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FastCo’s Cliff Kuang On Infographics And The Infographics Industry

FastCo’s Cliff Kuang On Infographics And The Infographics Industry | Digital-By-Design |

These article is a wonderful conversation between Cliff Kuang (@cliffkuang), founding editor of Fast Company’s Co.Design, the publication’s site dedicated to the discussion of the intersection between business and design. Previously, Kuang has been an editor at I.D. magazine and The Economist. His work has been featured in Wired, Popular Science, and GOOD, and Column Five about Infographics.

They  talked about the good, the bad, and the ugly, as well as where the industry is headed.

Here is a "snippet" of the transcript [of the conversation]


What do you think makes a good Infographic?
There’s not just one thing that makes a good Infographic. There are elements that the good ones possess:

1. Clarity of point of view
2. Consistency of vision
3. They are beautiful


Infographics are about telling stories through images. There should be an end point and a plot, and it’s all about how you convey it. Good graphics can stay with the metaphor longer. Good graphics are the ones where the messages aren’t always surprising but where the plot points are being told in a new way. Also, just because something is complex, varied, and adorned, doesn’t mean that it’s rich.


It’s rare that you find good Infographics that get two pieces right, but the last piece isn’t done well. The people who produce good Infographics tend to get all three right.


Continue reading here


By Josh Ritchie


Column Five

maxOz's comment, July 26, 2012 12:06 PM
Robin Thank You for sharing x
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Mobile And Social Behavior Sparks A Narrowcast Movement

Mobile And Social Behavior Sparks A Narrowcast Movement | Digital-By-Design |

In this age of social networking, social platforms users are becoming bombarded by constant status updates from friends and acquaintances as well as news from articles from influencers and media outlets.

This Infographic from Mogreet weighs the effectiveness of “Narrowcast” vs. “Broadcast” as it relates to social and mobile marketing.

Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients. It’s a competitive alternative, as evidenced by this infographic from Mogreet. While broadcasting gets a brand’s message out to a massive group of people, when it comes to who is actually reading and engaging with the content, the numbers are staggeringly low.

For example, 84% of Facebook news feed stories aren’t viewed,

71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.

In a sea of noise marketers need to know how to get through to their customers. 

By Mogreet 


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Big Data Just Beginning To Explode

Big Data Just Beginning To Explode | Digital-By-Design |

The world of “big data” is changing dramatically right before our eyes – from the amount of data being produced to the way in which it’s structured and used.

The trend presents enormous challenges, but it also presents incredible business opportunities.

  • By 2020, over 1/3 of all data will live in or pass through the cloud
  • Data production will be 44 times greater in 2020 than it was in 2009
  • Individuals create 70% of all data. Enterprises store 80%

The Infographic by CSC helps you visualize some of the latest trends and illustrates the importance of shifting from “collecting to connecting data” to search relationships between data sets to help reveal valuable new insights.

The Data rEvolution Report, also explains how data analysis can enable companies to succeed through looking ahead, anticipating and planning.



Data rEvolution Report : [PDF]

Infographic: [PDF]

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The Great App-splosion - Mobility App Stores Gaining Traction

The Great App-splosion - Mobility App Stores Gaining Traction | Digital-By-Design |

Enterprise Mobility app stores are gaining traction, what does your business need to know to move to this model, and what’s in store for the CIO? CIO Magazine offers a primer.

  • While the much-maligned BlackBerry helped organizations think in terms of mobile communications, eWeek argues it was the iPhone that really ushered in Enterprise Mobility as we know it.  And now that enterprise mobility is here to stay, let’s look at the numbers:

3/4 of all mobile apps in 2012 will be integrated with enterprise services
80% of all mobile apps developed in 2012 will be integrated with social networking services
Half of all mobile apps developed will be connected and integrated with cloud application platforms

  • Mobility solutions increase productivity, especially for field workers, but a recent study shows that many Americans may be TOO productive. The survey points out that 80% of people continue working after leaving the office, averaging seven more hours of work per week.


By Kristin Amico --


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5 Years Later: A Look Back At The Rise Of The iPhone

5 Years Later: A Look Back At The Rise Of The iPhone | Digital-By-Design |

This revolutionary device set the stage for explosive growth in the Smartphone market, drastically changing the complexion of the mobile industry and, consequently, the entire digital landscape in just a few short years. In July 2007, barely 9 million Americans owned a Smartphone – representing just 4%  of the entire mobile market. Today nearly 110 million Americans own a Smartphone and by the end of the year Smartphone owners will become the new mobile majority in the U.S.


