curator insight, April 17, 2013 8:09 PM

Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet?

Rescooped by christophe gazeau from Content Curation World
Scoop.it!

The News Are Just an Option: Curating Archives Is a Better Strategy For Creating Outstanding New Work

The News Are Just an Option: Curating Archives Is a Better Strategy For Creating Outstanding New Work | Digital Content - Contenus numériques | Scoop.it

Via Robin Good
more...
Robin Good's comment, April 8, 2013 5:40 PM
Excellent feedback and comments Karen and Beth. Thanks to both of you for sharing your preferences.
Ken Morrison's comment, April 14, 2013 6:27 PM
HI Robin, Just a quick note to say thanks for another year of your great curation. I see your posts often, but today is the first time I noticed the 'extra touch' of your customized background with your photo and name. Smart use of the customized background.
Robin Good's comment, April 15, 2013 12:46 AM
Thank you Ken, much appreciated.
Scooped by christophe gazeau
Scoop.it!

Entretien sur le transmédia avec Eric Viennot

Entretien sur le transmédia avec Eric Viennot | Digital Content - Contenus numériques | Scoop.it
A l’occasion du SmartFipa, nous avons eu la chance de nous entretenir avec Eric Viennot, fondateur du studio Lexis Numérique et créateur d’Alt Minds.
more...
siobhan-o-flynn's curator insight, January 31, 2013 7:50 AM

polish your French!

Rescooped by christophe gazeau from Interactive & Immersive Journalism
Scoop.it!

LE DÉFI DES BÂTISSEURS

LE DÉFI DES BÂTISSEURS | Digital Content - Contenus numériques | Scoop.it
Dans le webdoc-jeu « Le Défi des Bâtisseurs », je suis un architecte. Ma mission : construire une seconde tour à la cathédrale de Strasbourg grâce au « Tower Builder ».

Via Eva Dominguez
more...
Eva Dominguez's curator insight, December 13, 2012 8:14 AM

Immersión en la acción: rol en primera persona

Rescooped by christophe gazeau from Beyond Marketing
Scoop.it!

Customer Engagement: The Role of Content in the IT Purchase Process

The 2012 IDG Enterprise Customer Engagement survey was completed with the goal of gaining a better understanding of the role content consumption plays in the purchase process for major technology products and services.

Via Denis Failly
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

[Infographie] Content Marketing : comment mesurer les retombées de sa stratégie? | FrenchWeb.fr

[Infographie] Content Marketing : comment mesurer les retombées de sa stratégie? | FrenchWeb.fr | Digital Content - Contenus numériques | Scoop.it
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

Index des Webdocumentaires | Knowtex

Index des Webdocumentaires | Knowtex | Digital Content - Contenus numériques | Scoop.it
Index mis à jour quotidiennement - classement par ordre de référencement (Index des Webdocumentaires http://t.co/I5nswW0o...)...
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

Webdocumentaires BNSA | Banque Numérique du Savoir d'Aquitaine

Webdocumentaires BNSA | Banque Numérique du Savoir d'Aquitaine | Digital Content - Contenus numériques | Scoop.it
La collection Webdocumentaires de la Banque numérique du savoir d’Aquitaine - Créations originales autour du patrimoine régional (RT @arnaudhacquin: @N_Paquet La région Aquitaine a par exemple financé 3 #webdocs en 2012
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

« Re : faire école , où comment réaliser un webdoc sans un sou ...

« Re : faire école , où comment réaliser un webdoc sans un sou ... | Digital Content - Contenus numériques | Scoop.it
Il était sorti fin juin aussi discrètement qu'un joyau perdu dans l'immensité de la jungle web. Créatif, d'une structure narrative bluffante, « Re : faire école » a immédiatement provoqué un petit émoi dans le monde déjà bien ...
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

Etude : Les quatre piliers du transmedia storytelling ou la règle des 4i

Etude : Les quatre piliers du transmedia storytelling ou la règle des 4i | Digital Content - Contenus numériques | Scoop.it
Conjointement à l’évolution de plus en plus rapide des nouvelles technologies apparaissent de nouvelles formes de narration, bien souvent expérimentales. Mais qu’en est-il réellement des attentes du public ?
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

« Voyage Zen », le blog de voyage de Mondial Assistance : Veille ...

« Voyage Zen », le blog de voyage de Mondial Assistance : Veille ... | Digital Content - Contenus numériques | Scoop.it
Brand Content - Blog · Brand Content - Veille · Brand Content - Acteurs · Brand Content - Grand Prix · Veille du Brand Content. Observatoire des contenus éditoriaux de marques. France · International · Genre · Animation ...
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

Pinterest plus puissant que Facebook dans l'e-Shopping - Digimedia

Pinterest plus puissant que Facebook dans l'e-Shopping - Digimedia | Digital Content - Contenus numériques | Scoop.it
Pinterest plus puissant que Facebook dans l'e-ShoppingDigimediaPour rappel, Pinterest a été lancé en mars 2010 et s'est rapidement imposé comme un outil de curation idéal (compte tenu de son potentiel viral) grâce à ses tableaux d'affichage thématiques...
more...
No comment yet.
Rescooped by christophe gazeau from The World of Inanimate Alice
Scoop.it!

