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The 10 Essential Elements Of A Content Engine

The 10 Essential Elements Of A Content Engine | Digital | Scoop.it

Content marketing is a critical component of your company’s marketing strategy. In order to be successful marketing with engaging, educational or entertaining content, it’s essential that you have a “content engine” in place.

 

What’s a Content Engine?

A content engine is the people, processes and tools that deliver high quality, targeted and consistent content in a variety of media types including blog content, webinars, ebooks, infographics and slides.

So what’s required to develop a Content Engine for your business? How do you develop the capabilities to produce powerful content that separates you from your competition, attracts prospects and appears more than once in a blue moon?

 

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The chairman, the digital seed and the worm

The chairman, the digital seed and the worm | Digital | Scoop.it
A modern story.John is chairman of the board of a well established company, a successful company for more than 100 years.John is seating at his desk reading an FT article on tech start-ups seed
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Want IBMs Watson as a Service? IBM gives you the API for that | Interworks Cloud Blog

Want IBMs Watson as a Service? IBM gives you the API for that | Interworks Cloud Blog | Digital | Scoop.it
Watson goes Cloud (Want IBMs Watson as a Service? IBM gives you the API for that | Interworks Cloud Blog http://t.co/L1WNl4pXwT)
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$1,3 trillion in value to be unlocked by social technologies says McKinsey report

$1,3 trillion in value to be unlocked by social technologies says McKinsey report | Digital | Scoop.it
Overall, Mc Kinsey estimates that between $900 billion and $1.3 trillion in value can be unlocked through the use of social technologies - leading companies already chasing that pot. You might want...
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Embracing the Digital Transformation from Silicon Beach in LA

Embracing the Digital Transformation from Silicon Beach in LA | Digital | Scoop.it
I'm just back from a study trip in Los Angeles where digital entrepreneurs, venture capitalists, university labs are developing an ecosystem entrenched in what they call the silicon beach. As a mat...
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Digital Entrepreneurs, "You want the money don't you"?

Digital Entrepreneurs, "You want the money don't you"? | Digital | Scoop.it
I attended a venture capitalist lecture at UCLA some weeks ago on digital transformation and projects funding in the US. The focus was more on the digital entrepreneur access to capital but there i...
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AXA to spend $800 mn on Digital Strategy including a lab in San Francisco

AXA to spend $800 mn on Digital Strategy including a lab in San Francisco | Digital | Scoop.it
Probably partnering with an incubator, and catching up with the digital ecosystem that is very active from the bay area SF to Silicon beach in LA. Being in the middle of action, as we described ear...
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The Adventures of an IT leader

The Adventures of an IT leader | Digital | Scoop.it
An interesting 40 pages report on how CIO may carry out an IT strategy that is all customer centric -  opposing what "high performers" CIO do to what "other organizations" do - by Accenture. The hi...
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The digital frontier is flat and collaborative, old frontiers about to collapse

The digital frontier is flat and collaborative, old frontiers about to collapse | Digital | Scoop.it
Valery Lepinette's insight:

Very inspiring linkedin post from Edelman McKinsey focusing on b2b and b2c permeability in the Big Data area. This happened with internal & external communication years ago

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Gatwick Airport to move major central databases to the cloud - ComputerworldUK

Gatwick Airport to move major central databases to the cloud - ComputerworldUK | Digital | Scoop.it
Gatwick Airport to move major central databases to the cloud
ComputerworldUK
Gatwick Airport is planning to become the first airport to move its central operational database to the cloud, as part of wider plans to consolidate its data centre estate.
Valery Lepinette's insight:

As a passenger your journey in the cloud is getting an early start. Information on who is on a plane, where they are going to, or what meals need to be served on a flight, will be in the cloud.

As a user the Airport expects to remove between 90 and 100 servers currently devoted to running its operational database.

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Do's of Digital Transformation - 7 Takeaways

Do's of Digital Transformation - 7 Takeaways | Digital | Scoop.it
We all agree that Digital Transformation matters a great deal for business sustainability.But yet how to "digital change" is not obvious for all.We're not discussing here the small incremental
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Change, live or let die

Change, live or let die | Digital | Scoop.it
Being close to customer needs has never been so critical for banks.Google, Amazon, PayPal, Facebook, Apple... targeting transactions accounting for 25% of banks revenues.You can pay online with your
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Rules Force Banks to Innovate for Survival

Rules Force Banks to Innovate for Survival | Digital | Scoop.it
Despite the industry’s complaints of overbearing regulation, it has responded to a government overhaul by starting to innovate to maintain profits.
Valery Lepinette's insight:

“Banks have a huge cost infrastructure”


Banks may decide to toss out old practices and adopt new ways of serving clients. Wall Street firms are devising new ways of making securities available to customers. Retail bank executives are rethinking how they can reduce branches while still serving customers. They also cannot ignore the start-up firms that are using technology to make loans far more quickly than banks do

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Digital Private Banking Disruption Model - A challenge to established players

Digital Private Banking Disruption Model - A challenge to established players | Digital | Scoop.it
The strategic integration of a digital model into an existing business is a complex challenge. First you may need to step back for a minute and think out of the box. You're about to challenge the e...
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Digital Transformation is a challenge to corporations and society but also an incredible opportunity

Digital Transformation is a challenge to corporations and society but also an incredible opportunity | Digital | Scoop.it
The digital ecosystem is targeting more than just the consumer - a challenge to corporations and society but disruption is also an opportunity our mature economies cannot afford to miss. Disruption...
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A Digital lab in Australia - Cap gemini partnering with Sydney Business School

A Digital lab in Australia - Cap gemini partnering with Sydney Business School | Digital | Scoop.it
Digital Transformation in Australia To outpace organizations slow response to digital challenges in Australia Cap Gemini lab strategy is showing the way on how best to embrace what they call "a new...
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Does your organization need a Chief Digital Officer?

Does your organization need a Chief Digital Officer? | Digital | Scoop.it
The CDO is a much discussed topic, and sensitive as well since the new role is sourcing its responsibilities from existing executives across IT, Marketing and Sales, and possibly Communication as w...
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Banks focus on digital transformation as budgets increase, report claims - ComputerworldUK

Banks focus on digital transformation as budgets increase, report claims - ComputerworldUK | Digital | Scoop.it
Banks focus on digital transformation as budgets increase, report claims ComputerworldUK Almost half of banks are set to increase investment in modernisation of IT assets in a bid to meet customer needs, a survey has claimed, with a strong focus on...
Valery Lepinette's insight:

In the UK the main priority for investment will be digital transformation, adressing competition from new entrants including Tesco, Metro Bank, and Virgin Money. 

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