During the last five years, Apple has introduced five different versions of the iPhone. A more detailed look at the iPhone ecosystem by device generation found that nearly 3 in every 4 iPhone owners currently uses the iPhone 4 or iPhone 4S, with the iPhone 4 accounting for the largest overall share at nearly 40% of iOS Smartphone in May 2012. The original iPhone released on June 29, 2007 now accounts for just 2% of current iOS Smartphone owners, with new generations of the device making the original virtually obsolete.


The Smartphone market, with the iPhone at the center of it, has witnessed incredible growth and evolution over the last five years, creating a strong foundation for the rise of the mobile media consumer and creating value for players across the ecosystem. With consumer adoption on the rise and the continued integration of new, innovative technologies, we can only imagine what the next five years will bring. But despite how quickly leadership positions can change in this market, something tells me that iPhone will still be blazing new trails into the future...


By Sarah Radwanick --


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Blogs And Pinterest As The Most Influential Recommendation Engines + #Infographic

Blogs And Pinterest As The Most Influential Recommendation Engines + #Infographic | Digital-By-Design |

Why do some social web platforms like Blogs or Pinterest can carry more trust and influence when it come to users making a purchasing decision.

One of the most important aspects of social media, specially for small business using it as a marketing vehicle, is its power as a discovery and recommendation engine.

#Trust drives action

Do people trust a recommendation more when the message is delivered via Facebook than when it does from Twitter or vice versa?

According to this Infographic from JumpThru, the vehicle matters.

As you will see in this Infographic, Blogs are by far the biggest influencer when it comes to purchasing decisions.

This Infographic gives you some idea of how different networks have different purposes. As a small business/entrepreneur, you should be able to identify these differences.

By Francisco Rosales -- 


Infographic by JumpThru 

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True Colors: What Your Brand Colors Say About Your Business #Infographic

True Colors: What Your Brand Colors Say About Your Business #Infographic | Digital-By-Design |

A study of the world’s top 100 brands (determined by brand value) analyzed each brand’s logo and found the following in this Infographic created with Marketo and Column Five

Companies and Designers, strategically use colors in their logo, website, and product to appeal to customers. As a B2B Marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo chose to use the color Purple for branding because at the time, purple was relatively un-used.

Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact.


By Jason Miller --


Infographic by Column Five -

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"Big Data" & Its Myths

"Big Data" & Its Myths | Digital-By-Design |

To say that “Big Data” is a hot topic is an understatement.  

A simple Google search reveals the term gathers more interest than “Cloud Data”, supposedly one of the hottest topics of our era.

Yet, many are still asking: “What is Big Data?” or “is Big Data another marketing buzzword?”  We’ve known for years that Data is the ‘oil of the tech economy’ (see here my interview of Tim O’Reilly).

What’s different now?  And, how do you cut through vendors’ overzealous marketing or the panic created by the press?

The mythical “Data Scientist”
For years, the data business has relied on “data specialists”.  These experts understand data, and business leaders have to know who they are if they are to find answers to their questions.  

1) The industry doesn’t have a clear definition for what a “Data Scientist” is.  (Best resources include EMC’s whitepaper here and InformationWeek’s Doug Henschen’s report here).
2) Most agree that there will never have enough of these experts.  According to McKinsey, the US will need close to 200,000 analytical experts & 1.5 million more data-literate managers by 2015 to take advantage of “Big Data”.

Short of going around the company & re-titling your “Database Administrators” & “Business Analysts” to “Data Scientists”, what should you do with this information?

Here are two suggested steps:

Big Data isn’t just about the Data Scientist
First, realize that the majority of the problem isn’t about the Data Scientist.  The bigger issue is the “data-literate manager”.

With “Big Data”, we now have the opportunity to approach this field in a new way.  We should think about “Big Data” as the chance to make better decision making available and affordable to all.  

 Big Data isn’t about large companies
Second, “Big Data” isn’t only for large enterprises with large amounts of data.  It isn’t even about solving the most complicated analytical issues only large corporations have.  

 The majority of organizations are unable to produce a basic, real-time picture of their business in a format that’s usable by most employees.  Focus on the most necessary and broad base needs before you orchestrate for the most complex and specialized scenarios.

Still confused?
The above consists of general guidance


By Bruno Aziza -


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Stealth IT | The Consumerization Of IT

Stealth IT | The Consumerization Of IT | Digital-By-Design |

The mobile transformation is at the intersection of every large IT trend including cloud, big data and application modernization.

