Digital Archeology
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Digital Archeology
Seeking the best in digital consumption, transmedia exploration and immersive entertainment.
Curated by Binary Racoon
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Rescooped by Binary Racoon from Transmedia: Storytelling for the Digital Age
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How to find an audience for your indie film

How to find an audience for your indie film | Digital Archeology | Scoop.it

Frank Rose:  "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."


Via The Digital Rocking Chair
Binary Racoon's insight:

Thank you Mr Rose

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Bart van Maanen's curator insight, May 25, 2013 4:28 AM

Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.

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Chasing Ice—And Audience Action: How Top Docs Galvanize Causes Online

Chasing Ice—And Audience Action: How Top Docs Galvanize Causes Online | Digital Archeology | Scoop.it

Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."


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The Digital Rocking Chair's curator insight, January 5, 2013 2:23 AM

How to convert an audience from observer to advocate for your cause.

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Lady Gaga's Next Album Will Be a Multimedia Experience

Lady Gaga's Next Album Will Be a Multimedia Experience | Digital Archeology | Scoop.it

Brian Anthony Hernandez: "Pop megastar Lady Gaga just revealed on her Little Monsters social network that her forthcoming album, "ARTPOP," will be an app-based multimedia experience for iPad, iPhone, other mobile devices and desktop."


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Travis DjApex Imboden's curator insight, August 13, 2013 11:44 AM

Lady Gaga decided to take an app-based route to help promote the release of her new album.  I think this is a smart way to interact with fans.  Though, I have seen artists do this before, and it never really turns out as well as they planned.

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Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own

Henry Jenkins on 'Spreadable Media,' why fans rule, and how 'The Walking Dead' takes on a life of its own | Digital Archeology | Scoop.it

Frank Rose: '"If it doesn't spread, it's dead": With this pithy dictum, Henry Jenkins summed up the nature of media distribution in the Internet age.'


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The Digital Rocking Chair's curator insight, January 18, 2013 2:45 AM

You should also check out Spreadable Media's website.

Mattia Nicoletti's curator insight, January 19, 2013 3:15 AM

Spreadable media is ispirational for the next tv. It's about spreading contents through media. It's about web 1.0 and 2.0. It's about retro culture. 

 

In this interesting interview what comes out is that storytelling and simplicity is a winner in a spreadable world.

Brad Tollefson's curator insight, January 23, 2013 5:49 PM
Spreadable Media on preorder...
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SocialSamba's Aaron Williams on Hashtag Killer, working with USA, and that interactive Emmy

SocialSamba's Aaron Williams on Hashtag Killer, working with USA, and that interactive Emmy | Digital Archeology | Scoop.it

Frank Rose: "For all the buzz this year about social TV, it's mainly been about connecting fans with fans—which is nice as far as it goes, but that's not terribly far. What if you could jump the fiction-reality barrier and connect fans with characters? Then it might start to get interesting" ...


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