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La transformation qui fait si peur aux managers de plus de 40 ans ! - Julien Ferla

La transformation qui fait si peur aux managers de plus de 40 ans ! - Julien Ferla | Digital | Scoop.it
Est-ce que cette vidéo sera d’ailleurs vue par eux ? sera-t-elle, comme de nombreuses publications, simplement mise de côté par manque d’humilité ? Un long débat qui ne se mérite pas, puisque c’est une réalité !
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Pourquoi et comment repenser votre chaîne de valeur à l’ère du digital ? - HUB Institute - Digital Think Tank

Pourquoi et comment repenser votre chaîne de valeur à l’ère du digital ? - HUB Institute - Digital Think Tank | Digital | Scoop.it
Le monde d’aujourd’hui est un monde hyper-connecté où le parcours d’achat d’un consommateur de plus en plus exigeant est devenu aléatoire.
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Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained | Marketing Technology

Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained | Marketing Technology | Digital | Scoop.it
“ Geo-Targeting, Geo-Fencing and Beaconing: Location Marketing Explained by Douglas Karr on Marketing Technology”
Via Michael Allenberg
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Eric_Determined / Eric Silverstein's curator insight, June 11, 2015 2:32 PM

Location, Location, Location - Clearly shows you can achieve results, but is this the way to build and strengthen your customer relationships?


Share your thoughts.

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Marketing in the Age of Micro-Moments

Marketing in the Age of Micro-Moments | Digital | Scoop.it
“ Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.”
Via Eric_Determined / Eric Silverstein, Michael Allenberg
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Commercial Business's curator insight, July 31, 2015 7:32 PM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

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soundsaves's curator insight, August 2, 2015 7:33 AM

Do you agree there has been a fundamental behavior shift of how people find, consider and interact with brands?

 

Google argues that mobile has fractured or fragmented forever consumer behavior into dozens or hundreds of short, fleeting, intent-driven moments. Digitally enabled by smart phones, consumers search for information, learn about brands, buy products anytime or anywhere, wherever they have a “micro-moment” of time, often while doing something else.

 

Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. They shop in spare moments, they search while on the go, they buy on a break by picking up primarily the mobile phone.

 

Share your views on Erich Joachimsthaler article

Marketing Leap's curator insight, August 9, 2015 7:21 PM

'Micro-moments' was a huge topic at the Google masterclass in Brisbane last week. Consumers behave ever more spontaneously, with short attention spans, and short bursts of actions. They make decisions instinctively and focus on solving a specific need at particular time and place. How do see this impacting on your marketing efforts?


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UX made in China @UXRepublic

Estelle nous présente les principales différences et démarches UX à adopter en Chine. UX-Republic Agence de design d'interfaces et centre de formation www.ux-
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4 étapes pour copier la stratégie presse de Steve Jobs et faire le buzz avec votre entreprise

4 étapes pour copier la stratégie presse de Steve Jobs et faire le buzz avec votre entreprise | Digital | Scoop.it
Vous rêvez voir votre entreprise faire le buzz dans les médias ? Découvrez comment copier la stratégie presse d'Apple et l'appliquer dans votre domaine :
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Digital in 2016

We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It co…
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[Infographie] Les Français et leurs smartphones | Comarketing-News

[Infographie] Les Français et leurs smartphones | Comarketing-News | Digital | Scoop.it
Deloitte et Yahoo ont récemment publié deux études sur l’usage des smartphones en France. L'agence Valgo Communication a décidé de compiler ces données sou
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Online Marketing : 3 conseils pour une stratégie efficace

Online Marketing : 3 conseils pour une stratégie efficace | Digital | Scoop.it
On entend souvent qu’il y a deux catégories de produits : ceux qui se vendent tout seul et les autres.
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Voici ceux qui contrôlent votre fil d'actualité Facebook

Voici ceux qui contrôlent votre fil d'actualité Facebook | Digital | Scoop.it
Une petite équipe d’ingénieurs en Californie. Un panel d’utilisateurs anonymes à travers le monde. Et, de plus en plus, vous-même.
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Ciblage : prioriser l’intention aux data démographiques

Ciblage : prioriser l’intention aux data démographiques | Digital | Scoop.it
Développez le marketing d’opportunité en construisant une audience ciblée sur les intentions plutôt que sur des data socio-démographiques. 
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How to prepare your website for 2016 • Inspired Magazine

How to prepare your website for 2016 • Inspired Magazine | Digital | Scoop.it
A new year is just around the corner, so now is a great time to take a good look at the website and figure out if there is anything you can do to prepare y
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Twitter and the Social Unconscious: how tweets and blogs go far beyond the individual

Twitter and the Social Unconscious: how tweets and blogs go far beyond the individual | Digital | Scoop.it
“ What does twitter tell us about our social unconscious? Studies are just beginning to scratch the surface of the meaning behind the cacophony of noise we humans put online, but what might be the meaning behind this collective activity?”
Via Aaron Balick, Roger Gorman, Alexis Brantes
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Alexis Brantes's curator insight, December 1, 2013 6:56 PM
Wow! Very impresive!
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5 Things UX And UI Designers Could Learn From Wes Anderson

5 Things UX And UI Designers Could Learn From Wes Anderson | Digital | Scoop.it
Lessons from the most meticulous filmmaker alive.