Think about the major changes IT will face over the next five to ten years.

As more people become comfortable with technology, new strains will be placed on the IT group, which will have to adapt to meet evolving business demands.

Tablets and smart phones will continue to be white-hot technologies that spans between the consumer and business worlds.

CIOs need to tackle issues such as BYOD and the consumerization of IT so they can build a stronger partnership with the workforce in order to tackle future transformational projects. 


By David Vellante -


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How The World Spends Its Time Online - #Infographic

How The World Spends Its Time Online - #Infographic | Digital-By-Design |

Millions of people across the world are constantly connected by the internet.

Nielsen periodically releases data from its studies of consumer behavior online.

Total Time Spent Worldwide

The average American spends more than 60 hours a month online. This is the equivalent of 30 straight days a year.


Social networking accounts for 22% of the time, and 42% is spent viewing content.

Other activities, such as email, commerce and searching, accounts for 36%.

Among people who use the Internet, each person visits 2,646 Web pages on 89 domains and logs in 57 times per month.


Most Popular Brands

The percentage of all online users that visit Google is 82. The other top Internet brands include MSN/Bing (62), Facebook (54), Yahoo (53), Microsoft (48), YouTube (47), Wikipedia (35), AOL (27), Ebay (26) and Apple (26).


Social Network Usage

Among Internet users, 80% in Brazil use social network sites. Other countries with high percentages include Italy (73%), Spain (75%), Japan (70%), The United States (67%), The United Kingdom (69%), France (67%), Australia (59%), Germany (51%) and Switzerland (51%).


Daily Internet Activities

The percentage of American adults (including non-Internet users) who use the Internet at all each day is 55%. 45% send or read email, 40%  use a search engine, 30% get news, 18% bank online, 15% watch a video, 15%  use a social networking site, 10% read a blog, 5% buy a product and 5%  play games online.


By Visual Economics -


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Digital Age Etiquette: How To Handle Negative Comments Online

Digital Age Etiquette: How To Handle Negative Comments Online | Digital-By-Design |

Indisputably, the Internet has opened a world of opportunities for organisations and businesses. That's the upside. But the corporate embrace of social networks across Facebook, Twitter, blogs and forums also presents viral possibilities to negative forces – disgruntled customers, whingers and people who are difficult for the sake of it.

Companies and brands that enjoy the upside of social media, more than likely are struggling with the downside of negative comments, gibes and the outpourings of cantankerous individuals, which may inflame passions worldwide.

The Urban Dictionary has classified the proliferating new generation of Internet critics as "trolls" – those who typically unleash "cynical or sarcastic remarks on an innocent bystander, because it's the Internet and, hey, you can."

In this new media era, when corporations are vulnerable to the virally contagious effects of Facebook or LinkedIn "like" buttons or the "retweet", the challenge to businesses is learning how to separate trolls from true complainants and finding ways to handle inflammatory commentary with a cool head.

Companies may be damned if they ignore the moaning of difficult "customers" and damned they get drawn into argument with them. An increasingly valued skill is the ability to handle a complaint without aggravating a situation.


7 Tips For Keeping The Trolls At Bay

1. Do your research. Check to see if the commenter has a track record for complaining. Or, do they have an axe to grind?

2. Follow the 24-hour rule. The quicker a negative is resolved the better.

3. Remember everything is permanent (sometimes even if you delete comments). It is unlikely you'll get legitimate negative comments taken down by websites.

4. Answer publicly as that stays as a permanent record in web searches.

5. Talk like a human rather than a corporate spokesperson, but don't be too informal.

6. Don't make light of anybody's predicament.

7. Don't feed the trolls.

By Knowledge@ASB -



more...'s comment, June 15, 2012 10:48 AM
You're welcome ! You have some good topics ! And now we follow you ;)
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Testing Negative SEO - Does Negative SEO Really Work? #Infographic

Testing Negative SEO - Does Negative SEO Really Work? #Infographic | Digital-By-Design |

Does Negative SEO really work?

TastyPlacement created a simple Study to test the theory if poor quality links can harm a website's ranking position.

Negative SEO is an undertaking whereby a business competitor attempts to harm the search ranking position of a competing website through the procurement of junk and spam links.

This Study shows that Negative SEO is very real, and can be accomplished for very little money.

