Digital and online journalism
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Curated by garassini
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Quality news shifts to a paid-for model. And that’s good thing. But…

Quality news shifts to a paid-for model. And that’s good thing. But… | Digital and online journalism | Scoop.it
"There are solid indications that more people are willing to pay for news. This is reason for prudent optimism when contemplating the future — but a clarification is required before going further…
garassini's insight:
Segnali di ripresa per le news a pagamento. In questo pezzo i dati del nyt - confortanti - in questa direzione. Ma gli editori dovrebbero imparare come trattare i clienti dalle piattaforme web come Amazon e Itunes.
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Facebook Only Cares About Facebook

Facebook Only Cares About Facebook | Digital and online journalism | Scoop.it
Whatever Mark Zuckerberg says about human community or his legacy, his company is acting in its own interests—and against the public good.
garassini's insight:
Perché il rapporto tra Facebook e gli editori è destinato a restare difficile. A Facebook non interessa darci le notizie che davvero c'interessano, ma soltanto quelle su cui più facilmente cliccheremo. Per spiegarlo Tristan Harris usa l'analogia fra l'aspirazione profonda di andare in palestra tutte le mattine e il desiderio immediato di mangiare le ciambelle che sua moglie gli porta a colazione ogni mattina. A Facebook interessa darci sempre più ciambelle. Con buona pace della nostra aspirazione (profonda e vera, ma difficile da mettere in atto) di andare in palestra.
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Facebook diventa una trappola: ecco come e perché cerca di intrattenerci

Facebook diventa una trappola: ecco come e perché cerca di intrattenerci | Digital and online journalism | Scoop.it
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Facebook, ecco come il social vuole mettere a nudo le nostre emozioni

Facebook, ecco come il social vuole mettere a nudo le nostre emozioni | Digital and online journalism | Scoop.it
Un trio di brevetti firmati da Menlo Park, rivela CB Insights, mostra i sistemi con cui la piattaforma ambisce a sfruttare i nostri sentimenti a fini
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Platforms and publishers: No sign of retreat

Platforms and publishers: No sign of retreat | Digital and online journalism | Scoop.it

Despite publishers’ disillusionment with low financial returns, there is no sign of them retreating from publishing material directly onto Facebook, Snapchat, Instagram and other distribution platforms. Anxiety and uncertainty abound around the future of journalism. The initial promises from social media platforms of revenue for publishers are yet to materialize. Even as traffic rises, monetization […]


garassini's insight:
Una ricerca della Columbia sull'uso delle piattaforme online da parte degli editori, Qualche anno fa, David Carr del New York Times (morto prematuramente) scriveva che Facebook per i giornali è come quel grosso cane che ti corre incontro al parco: non sai se vuole giocare o sbranarti. Ecco: questa ricerca dimostra che i giornali non hanno ancora capito le intenzioni di quel cane, cui nel frattempo si sono aggiunti vari cagnolini (Snapchat, Instagram, whatsapp....). Solo che in una situazione del genere attendere anche soltanto un minuto di troppo potrebbe essere fatale.
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The Showing Hand

Students are introduced to a handy way to remember how to incorporate more details into their writing.
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SEO is Still Important

SEO is Still Important | Digital and online journalism | Scoop.it
In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim, but is as important as ever.

Via janlgordon
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janlgordon's curator insight, December 2, 2016 1:22 AM

I selected this article from Curatti written by John Jantsch because he explains not only the importance of an SEO strategy, but also how it has changed.

 

SEO is not about tricking Google search, but delivering relevant and original content.

 

How to Understand New Search Engine Marketing Methods

 

Your business can achieve improved search engine rankings and subscribers with attractive content. I agree that understanding how methods are done today can help you get seen online.

 

Jantsch explains both the website elements and SEO editorial plan that affect search ranking.

 

Here's what caught my attention:

 

  • A website needs to be seen as a marketing tool. Not only does it need an SEO backbone, but also appeal to the customer journey or experience.

 

  • Effective content is more about being relevant that eloquent. It should answer your audience's biggest questions or concerns.

 

  • Use keyword research not only to optimize your content, but to also learn more about your customers. Find out what they are searching for and why.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EgiT306JHo5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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5 Great Tools for Content Curation

5 Great Tools for Content Curation | Digital and online journalism | Scoop.it
When it’s done well, content curation can form an integral part of your content marketing strategy.
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Facebook's Trending News Is A Total Mess

Facebook's Trending News Is A Total Mess | Digital and online journalism | Scoop.it
Facebook unceremoniously fired at least 15 editors from its trending news team on Friday, as Quartz first reported.
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Facebook news selection is in hands of editors not algorithms, documents show

Facebook news selection is in hands of editors not algorithms, documents show | Digital and online journalism | Scoop.it
Exclusive: Leaked internal guidelines show human intervention at almost every stage of its news operation, akin to a traditional media organization
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How to wow your readers with content curation

How to wow your readers with content curation | Digital and online journalism | Scoop.it
Content experts share their favorite content curation tips. Improve your content strategy and content marketing to increase budget effectiveness.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, April 28, 2016 4:10 PM

Heidi Cohen is a master curator herself and practicing what she preaches, she's compiled a great list of tips from expert curators which I was honored to join. 

