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Using Google+ to Appear in the Top Results Every Time - Whiteboard Friday

Using Google+ to Appear in the Top Results Every Time - Whiteboard Friday | Digital | Scoop.it
Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+.
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From Big Data to Big Mac; how McDonalds leverages Big Data

From Big Data to Big Mac; how McDonalds leverages Big Data | Digital | Scoop.it
McDonald’s leverage big data to create the best experience for their customers and make the organization more efficient and effective.

Via Luca Naso
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Luca Naso's curator insight, November 20, 2013 11:15 AM

McDonald's recipe for Big Data:

1. Discover - rapidly come up with ideas and incubate them

2. Develop - get the right perspective and develop these new projects

3. Deploy - more diverse departments become involved, such as marketing or design


McDonald’s has became an information-centric organization that makes data-driven decisions.


In particular McDonald’s focuses on providing the best possible experience to customers. That's why, although all McDonald’s around the world look the same, each restaurant is slightly different as they are optimized using all that data for the local market.

Richard Krawczyk's curator insight, November 21, 2013 3:11 PM

Learn from the big boys!

malek's curator insight, November 27, 2013 8:29 AM

All in all, it is no surprise that McDonald’s leverages big data to create the best experience for their customers and make the organization more effective and efficient.

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Most Coveted Digital Marketing Skills for 2014 [infographic]

Most Coveted Digital Marketing Skills for 2014 [infographic] | Digital | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
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How to get Google Reviews Without a Google+ Account! [Google+ Local Business and Google Places Reviews]

How to get Google Reviews Without a Google+ Account! [Google+ Local Business and Google Places Reviews] | Digital | Scoop.it
Asking people to do things is a chore! Especially when it comes to getting local business reviews. In this post I'm going to show you the easiest tip for getting legitimate Google Places reviews.
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In Quality Raters' Handbook, Google Adds Higher Standards For "Your Money Or Your Life" Websites

In Quality Raters' Handbook, Google Adds Higher Standards For "Your Money Or Your Life" Websites | Digital | Scoop.it
Google’s continuing push toward identifying expertise and authority on the web takes another step in the form of a new type of website/landing page classification: “Your Money or Your Life.” It’s explained in detail in a new version of Google’s “Search...
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Google a annoncé sa première carte de débit pour son Google Wallet

Google a annoncé sa première carte de débit pour son Google Wallet | Digital | Scoop.it
Le géant américain du Web vient d’annoncer que son service, Google Wallet, pourra être utilisé avec une carte bancaire qui permettra de payer en magasin et de retirer du liquide en distributeur.
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Stop Thinking Keywords, Think Topics

Stop Thinking Keywords, Think Topics | Digital | Scoop.it

"We need to stop looking at keywords and starting looking at queries." In short, we need to be focusing on what the user is looking for rather than specifically all of the ways they can phrase it.


Via Kamal Bennani
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