Via Louie Cale
Muriel Mussard's insight:

Savoir s'inspirer de sources diverses pour nourrir son approche UX, trouver le bon compromis entre le design et la technologie.

Dans cet article, l'auteur analyse l'oeuvre de Wes Anderson et nous montre comment utiliser des procédés cinématographiques pour aborder avec créativité sa conception UX.

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Muriel Mussard's curator insight, July 14, 2015 7:06 AM
Muriel Mussard Digital's insight:

Savoir s'inspirer de sources diverses pour nourrir son approche UX, trouver le bon compromis entre le design et la technologie.

Dans cet article, l'auteur analyse l'oeuvre de Wes Anderson et nous montre comment utiliser des procédés cinématographiques pour aborder avec créativité sa conception UX.

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Best Tools for Freelance Designers and Developers | Bonsai

See what hundreds of the top freelance designers and developers use to run their businesses successfully.
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The 10 Most Important Work Skills in 2020

The 10 Most Important Work Skills in 2020 | Digital | Scoop.it
“ A look at the 10 most important work skills for the future.”
Via Felix Jacomino, Michael Allenberg
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Lucia Red's curator insight, July 10, 2015 7:18 AM

Very enlightening!

Jackie Simmonds's curator insight, August 17, 2015 11:40 AM

It is so important that we prepare students for the workforce!!   These skills are cross-curricular. 

Emily Leffler's curator insight, September 19, 2016 4:59 PM

Technology is critical in the current work force and it is vital that teachers understand this and adjust their classroom structure to prepare students for this reality. 

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Gadget Trends That Will Change Our Lives - CES

Gadget Trends That Will Change Our Lives - CES | Digital | Scoop.it
“ The 2016 International Consumer Electronics Show kicked off, at least for the press, with an analysis of the trends that are driving the tech universe.”
Via Eric_Determined / Eric Silverstein, Michael Allenberg
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CIM Academy's curator insight, January 6, 2016 8:20 AM

Which ones will impact you personally - or, more importantly, which have the potential to disrupt your business?

CIM Academy's curator insight, January 6, 2016 8:20 AM

Which will disrupt your business?

Guillermo Meza's curator insight, January 7, 2016 8:05 PM

Gadget Trends That Will Change Our Lives - CES

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Trouver les hashtags les plus populaires sur Instagram avec IQtags - Blog du Modérateur

Trouver les hashtags les plus populaires sur Instagram avec IQtags - Blog du Modérateur | Digital | Scoop.it
Vous venez de prendre une photo, vous souhaitez la partager sur Instagram mais vous ne savez pas trop quels hashtags utiliser pour maximiser la visibilité
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Where to Place Your Accordion Menu Icons - UX Movement

Where to Place Your Accordion Menu Icons - UX Movement | Digital | Scoop.it
Accordion menus are a type of display widget found on desktop and mobile apps. They allow you to display a large number of menu options while conserving space.
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10 Steps to Building an Effective Digital Strategy - B2B & Digital

10 Steps to Building an Effective Digital Strategy - B2B & Digital | Digital | Scoop.it
We’re living in an age of what I call “digital chaos.” Organizations are dabbling in new social media platforms, developing emails that hopefully people open, and trying to create content that people view and (by some miracle) share before swiping...
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[Etude] Uber vs Taxis sur les réseaux sociaux | Digimind : Logiciels de veille, e-réputation et Social Media Monitoring

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30 sites pour créer des nuages de mots gratuits et en ligne - B2B & Digital

30 sites pour créer des nuages de mots gratuits et en ligne - B2B & Digital | Digital | Scoop.it
Créer des images en mode nuage de mots qu'elles soient en 3D en 2D ou encore animée est une véritable mode en ce moment.
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La transformation qui fait si peur aux managers de plus de 40 ans ! - Julien Ferla

La transformation qui fait si peur aux managers de plus de 40 ans ! - Julien Ferla | Digital | Scoop.it
Est-ce que cette vidéo sera d’ailleurs vue par eux ? sera-t-elle, comme de nombreuses publications, simplement mise de côté par manque d’humilité ? Un long débat qui ne se mérite pas, puisque c’est une réalité !
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6 Ways To Design A Business — IDEO Stories

6 Ways To Design A Business - IDEO Stories - Medium
I asked my students during a class on Business Design at Stanford’s d.school how they might innovate on IKEA’s business.…
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The State of UX in 2016

The State of UX in 2016 | Digital | Scoop.it
We have seen enough content this year to be able to start identifying patterns and trends across what’s being published in the amazing world of UX Design. Here’s our take on looking at the past, understanding the present, and anticipating what...
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4 Ways to Expand Your Strategic Thinking

4 Ways to Expand Your Strategic Thinking | Digital | Scoop.it
“ To deliver at the leading edge, you must think at the leading edge, and that means thinking outside your comfort zone.”
Via Alexis Brantes
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malek's curator insight, October 29, 2015 3:56 PM

Hoe to broaden the aperture to see the whole forest rather than just a few trees. 

Alexis Brantes's curator insight, November 4, 2015 7:10 AM

Because leading a company isn’t easy.