Read Methodology and Stats here: 

By TastyPlacement - 


maxOz's comment, June 11, 2012 10:54 AM
Guillaume, Thanks for your input. Tasty Placement don't include recovery information, I'm sure recovery would occur but at a cost.
It is scary to think that for literally "peanuts" you could destroy a competitors site, Cheers Michele
maxOz's comment, June 11, 2012 10:55 AM
Ralph, thanks for your comments and input, with appreciation, Michele x
malek's comment, June 11, 2012 1:00 PM
appreciate support.
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Navigate The War On Internet Piracy With This Nifty Battle Map #Infographic

Navigate The War On Internet Piracy With This Nifty Battle Map #Infographic | Digital-By-Design |

Online piracy has become an unfortunate reality to the entertainment industry as peer-to-peer technology has grown.


If someone were to layout all the important organizations, factions, companies, and components of the war on online piracy into a comprehensive battle map, it would look like this Infographic, which was created by visual data startup


The “map” is basically visualized as a region of space with a sun-like “content” circle placed directly in the center, with shells of DRM and DMCA wrapped around it. Beyond that, the Infographic has several layers that each identifies a portion of the ecosystem driving the war on piracy. There are waves of file restrictions and take-down notices as well as various “zones” of copyright violators. Each zone has an appropriate mix of organizations. ’s main focus is its data visualization service and  also provides its users with a platform to share cool Infographics from around the web.

Occasionally, the company even produces its own original Infographics, such as the recently published Battlespace of Online Piracy.


Check out the battlefield that is online piracy


By Tom Cheredar -

John van den Brink's comment, June 8, 2012 7:11 AM
Thank you Michele for this one. Have a nice weekend!
maxOz's comment, June 8, 2012 7:31 AM
John, Thank YOU for all your support, and sweet wishes, you too Have a Great Weekend xxx
maxOz's comment, June 10, 2012 12:23 PM
Stephen, Thank you for sharing xxx
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Guide To Creating Personas: How To Understand And Meet User Needs

Guide To Creating Personas: How To Understand And Meet User Needs | Digital-By-Design |

Personas are used by some of the leading brands around the world to help guide their design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.

The “Guide To Creating Personas Infographic” will help you as a business owner realize the value personas can offer. You’ll also find tips and “How To”s for building your company’s personas, so you can better meet the needs of your users.

What are Personas?

  • Personas are hypothetical archetypes, or “stand-ins” for actual users that drive the decision making for interface design projects.
  • Personas are not real people, but they represent real people and users throughout the design process.
  • Personas are not “made up”; they are discovered as a by-product of the investigative process.
  • Names and personal details are made up for personas to make them more realistic and life-like.
  • Personas are defined by their goals.
  • Interfaces are built to satisfy personas’ needs and goals.

By: Bill Ross


maxOz's comment, August 2, 2012 5:56 AM
Jenny Thanks So Much for sharing, hope you've been well, cheers Michele
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The Business Marketers Guide To Instagram

The Business Marketers Guide To Instagram | Digital-By-Design |

Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.

In this Infographic Marketo explores the budding social photo-sharing site turned marketing platform and how it can give your company and business an edge in generating leads and promoting your brand.

By Marketo


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A Geography Of Twitter - Visualized

A Geography Of Twitter - Visualized | Digital-By-Design |

This visualization, put together by researchers at the Oxford Internet Institute, shows the origins of the entire globe's tweets.

The researchers write:

This graphic illustrates these data as a spatially aware treemap. The size of each block represents the number of tweets emanating from that country and the shading reveals in the number of geocoded tweets as a proportion of that country's Internet population (i.e. it gives us a sense of how likely Internet users are to create geocoded Twitter content).


The graphic reveals a large amount of inequality in the geography of content. However, while many other online platforms and more offline knowledge sources are characterised by distinct digital divisions of labour in which the Global North is a predominant producer and subject of content, Twitter displays significantly different geographies.


The six largest countries in terms of information production through Twitter are:

(1) the United States, (2) Brazil, (3) Indonesia, (4) the United Kingdom, (5) Mexico, and (6) Malaysia. It is interesting to note that only two of the countries on that list are in the Global North and are traditional hubs of the production of codified knowledge.


By mapping the distribution of tweets in the world it becomes apparent that Twitter is allowing for broader participation than is possible in most other platforms and media. In other words, it might be allowing for a 'democratisation' of information production and sharing because of its low barriers to entry and adaptability to mobile devices. Similarly barriers to the dissemination of information, such as censorship, are also visible through the small proportion of tweets originating in China (home to the largest population of internet users in the world).


