Digital Content and Social Media Marketing
2 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by T.R. Wilhoit from Latest Social Media News
Scoop.it!

How to Tell if Your Marketing Content Is Actually Valuable

How to Tell if Your Marketing Content Is Actually Valuable | Digital Content and Social Media Marketing | Scoop.it

Adrian Kingwell writes: "Reference this checklist for a reality check on whether the content you're creating is actually valuable.

 

This is a useful checklist from Corey Eridon to make sure your content is on the mark...

 

Topic addresses persona's needs/questions Aligned with reader's understanding of subject Aligned with reader's stage in sales cycle Tone is clear and accessible Written with specificity Good examples used to clarify stuff Benchmarking data used Right content type used to explain concept

 

The key word seems to be 'align'.  But how little content marketing seems to be 'aligned' to audience needs and contexts.

 

How do we tell if an article is properly aligned? It is one thing to write something great for our carefully crafted personas - and that is a good start - but how do we know that the spike in site visits is actually from our target audience, and not from a bunch of tire kickers?

 

Two answers: good web analytics and meaningful customer feedback. There is no silver bullet, but we have to close the loop and get some actionable insight or we may never know if our content is aligned or not.


Via Liz Wilson, Gerrit Bes
more...
Avitage's curator insight, January 21, 2013 2:11 PM

Important checklist for all content not just blogs. If there is no list of persona's needs and questions, how can you know a content piece addresses them, or at the appropriate buying stage. #s 6 and 7, examples and benchmarking data are reasons to maintain a robust Content Source http://www.avitage.com/index.php/four-lessons-you-should-learn-from-publishers/

 

Scooped by T.R. Wilhoit
Scoop.it!

The Marketing Benefits Of Social Media [INFOGRAPHIC] - AllTwitter

The Marketing Benefits Of Social Media [INFOGRAPHIC] - AllTwitter | Digital Content and Social Media Marketing | Scoop.it
The Marketing Benefits Of Social Media [INFOGRAPHIC] (The Marketing Benefits Of Social Media [INFOGRAPHIC] http://t.co/AFqMzqvB...)...
more...
No comment yet.
Scooped by T.R. Wilhoit
Scoop.it!

10 SEO Considerations for a Content Management System

10 SEO Considerations for a Content Management System | Digital Content and Social Media Marketing | Scoop.it
A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program.
more...
No comment yet.
Scooped by T.R. Wilhoit
Scoop.it!

The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead - Fast Company

The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead - Fast Company | Digital Content and Social Media Marketing | Scoop.it
Fast CompanyThe Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get AheadFast CompanyIt's hard to escape hearing about social marketing platforms being acquired by major tech players these days.
more...
No comment yet.
Scooped by T.R. Wilhoit
Scoop.it!

Measuring Your Social Media Impact, and Maximizing Your Presence

Measuring Your Social Media Impact, and Maximizing Your Presence | Digital Content and Social Media Marketing | Scoop.it
New media needs to be translated into verifiable numbers and statistics for all to understand, across all platforms, departments, and ages.
more...
No comment yet.