Make your own episode of "Inanimate Alice" | Projects | Mozilla Webmaker

Make your own episode of "Inanimate Alice" | Projects | Mozilla Webmaker | Digital Content - Contenus numériques | Scoop.it

Via Bill Boyd
more...
No comment yet.
Rescooped by christophe gazeau from Le web culturel
Scoop.it!

Et si facebook avait existé en 1914 ?

Et si facebook avait existé en 1914 ? | Digital Content - Contenus numériques | Scoop.it
Vivez, au jour le jour, le quotidien d'un poilus sur le plus grand réseau social. DDB Paris a imaginé ce qu'un jeune Français aurait posté quotidiennement…

Via Gaël Maupilé
more...
No comment yet.
Rescooped by christophe gazeau from Design for User Experiences Now
Scoop.it!

Marques et transmédia : un mariage mort-né ?

Marques et transmédia : un mariage mort-né ? | Digital Content - Contenus numériques | Scoop.it

Via François VERRON
more...
No comment yet.
Rescooped by christophe gazeau from Content Curation World
Scoop.it!

16 Examples of News Curation at Work: The Content Curation Look Book 2013

16 Examples of News Curation at Work: The Content Curation Look Book 2013 | Digital Content - Contenus numériques | Scoop.it

Via Robin Good
more...
Pawan Deshpande's comment, January 21, 2013 9:43 AM
Robin, thank you once again for pointing out the broken link.

There's only ONE broken link of which I am aware. The creation of eBook has been a four month long process and during the course of it one of the links has gone dark. The Color Association of the United States is a perfectly valid, and captivating example of picture curation, as noted in my previous comment. Lastly,the FedEx site is a perfectly valid example of curation that has served its purpose (criticizing the bailout), and is hence no longer updated -- but is still an interesting example of curation as a marketing tool.

There's nothing "curious" going on here. One of the sites has gone dark, as you pointed out. We have since updated the eBook to denote that the site is no longer active. Thanks for sharing the link -- hope you and your readership enjoy it.
Robin Good's comment, January 21, 2013 9:57 AM
Thank you Pawan for your kind clarifications that allow me to better appreciate this good editorial work you have done.

I think this type of publication is right on the mark in serving the needs of your audience and my criticism was only directed at highlighting how important, for anyone involved in this field, me included, to pay great attention to details as the reader often does not have the time to appreciate what is not immediately evident.

Please keep up such great work as it helps the whole industry grow while educating customers with great examples.
Alfredo Corell's curator insight, January 23, 2013 3:43 PM

free download

Rescooped by christophe gazeau from Beyond Marketing
Scoop.it!

Content Marketing Metric [infographic]

content marketing metric


Via Denis Failly
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

[Décryptage] Intime Conviction, le nouveau projet transmedia d’Arte | FrenchWeb.fr

La chaîne ARTE lance Intime Conviction, une enquête policière transmedia qui se conclue par la mise en examen du principal suspect.

more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

Story of 1 Million - Veille du Brand Content

Story of 1 Million - Veille du Brand Content | Digital Content - Contenus numériques | Scoop.it
Brand Content - Blog · Brand Content - Veille · Brand Content - Acteurs · Brand Content - Grand Prix · Veille du Brand Content. Observatoire des contenus éditoriaux de marques. France · International · Genre · Animation ...
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

Lego détourne le saut de Felix Baumgartner pour RedBull : Veille du ...

Lego détourne le saut de Felix Baumgartner pour RedBull : Veille du ... | Digital Content - Contenus numériques | Scoop.it
Brand Content - Blog · Brand Content - Veille · Brand Content - Acteurs · Brand Content - Grand Prix · Veille du Brand Content. Observatoire des contenus éditoriaux de marques. France · International · Genre · Animation ...
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

IdeesLocales.fr, un observatoire des idées locales par PagesJaunes ...

IdeesLocales.fr, un observatoire des idées locales par PagesJaunes ... | Digital Content - Contenus numériques | Scoop.it
PagesJaunes, en partenariat avec QualiQuanti, crée un « observatoire des idées locales d'ici et d'ailleurs » dédié au recensement des best practices des TPE/PME aux quatre coins du monde, dans tous les secteurs d'activité, ...
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

Adoptez le code de la curation pour standardiser l'attribution - MediasSociaux.fr

Adoptez le code de la curation pour standardiser l'attribution - MediasSociaux.fr | Digital Content - Contenus numériques | Scoop.it
Adoptez le code de la curation pour standardiser l’attribution - http://t.co/YbqlC7YF #mobile...
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

Storytelling & Brand Content : Frères ennemis ? Un livre répond | planning content management

Storytelling & Brand Content : Frères ennemis ? Un livre répond | planning content management | Digital Content - Contenus numériques | Scoop.it
Pas un pitch d’agence, ni article de la presse professionnelle n’échappent au storytelling et au brand content (ou contenu de marque en Français académique). (Storytelling & Brand Content : Frères ennemis ?
more...
No comment yet.
Scooped by christophe gazeau
Scoop.it!

Abracadabrand, l'observatoire du brand content par le Master de ...

Abracadabrand, l'observatoire du brand content par le Master de ... | Digital Content - Contenus numériques | Scoop.it
Le blog du Master Brand Content de Sup de Pub est sorti. C'est une excellent idée de la part d'une école de faire produire un blog par les étudiants sur ce sujet des contenus de marque. Bravo à l'équipe qui...
more...
No comment yet.