However, more research is undoubtedly necessary to better understand the geography of content on the platform. The sample is limited, , because only 1% of all tweets are geocoded in the first place, and some countries may tend to geocode more than others.


As virtual layers and augmentations of place increasingly matter to everyday life, it will become more important to understand the geographies of information. This map offers a starting point.


By Dr Mark Graham --


maxOz's comment, July 13, 2012 2:48 AM
Luis Thank you for sharing
maxOz's comment, August 2, 2012 5:58 AM
Thanks Jenny, Glad you enjoyed xxx
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The SEOgadget Guide To Conversion Rate Optimization

The SEOgadget Guide To Conversion Rate Optimization | Digital-By-Design |

A step by step, epic guide to learning conversion rate optimization. 

So, What is Conversion Rate Optimization?

At the heart of conversion rate optimization is the notion of removing barriers to conversion. These are the forces stopping your site from converting visitors into sales.

Barriers to conversion can include usability errors, weak persuasive techniques and often, page relevancy issues.

By learning about your customer’s objections – “barriers to conversion” you’re addressing the real reasons why people don’t convert.

Why doesn’t guesswork, work?

Changing the colour of your buttons will have no effect if people find your website lacking in credibility. Targeting the root cause with security logos and social proof (for example, reviews, accreditations, and association) is a much better solution.

Step 1 – Set up Funnels

Setup your funnels and analyse the points where your users enter, until the point they exit. Try to identify the “missing links” or barriers to conversion.

Step 2 – Analytics

Find out what’s actually happening when people land on your site, analyse what they do, what keywords they discovered you for and where they land.

Step 3 - Barriers

To identify barriers to conversion, you’ve got to build up a profile of people’s objections and opinions.

When it comes to using these tools we’ve found that all you really need is one question. Allow users to really express themselves by asking them an open-ended question.

Step 4 – Go Offline

If we know our target then the objective becomes easier. Study your website and understand your customers.

Step 5 – Prospect for Missing Links

It’s all about wheeling and dealing, discovering those hidden gems within your company and using them to grow sales.

If you don’t sell yourself and mention all of your achievements, they won’t easily learn about you. The same rule applies for websites.

Step 6 – Strengthen Average Order Value (AOV)

There are so many ways to strengthen your AOV.

Not all competition is competition, strategic partnerships can be a great way to grow and gain maximum exposure especially for start-ups.

Step 7 – Wireframe the Solutions

As soon as you’ve got a plan, list and prioritise the main conversion killers and derive solutions on how to fix it and increase conversion.

Step 8 - Testing

Don’t test too many things, instead create a clear structured hypothesis.

Step 9 - Review

Review your test, analyse the analytics, click density and form analytics and compare it to the original page, check the difference.

Step 10 – Rinse & Repeat

Repeat the process and keep building successful tests.

Follow this methodology and it will be extremely hard not to increase your site conversion.

By Fabian Alvares --


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How To Jailbreak Your iPhone, iPod Touch, Or iPad

How To Jailbreak Your iPhone, iPod Touch, Or iPad | Digital-By-Design |
Want to jailbreak your iPhone, iPod Touch or iPad, but don’t know where to start? Download the latest manual from MakeUseOf, which will teach you to do just that.

Jailbreaking frees your iOS device and allows you to get the most out of it by using it how you want to use it.

Thanks to jailbreaking, you can take advantage of tomorrow’s features today if you learn how.

Start with this manual and learn:

  • What jailbreaking is
  • The risks and benefits of jailbreaking
  • Jailbreaking your device with RedSn0w
  • Managing Cydia, including adding repositories and installing applications
  • The best software for your jailbroken iDevice

By MakeUseOf 


Download Manual Here [PDF]

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The World Without You – #Infographic

The World Without You – #Infographic | Digital-By-Design |

So, what would the world be like without the Internet? Almost everything we do has some connection to the Internet.

This Infographic does and here are some highlights:

  • Since 2002, the number of internet users has quadrupled to 2.3 billion people worldwide.
  • The internet allows us to connect with virtually anyone.
  • The internet gives us access to an infinite amount of information.
  • There are 550 million websites (300 million added in 2011)
  • $6.3 trillion – the cost of stamps to replace emails (US alone).
  • Each internet job supports 1.54 additional jobs.
  • There are 30 billion pieces of content shared on Facebook PER MONTH.
  • The fall of the Berlin wall took 4 months.
  • It took just 1 week for 90,000 Egyptians to organize a revolution.
  • And only 18 days to overthrow 30 years of dictatorship.
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9 User Experience Pitfalls That Repel Website Visitors

9 User Experience Pitfalls That Repel Website Visitors | Digital-By-Design |

As a business owner, what can be worse than having a visitor leave your site due to an annoyance that you can control? You may lose sales due to numerous factors that are out of your control.