 

While content curation is now widely embraced as a social media practice - as shown by our study I shared with Heidi for this article - there are still untapped opportunities for content marketers to use third-party content:

 

- to ideate new blog posts,

 

- to create curated blog posts,

 

- to create engaging, non-promotional email newsletters.

 

These are just a few examples but the point is: if you're just sharing other people's links, you're already doing the hard work but you're missing out on a bigger opportunity to build an audience as a curator. 

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Key 2016 Content Curation Trends: Are You Keeping Up? - Heidi Cohen

Key 2016 Content Curation Trends: Are You Keeping Up? - Heidi Cohen | Digital and online journalism | Scoop.it
Are you keeping up with the key 2016 content curation trends? Get the lowdown from 6 content curators. Includes charts.
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The Feed Is Dying

The Feed Is Dying | Digital and online journalism | Scoop.it
“If you’re not paying for it, you’re the product,” goes an old MetaFilter post. But we haven’t even remotely begun to see what we, as products, are capable of doing for the companies selling us, and to us.
garassini's insight:
Pezzo molto interessante su come sta cambiando il modo in cui le piattaforme ci presentano i contenuti giornalistici
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Content Curation Future Impact – Content Curation Official Guide –

What may surprise you in the years to come, is not so much the critically important role that content curation will play in many of our activities, but the impact it will have on many aspects of our…
garassini's insight:
Una rassegna - utile e documentata - dei principali campi di applicazione della content curation
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Come educare l’algoritmo di Facebook alle nostre esigenze informative

Come educare l’algoritmo di Facebook alle nostre esigenze informative | Digital and online journalism | Scoop.it
Alcuni consigli per personalizzare la nostra dieta informativa su Facebook.
garassini's insight:
Una guida documentata e aggiornata per utilizzare (almeno in parte) Facebook come fomte d'informazioni
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The Power of Visual Storytelling

NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visu…


Via Art Jones
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Art Jones's curator insight, October 22, 2017 3:54 PM

NewsCred & Getty Images team up to show us how amidst all the noise found online, visual storytelling cuts through the noise to enable our messages reach and engage our audience.

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I Social Network più utilizzati al mondo (Aprile 2017)

I Social Network più utilizzati al mondo (Aprile 2017) | Digital and online journalism | Scoop.it
SocialMediaLife.it, la classifica dei social media più utilizzati al mondo per utenti attivi mensili aggiornata ad Aprile 2017

Via SocialMediaLife.it
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SocialMediaLife.it's comment, July 18, 2017 5:55 AM
Grazie mille del rescoop
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Il blogger iraniano Derakhshan. «Vi spiego le bufale social nell'era della post-verità»

Il blogger iraniano Derakhshan. «Vi spiego le bufale social nell'era della post-verità» | Digital and online journalism | Scoop.it
Il blogger iraniano: «Se oggi proliferano le notizie false è anche perché in Rete vengono condivise sensazioni più che pensieri»
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5 Reasons Blogging is So Important to Marketing Your Business

5 Reasons Blogging is So Important to Marketing Your Business | Digital and online journalism | Scoop.it

Despite the emergence of new content formats and features, your blog remains central to effective content marketing.

 

It is typically the interactive hub of your website and delivers numerous benefits you can’t achieve through other tools.

 

Blogging is the most important aspect of content marketing when it comes to generating organic traffic.

 

Yes, there is a lot of work involved. However, your blog gives you a voice with your customers and offers you the opportunity to be seen as an expert in your particular industry.

 

The following is a look at several primary reasons a blog is still critical to lead generation through content marketing....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 14, 2017 1:55 AM

Five reasons blogging still matters.

donhornsby's curator insight, February 14, 2017 9:23 AM
ntegrating videos, graphics, white papers, case studies and other content formats into your marketing strategy is wise. However, the major benefits of a blog in lead generation prove it remains central to your content marketing strategy. 
 
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How the Brain Processes Different Types of Content [Infographic]

How the Brain Processes Different Types of Content [Infographic] | Digital and online journalism | Scoop.it
Our brains process some content formats differently than others. Learn how your audience responds to your content to tailor your strategy.
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The Wall Street Journal is changing up its paywall, offering guest passes and expanded link-sharing on social

The Wall Street Journal is changing up its paywall, offering guest passes and expanded link-sharing on social | Digital and online journalism | Scoop.it
"The destination has become a very hard place to protect."
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Journalists: Stop complaining about Facebook, and do something about it

Journalists: Stop complaining about Facebook, and do something about it | Digital and online journalism | Scoop.it
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What BuzzFeed's Dao Nguyen Knows About Data, Intuition, And The Future Of Media

What BuzzFeed's Dao Nguyen Knows About Data, Intuition, And The Future Of Media | Digital and online journalism | Scoop.it
To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data.
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15 servizi di content curation

15 servizi di content curation | Digital and online journalism | Scoop.it
Un interessante articolo su come fare content curation. Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers.
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