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An explanation for the New York Times's de-blogging initiative - Washington Post (blog)

An explanation for the New York Times's de-blogging initiative - Washington Post (blog) | digital and traditional marketing | Scoop.it
An explanation for the New York Times's de-blogging initiative
Washington Post (blog)
Journalism circles have accorded a great deal of attention to the decision by the New York Times to fold a bunch of its blogs.
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Content creation in the age of the mobile internet | openDemocracy

Content creation in the age of the mobile internet | openDemocracy | digital and traditional marketing | Scoop.it
The tradeoff between the capacity to upload and the possibility to download goes to the heart of the battle between active creation and passive consumption. Today it is clear that the digital divide will be about whether access ...
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Why IT leaders need to learn marketing and public relations - ZDNet

Why IT leaders need to learn marketing and public relations - ZDNet | digital and traditional marketing | Scoop.it
Why IT leaders need to learn marketing and public relations ZDNet Engage in PR and marketing: Yes, internal IT departments need to effectively market and evangelize their services internally, especially since they are competing against the...
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Social Media Fail to Live Up to Early Marketing Hype - Wall Street Journal

Social Media Fail to Live Up to Early Marketing Hype - Wall Street Journal | digital and traditional marketing | Scoop.it
Wall Street Journal
Social Media Fail to Live Up to Early Marketing Hype
Wall Street Journal
Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel.
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A Bride-to-Be's Perspective on Retail Content Marketing

A Bride-to-Be's Perspective on Retail Content Marketing | digital and traditional marketing | Scoop.it
Retail stores need to have a content marketing strategy to create brand awareness and customer loyalty, especially among couples planning weddings.

Via Thomas Faltin
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Reimagining SEO to Reach a Targeted Audience

Reimagining SEO to Reach a Targeted Audience | digital and traditional marketing | Scoop.it
Old-school SEO strategies no longer work in today's content environment. We outline how we embraced a new approach to search for the Content Standard.

Via Thomas Faltin
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25 Stats That Will Make You a Better Social Media Content Creator ...

25 Stats That Will Make You a Better Social Media Content Creator ... | digital and traditional marketing | Scoop.it
With 97 percent of businesses using social media for marketing purposes, and 58% of marketers stating that original written content is the most important form of content, according to Social Media Examiner, it goes without ...
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Best Practices in Travel Marketing: Blogging

Best Practices in Travel Marketing: Blogging | digital and traditional marketing | Scoop.it
Focusing on social networks alone can be misguided if travel brands don't have the original content to begin with. That's why blogging matters!
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How to Create an Effective PR Survey - PR In Your Pajamas

How to Create an Effective PR Survey - PR In Your Pajamas | digital and traditional marketing | Scoop.it
Today we have a guest post about a topic we haven't talked about before: PR surveys. Do you do PR surveys? Let us know your thoughts in the comments after this post.
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Why Do People Use Social Media? - Social Media Today

Why Do People Use Social Media? - Social Media Today | digital and traditional marketing | Scoop.it
While most of us understand that being on social media for our small business is a worthwhile marketing endeavor we don't always necessarily consider why our audience is on social media in the first place, which is ironic ...
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