What about the ones that you can control?

Focus on optimizing the things that matter!


Zach Bulygo of KISSmetics has come up with these Nine Pitfalls:

Things that send users away from your website – you have the power to reverse!

1. Center of Page Advertisement

These are the ads that takeover webpages and make the user navigate around the ad. Opt for graphics that don’t interrupt the visitor’s time on your site.

2. Stock Photos

They don’t help tell the unique story of your business. Go for pictures of your product or your customers

3. A Hard To Use Site

Easy to use websites will have fewer options, but often are more visually appealing and will work for more people

Websites need to adapt to the user, not have the user adapt to the website. Users shouldn’t have to learn how to navigate your site – it should come naturally

4. A Slow Site

Recommendation: Check out this Unbounce Article that has some very practical tips on reducing page loading time.

5. Auto-Play Videos

Videos are not a bad thing to have on your website. Videos that play automatically are.

Have a video on your site, but don’t force it on the visitor by playing it as soon as the page loads. Let the user control how they want to use and view your site.

6. Pop-Ups

Don’t allow pop-up advertisements on your page.

7. Ad Copy Doesn’t Match Website

Having a consistent message from ad to landing page has been shown to increase conversion rates.

8. It’s Not Clear What You Do

Your visitors should know within the first few seconds of visiting your website what you do.

Your headline should be clear and above-the-fold. It should also be no more than a sentence long.

9. Long Sign Up Forms

Whatever you prefer to use, just make sure it’s simple and painless.

A sign up form should take no longer than 20 seconds to fill out.

Only ask for information that is absolutely necessary and remove the nice-to-haves.


By Zach Bulygo -


maxOz's comment, June 22, 2012 11:41 AM
Marty thank you, been meaning to ask how you are?
Hope all is well and looking forward to a great weekend xxx M
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7 Tips To Increase Conversion Of Your Small Business Website Design

7 Tips To Increase Conversion Of Your Small Business Website Design | Digital-By-Design |

Is your Small Business Website optimised for better conversion?

Not getting enough leads?

It's really hard to generate new business leads and it's even more frustrating when you are spending lots of money and time trying to drive traffic to your small business website.

The following tips will help you to increase your conversion ratio:

1. Decide Your Website Conversion Goal

Do you want your customers to call you or send you an e-mail by filling out your online contact form?

2. Be Clear Of Your Target Audience

Targeting everyone is basically equal to targeting no one.

Be specific about your target audience and talk to them in their language.

Avoid using industry jargons as much as possible. Keep it simple.

3. Website Development Platform

This is basically a land / foundation

My favorite website development platform is WordPress and I believe this is an excellent Website and CMS platform to full fill most of the small business website requirements, because:

  • You can manage your website really easily without the help of a coder
  • You can enhance your website using plugins
  • WordPress websites usually get indexed in the Google pretty fast
  • Lots of other handy features to enhance your website

4.  Website Design

Don't try to invent the wheel if you are not a graphic designer yourself or a born artist.

Your conversion ratio will be lot higher if you have a clean website design and your website copy is talking directly to your prospects without any distractions.

5. Content

Following are the most important pages for the majority of small business websites:

  • Home
  • About
  • Services
  • Testimonials
  • Contact Us

First of all you must have all the above pages on your website as bare minimum and secondly make sure these pages are easily accessible through your main navigation.

6 Capture E-mails

Most of us work really hard to drive traffic to our small business websites. If you want consistent traffic then you should make sure that you have an option form on your website to capture the e-mail addresses of your visitors.

7 Social Media / Community Building

You must use social media channels to:

  • Drive traffic back to your website or blog
  • For social proof

Place social media icons on your website or blog in a way that your website visitors can't click and go to social networking sites.

By Rana Shahbaz -


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How To Build High Ranking Authority…Without Cheating

How To Build High Ranking Authority…Without Cheating | Digital-By-Design |

Neil Patel starts out by defining domain authority: “Domain authority is the likelihood of a single domain to rank well. The higher the rank the higher authority that site will have and vice a versa.”

Individual page authority is simply how well a page will rank on search engines. A page that ranks well has a lot of authority.

