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Kristina Halvorson on Content Strategy

Kristina Halvorson on Content Strategy | Digital Content | Scoop.it
Content strategy plans for the creation, distribution, and governance of content. So when we talk about content strategy, we are not just talking about what content to create or how it should be shared. That’s actually the easy part of the conversation!
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The digital dozen: 12 digital marketing trends for 2012

The digital dozen: 12 digital marketing trends for 2012 | Digital Content | Scoop.it
Dave Chaffey highlights the 12 trends, opportunities and challenges that await marketing next year.

The importance of developing an engaging, shareable brand increases each day : algorithms (especially Facebook, Google, LinkedIn) and people FAVOUR THE MOST ENGAGING BRANDS.

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The UK’s Guardian newspaper notches 4m Facebook app installations in 2 months

The UK’s Guardian newspaper notches 4m Facebook app installations in 2 months | Digital Content | Scoop.it
The Guardian newspaper is certainly one of the more experimental UK newspapers, as we reported back in October when it launched its N0tice project, something which could shake up the ...
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Facebook's New Analytics Reminds Businesses to Engage Fans

Facebook's New Analytics Reminds Businesses to Engage Fans | Digital Content | Scoop.it
New reports show that friends of fans are a great resource for brand-building. Use these tips to engage a new group of people and gain fans.
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Stories that make good Storifys

While covering Occupy Wall Street, many news sites have used Storify to capture on-the-ground reports from journalists and protesters. Storify, they say, gives them a way to help their audience make sense of the stream of information flowing out of social networks. The social news curation tool also helped news sites thwart last week’s media blackout.

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State of Social Report 2011

State of Social Report 2011 | Digital Content | Scoop.it

Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives.

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Trendrr.tv

Trendrr.TV is a comprehensive service for networks, studios, brands, and agencies that incorporates multiple social and syncopated data sources tracking all major networks and shows. Total Activity is Trendrr.TV's proprietary tally of social media activity: Twitter mentions, public Facebook posts, GetGlue check-ins, and Miso check-ins.

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One in Three Online Consumers to Use a Tablet by 2014

One in Three Online Consumers to Use a Tablet by 2014 | Digital Content | Scoop.it

"Tablet devices, in their current incarnation, have only been available for a couple years, but the iPad has propelled them to rapid increases in ownership and usage. eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device at least monthly—a rise of 158.6% over last year, the year the iPad was released".

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Reasons why great content fails

Reasons why great content fails | Digital Content | Scoop.it

"Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). The silver lining is, there's usually a pretty good explanation for why that particular piece of content failed to spread, and understanding some of the top reasons why great content fails can put you on a righteous path that enables you to succeed with future pieces of great content."

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Stay on Track with a Social Media Content Plan | Social Media Temps

Stay on Track with a Social Media Content Plan | Social Media Temps | Digital Content | Scoop.it
Read about one of the most critical elements in a social media strategy and development plan for business.
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CNN launches a new, more social iReport

CNN launches a new, more social iReport | Digital Content | Scoop.it

"In August, CNN celebrated iReport’s 5th anniversary and announced a redesign of the site was in the works. The redesign is here with the goal to create the largest “social network for news,” according to Lila King, Participation Director at CNN who heads up iReport."

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Ten recent algorithm changes - Inside Search

Ten recent algorithm changes - Inside Search | Digital Content | Scoop.it

Today we’re continuing our long-standing series of blog posts to share the methodology and process behind our search ranking, evaluation and algorithmic changes. This summer we published a video that gives a glimpse into our overall process, and today we want to give you a flavor of specific algorithm changes by publishing a highlight list of many of the improvements we’ve made over the past couple weeks..

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Optimizing press release content for social sharing pays off

Optimizing press release content for social sharing pays off | Digital Content | Scoop.it

"The concept of social media releases and social media newsrooms is not new. By adding photos, videos and audio and easy sharing functionality, the chances that the content is spread across different social media channels increase. At least, that’s what we have been arguing for several years. Now there is also a study that confirms this notion".

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Radio industry launches 'Let It Live' digital radio campaign

Radio industry launches 'Let It Live' digital radio campaign | Digital Content | Scoop.it
The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.
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What are journalists talking about - in real time?

