Digital consumer behaviour
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Transforming consumers from passive readers to engaged & interactive participants
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Rescooped by Charlotte Clark from Digital Marketing & Communications
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Social Media and Consumer Behaviour: 5 significant academic articles

Social Media and Consumer Behaviour: 5 significant academic articles | Digital consumer behaviour | Scoop.it
I only stared my MRes in October, yet the term is already over. The term is short (8 weeks in total), the lectures are intense but thoroughly enjoyable. I am learning to cram as much information as humanely possible in the short amount of time I have to study; my evenings are filled with shortlisting and annotating articles, and I work on my research at the weekend.


Being faced with a database for the first time in your life is a daunting process, especially as academic researchers do not necessarily use the same terminology as us, professionals, do. In the spirit of helping out future researchers in their endeavours, here are my 5 favourite, and most useful articles to date in the field of social media and consumer behaviour:


Via Alex Butler
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Baby love brings out the social media in mums | Trends | Marketing Week

Baby love brings out the social media in mums | Trends | Marketing Week | Digital consumer behaviour | Scoop.it
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Charlotte Clark's insight:


New mums are more likely to use social networking sites - nearly 80 per cent of respondents do so compared to 51 per cent for the average person. Similarly, they are more likely to have a smartphone, with 78 per cent of mums owning one compared to the UK average of 39 per cent.

 
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Rescooped by Charlotte Clark from Curation, Social Business and Beyond
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Global Businesses That Capitalize on Consumer Behavior Changes Will Thrive


Via janlgordon
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janlgordon's curator insight, January 26, 2013 3:46 PM

This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.


Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw


Here is what the report covers:

 

**Draws on research from four sources:


**a global consumer behavior survey (10,000 online consumers),


a **global executive survey (600 business executives),


**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.


Here are a few highlights that caught my attention:


**See opportunity in consumer behavior change


**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016


**One of the key insights that Accenture brings as a result of some of its latest research is,


**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’


**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infograph [bit.ly/WsB6Vwhic]  

Stephane Bilodeau's curator insight, January 27, 2013 8:54 AM

Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.

 

A growing opportunity 

By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.

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MediaPost Publications Social Media Affects Purchase Decisions, ARF Finds 01/23/2013

Social Media Affects Purchase Decisions, ARF Finds - 01/23/2013
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Male Shoppers Shop Online to Avoid Embarrassment | POPAI

Male Shoppers Shop Online to Avoid Embarrassment | POPAI | Digital consumer behaviour | Scoop.it

Apparently, manliness is still a factor when it comes to the male shopper’s mindset. Despite an increasing number of men buying and using a variety of beauty and maintenance products, you won’t catch them dead in-stores–instead, they’re heading online to avoid the mortification they seem to believe accompanies being seen buying eye cream or hair dye at the pharmacy.

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Rescooped by Charlotte Clark from Consumer behavior
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How Will Consumer Behavior Change in 2013? [INFOGRAPHIC]

How Will Consumer Behavior Change in 2013? [INFOGRAPHIC] | Digital consumer behaviour | Scoop.it
The 2013 Consumer Trend Report has all kinds of good ideas that are on the imminent horizon and they've created a handy infographic to tease you with. The full 2013 Consumer Trend Report is available here.

Via Francisco Teixeira
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Rescooped by Charlotte Clark from Consumer behavior
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How feelings of deprivation affect consumer behavior - Marketplace.org

How feelings of deprivation affect consumer behavior - Marketplace.org | Digital consumer behaviour | Scoop.it
Marketplace.org
How feelings of deprivation affect consumer behavior
Marketplace.org
So how do feelings of deprivation affect consumer behavior?

Via Francisco Teixeira
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Rescooped by Charlotte Clark from Consumer behavior
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Businesses that Capitalize on Consumer Behavior Change are Better Positioned ... - Fort Mills Times

CNBC.com
Businesses that Capitalize on Consumer Behavior Change are Better Positioned ...

Via Francisco Teixeira
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Understanding the digital consumer

Understanding the digital consumer | Digital consumer behaviour | Scoop.it
A lot has been made of the growth of digital device usage and the complexity it brings as we look to build an ever-clearer picture of customer behavior.
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Five Types of Social Media Influencers | Social Media Today

Five Types of Social Media Influencers | Social Media Today | Digital consumer behaviour | Scoop.it

What makes a good influencer?

“Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

commercial and financial successreputation and credibilityquality of affiliations and contactscharisma and the impact of personality

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Henri RUET's curator insight, March 8, 2013 2:00 PM

add your insight...

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Facebook makes users feel envious, dissatisfied: German study reveals social network's big role in users' emotional life

Facebook makes users feel envious, dissatisfied: German study reveals social network's big role in users' emotional life | Digital consumer behaviour | Scoop.it
In a new study by researchers in Germany, Facebook users were surveyed regarding their feelings after using the platform. More than one-third of respondents reported predominantly negative feelings, such as frustration.
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Forrester - Ditch the Funnel, Go for the Customer Life Cycle

Forrester - Ditch the Funnel, Go for the Customer Life Cycle | Digital consumer behaviour | Scoop.it
As customers gain numerous new channels such as mobile and social, the linear purchase path is fragmenting into a loose collection of numerous touchpoints over which marketers have little control. Forrester advises it's time for marketers to...
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Who Are the Digital Divas & Why Do They Matter? | POPAI

Who Are the Digital Divas & Why Do They Matter? | POPAI | Digital consumer behaviour | Scoop.it

While the name ‘Digital Divas’ sounds a lot like an upcoming reality show on Bravo, is isn’t–in fact, the Digital Divas are actually a growing shopper segment that could mean big bucks for brands and retailers who begin targeting them. But while their given title may seem self-explanatory, like “Millenials” or “Baby Boomers”, there’s more to the Digital Diva than meets the eye. Are you ready to meet her (or him)? Chances are, you already have.

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Seven things customers demand online

Seven things customers demand online | Digital consumer behaviour | Scoop.it
Improving your online store requires many things, but nothing is more important than understanding why people buy.
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Rescooped by Charlotte Clark from Consumer behavior
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the hub magazine - communispace

the hub magazine - communispace | Digital consumer behaviour | Scoop.it
Emotions and innovation, the key to understanding why consumer like and buy certain products. http://t.co/ur9ji9YY

Via Francisco Teixeira
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Rescooped by Charlotte Clark from Consumer behavior
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When You Can (And Cant) Buy Happiness | Bankrate.com

When You Can (And Cant) Buy Happiness | Bankrate.com | Digital consumer behaviour | Scoop.it
Rather, it seems that different kinds of purchases tend to have different effects on consumers' happiness; that's been a subject of academic inquiry by psychology researchers over the past several years.

Via Francisco Teixeira
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Rescooped by Charlotte Clark from Consumer Psychology and Digital Content Marketing
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A Guide to Integrated Digital Marketing #INFOGRAPHIC

A Guide to Integrated Digital Marketing #INFOGRAPHIC | Digital consumer behaviour | Scoop.it
Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which

Via Brian Yanish - MarketingHits.com, Carolyn Mayberry
Charlotte Clark's insight:

Integrated digital marketing strategy-consumer engagement

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Rebel Dekadance 's curator insight, December 14, 2012 3:51 PM

This is actually pretty awesome...With such few words, but perfectly crafted visual elements, shows exactly what matters, how, and what it incorporates...I place a great deal of weight on Content, as the saying goes Content is King...but becareful with creating content, one mistake and it could not just hurt a brand, but ultimately ruin it as well, especially in the age where everyone can share anything to anywhere at anytime with a few buttons.