So the key as an SEO, website owner or blogger is to increase that authority on both the domain and the page.

Making that happen isn’t really that hard as long as you do four things very well:Create authority with deep links

If you want to build an authoritative website in search engines, one in which ranks high across multiple pages, then you need to create strong relationships between your pages.

In other words, you need to create authority for specific pages, optimizing each page for a specific set of keywords before that authority is lifted to the domain.

Here’s how to do that:
  1. Link a cluster of pages by topic 
  2. Send more links to one particular page 
  3. Send domain-based external links to hero pages 
  4. Avoid cannibalizing keywords 
  5. Drive external links to the hero page from relevant website
  6. Locate links high on a page 
  7. Fix broken pages 
  8. Create authority with videos

The deep linking process above is one signal that your site is an authority. The more links throughout and the more coming to those pages sends signals to search engines that your site is an authority.

But influencing those back links is a whole strategy that you have to use if you want to become a high ranking authority site.

Videos improve time on page:
  1. Do Your Research 
  2. Use an expert
  3. Write the script 
  4. Edit and test video
  5. Optimize and share it 
  6. Create authority pages with authority content

Google has also given us a recommended way of building authority pages. The idea is to ask the same questions that a Google engineer might ask.

Here are the ten most relevant:
  1. Is the post original? 
  2.  Is it practical advice?
  3.  Relevant research? 
  4.  Did you correct any errors? 
  5. Will readers like the content? Or will machines? 
  6. Are you providing information beyond the obvious? 
  7.  Would you bookmark your post? 
  8.  Is your article cluttered? 
  9. Would a magazine publish your article? 
  10. Is your article short, thin and useless? 
  11.  Create authority by increasing social signals

In addition, many online publishers are throwing SEO out the window and developing content with one thing on their mind: getting that page to go viral so it collects tweets, FB likes, Google+ votes, etc.


Building page authority takes less time than building domain authority.  

The formula summed: a slow accumulation of high quality content (including video) that is shared more and more, which attracts more and more links…with a balanced distribution of internal links.

How long will it take for you to reach “authority”? There really is no way of telling. You need to be faithful to the process and trust that within time you will reach your goals.

By Neil Patel -


John van den Brink's comment, June 19, 2012 11:57 AM
Great post Michele thank you! Have a nice day
maxOz's comment, June 19, 2012 1:20 PM
Thanks Steven and John for sharing, have a great week!!! xxx Michele
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Digital Disruption #Infographic

Digital Disruption #Infographic | Digital-By-Design |

You’ve probably read countless studies and research on the massive tide of digital changes. We know what you’re saying: “So much data! So little time!”

Don’t worry—Delatoitte have pulled it together in one handy Infographic to help you connect the dots.


Some are still convinced that mobile and social media are just the latest marketing trends. However, when looking at the numbers, it’s clear that those and other digital forces are game changers for today’s business. Consider this: 77% of consumers interact with brands on Facebook. And how many users are on Facebook? 845 million. To put that into perspective, that equates to more Facebook users in the world than there are cars. What’s more, 4.8 billion people own a mobile phone. Compare that to 4.2 billion that own a toothbrush.


These new technologies are impacting businesses in fundamental ways. For example, take a look at how consumer purchasing behavior has evolved. People are increasingly using their mobile phones to make purchases, and mCommerce is predicted to reach a whopping $163 billion in 2015.


Game changing trends:

  • 77% of consumers interact with brands on Facebook
  • 29% of consumers that research a product on their smartphone in-store end up purchasing the product online


How does your brand integrate the physical experience with the digital experience?


Still not convinced of the impact digital has on your business? 

By Delatoitte Digital-


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Small Business SEO & Internet Marketing Strategy Guide - 2012

Small Business SEO & Internet Marketing Strategy Guide - 2012 | Digital-By-Design |

"Looking for the best small business SEO and Internet marketing strategy guide for 2012?

Based on the current state of search, SEO, David Mercer  makes some pretty powerful deductions about how to move forward with the best SEO and Internet marketing strategy possible.

The keywords for small business SEO and marketing in 2012 are DiversityAuthority, and Engagement.


Content Diversity

Content needs to be diversified to cater for different needs now that direct product sale conversions are likely going to diminish with Google's product search taking the majority share of the pie.

Community discussions, reviews, human interest articles are good ways to get around Google product search and still offer value to readers, with the potential to convert.