What are journalists talking about - in real time? | Digital Content | Scoop.it
What if you could get tomorrow's newspaper today?

 

That was the question Muck Rack was created to answer in early 2009. Media pundits were doubting the credibility and value of all “user generated content” on Twitter.

 

Meanwhile Sawhorse Media, a Brooklyn-born startup aiming to uncover the best of the real-time web, launched the Shorty Awards for top Twitter and social media content creators and noticed that the press section at the award ceremony ran out of food and drink because so many journalists showed up.

 

By verifying the journalists on social media who do the muckraking for major media outlets and analyzing what they say in real time, Muck Rack delivers a glimpse of tomorrow’s newspaper to you today.

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Content strategy: It’s about the information, not the highway

Content strategy: It’s about the information, not the highway | Digital Content | Scoop.it
For years, business managers have focused on the technology that has created the internet "information highway." They've hired programmers and developers to ride the next big technology wave, flashing fancy graphics and paring down load time. Recently (and finally!), some savvy people have started taking a hard look at the information that's flowing as opposed to the technology that carries it.
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PaperShare Introduces First Social Content Network for Collaboration and Sharing of Business Materials and Technical Information

PaperShare Introduces First Social Content Network for Collaboration and Sharing of Business Materials and Technical Information | Digital Content | Scoop.it

KIRKLAND, Wash.--(BUSINESS WIRE)--PaperShare today launched its new social content network for business and technical professionals, using high-quality content to connect people to information, individuals and companies in the same industries. Users can access, share and discuss all types of professional content, including white papers, videos, applications and ROI calculators, leading to better, more educated technical and business decisions. Companies use PaperShare to make their content more engaging by adding social context and can centrally distribute their materials across the Internet.

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Is social media killing journalism?

Is social media killing journalism? | Digital Content | Scoop.it

A discussion arose recently about a memo sent to journalists working on a group of newspapers just outside Detroit of what was expected of them in the age of digital journalism and social media. The memo details an extraordinary list of requirements that is well beyond being achievable or even desirable for most news stories or pieces of content.

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Why Can't Newspapers Make Money Online?

Why Can't Newspapers Make Money Online? | Digital Content | Scoop.it
Why do newspapers have such a hard time making money online even as readership grows? The answer may be that newspaper advertising costs too much.
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Evolving Social Media Marketing to Social Business

Evolving Social Media Marketing to Social Business | Digital Content | Scoop.it

"Businesses small and large have worked to wrap their heads around using social media to aid in marketing efforts for years now. What began as interactive and “new media” tactics quickly transformed into true social capabilities companies can pull out of their arsenal of marketing plans, tools and tactics. And until recently, most planning and execution of social media lived in Marketing and Communications departments".

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Building a Mobile App Is Not a Mobile Strategy - Harvard Business Review

Building a Mobile App Is Not a Mobile Strategy - Harvard Business Review | Digital Content | Scoop.it

"Everyone wants their own mobile application. In the last year, we have heard this consistently. In fact, mobile analytics firm Distimo claims 91 of the top 100 brands have their own mobile app (up from 51 just 18 months ago)."

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Newsjacking!

Newsjacking! | Digital Content | Scoop.it
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

 

The traditional PR model -- sticking closely to a preset script and campaign timeline -- no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone's laboriously crafted narrative.

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Could the future of social media be in video and audio?

Could the future of social media be in video and audio? | Digital Content | Scoop.it
When sharing on Facebook, Twitter or Google+, I tend to stick with simple text-based posts. These short blurbs are typically easy to read, digest or reshare at the whim of my followers, ...
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YouTube tests redesign highlighting Google+ videos, subscriptions & more

YouTube tests redesign highlighting Google+ videos, subscriptions & more | Digital Content | Scoop.it
This morning, we received a tip pointing out some serious user interface redesigns on YouTube. Don't rush off to take a peek just yet, though -- the changes haven't been rolled out ...
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Intel sparks internal communication through blogs, wikis, forums

Intel sparks internal communication through blogs, wikis, forums | Digital Content | Scoop.it

How to spread the word among 100,000 employees? The computing giant uses multiple channels, explaining its stock and encouraging workers to "ask a geek."

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