SEO and Internet Marketing Diversity

Don't put all your faith in SEO. It's not clear what effects knowledge graph and product search will have. Combine that with the current algorithmic fluxes and, while SEO is hugely important, you should agree that having all your eggs in the proverbial SEO basket is probably not prudent.


Place Emphasis On Authority and Engagement

Not only should small business diversify into social media, but the nature of small business content marketing is going to have to change. Look to put more emphasis on engagement and authority.


The more a business can interact with people, the more likely you are to drive success.

Interaction shouldn't be limited to social networks either. Get people signed up to newsletter, get people commenting on blog posts and articles. If someone writes a great comment, take the opportunity to reply and engage with them.


There are no shortcuts to building a highly qualified and engaged social following. Building engaged social communities is specific to your business, industry and circumstances. It requires an understanding of your value offering, and market context.

Social media marketing is going to become more important! Don't ignore it just because it is hard to get off the ground.



By David Mercer  -


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Responsive Web Design: The Ultimate Guide For Online Marketers

Responsive Web Design: The Ultimate Guide For Online Marketers | Digital-By-Design |

First Of All, What is Responsive Web Design?

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser: smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs.


Responsive Web Design: Ultimate List of Advantages and Disadvantages

Responsive design is not a one-size-fits-all solution to mobile.


ADVANTAGES of Responsive Web Design.

  • User Experience (UX): Website adjusts to any screen size, making it a good long-term solution to UX with the current plethora of devices (including mobile/tablet hybrids). Hiding elements which aren't crucial for mobile visitors helps to achieve their goals faster.
  • Analytics: One complete view for all the traffic. To get insights on the mobile visitors, create a "mobile-only" segment (note that by default, Google Analytics puts all the tablets under "Mobile" segment).
  • Sharing/Linking: One URL to accumulate all of the shares, likes, tweets, and inbound links. Contributes to a better user experience as well: have you ever clicked on a link in a tweet just to see a mobile version of a page in your full browser? #badUX
  • SEO: Going with the advantage above, one URL accumulates all links, PageRank, Page Authority, etc. However, as Search Engines get smarter at determining the relationships between mobile-optimized pages and desktop pages, this advantage won't matter.
  • Development: RWD involves no redirects to take care of, no user-agent targeting.
  • Maintenance: Once your website is responsive, there's very little maintenance involved, as opposed to up-keeping a separate mobile site. It is not required to up-keep a user-agent list with all of the up-to-date mobile devices.
  • Information Architecture (IA): With a 1-to-1 relationship to the desktop site, mobile mimics the full site's IA, reducing the learning curve to get accustomed to using the mobile version.


DISADVANTAGES of Responsive Web Design.

  • User Experience/Load Time: Users need to download unnecessary HTML/CSS code (not a huge deal) and most of the time, images are simply scaled down, NOT resized — negatively impacting the load-time (bigger issue).
  • SEO: With RWD, you cannot easily adjust Titles, Descriptions, and Content for the mobile users. Mobile users use different keywords, more likely to use voice search and for some verticals, there can be significant variation (use Google's Keyword Tool, which separates mobile searches from the desktop).
  • SEO: As determined by my experiment, Google doesn't rank sites based on the mobile-only content located at the same URLs. If your responsive site targets user-agents to serve certain mobile-only content, it will not be indexed nor used to rank your website.
  • Development: The initial development of responsive web design takes more time. It is usually much easier to create RWD from scratch than to convert an existing site.
  • Design: Since layouts of RWD are "fluid" (other than two extremes: mobile and a full desktop site), there's less control over how the "in-between" layouts will look and it is time-consuming for designers to show all the possible mockups beforehand.

When Using Responsive Web Design Makes Sense (And Doesn't)

RWD is not a cookie-cutter solution; therefore, it works for some sites better than others.


If your website contains fewer than 50 pages, does not include advanced functionality, and user intent is not significantly different on the mobile devices, chances are, RWD would be a great solution to improve the mobile users' experience


  • If your website is fairly simple, without too many different page "types" (e.g. article pages, category pages, browse by pages, etc.), and the user intent is not significantly different on the mobile devices, RWD can be a good solution to improve mobile UX.
  • If you have a complex site with a lot of page types, user intent is not significantly different on the mobile and you're planning a redesign, you should at least consider RWD.
  • If people have significantly different goals when using your site from mobile devices, chances are, RWD is not for you.


Google has taken an official stand on building smartphone-optimized websites and says that responsive web design is Google's recommended configuration.


By Slavik Volinsky - 


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