Digital and Online Communications
60 views | +0 today
Follow
Digital and Online Communications
Articles that explain or try and make sense of what works and what doesn't in the world of digital comms.
Curated by Mary S.
Your new post is loading...
Your new post is loading...
Scooped by Mary S.
Scoop.it!

Online Platforms for Social Change: A Paradigm Shift in Government | Social Media Today

Online Platforms for Social Change: A Paradigm Shift in Government | Social Media Today | Digital and Online Communications | Scoop.it
I don't think this has been widely noticed in government yet, but Australia achieved an interesting Gov 2.0 first this week on the back of the Myers disability scandal.
Mary S.'s insight:

Very interesting - and a wake up call for those working in Corporate Affairs. Controlled messaging on and off stage is even more important these days. 

more...
No comment yet.
Scooped by Mary S.
Scoop.it!

An interview with Don Tapscott - McKinsey Quarterly - Organization - Strategic Organization

An interview with Don Tapscott - McKinsey Quarterly - Organization - Strategic Organization | Digital and Online Communications | Scoop.it
The author and strategist describes why effective knowledge management within enterprises requires replacing e-mail with social media. A McKinsey Quarterly Organization article.
more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Building a Social Media Team: The Project Manager

Building a Social Media Team: The Project Manager | Digital and Online Communications | Scoop.it
As the use and expectations of social media grow in the enterprise, so does the amount of work that’s necessary to realize goals. 
more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Breakdown: Corporate Social Media Team | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Breakdown: Corporate Social Media Team | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Digital and Online Communications | Scoop.it

"

By definition, social business requires transformation within a company, resulting in leadership, program management, and a team to see this change through. In most cases, we see this team as a centralized resource that’s often cross-functional working closely with a number of corporate functions as well as business units ranging from product teams, geographies, the field, and departments. Without this team, the company will struggle to scale as different business units launch their own programs in a uncoordinated manner resulting in a fragmented customer experience, replication of duties, slow response in a coordinated manner, and a variety of tools, agencies, and vendors intersecting into the company."

more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Bagging the bloggers: Expedia's content strategy pays off | Travel Industry News & Conferences - EyeforTravel

Bagging the bloggers: Expedia's content strategy pays off | Travel Industry News & Conferences - EyeforTravel | Digital and Online Communications | Scoop.it
“Blogging is not just a fad. It is becoming another arm of a company’s strategy and so it is important that brands use metrics to measure it,” says Spencer Spellman, who pens the Traveling Philosopher blog and now works in partnership with Expedia,...
more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Digital’s Impact on Lodging and Leisure Brands

Digital’s Impact on Lodging and Leisure Brands | Digital and Online Communications | Scoop.it

"As the digital revolution gives more power to consumers, those companies that have or can build strong brands, and that are willing to experiment and take risks, marrying agility to patience, will find themselves well positioned. Of this small group, those that can find effective ways to engage with their core customers to involve them in their brands—online, on smartphones, and on tablets—will very likely come out on top."

more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Bowen Craggs & Co. - Best Practice » Commentary » Where frontiers are waiting to be crossed

The Bowen Craggs (web effectiveness experts) conference sparks conversation about the relatively unlocked potential of social media by corporates.

more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Does Your Business Understand Social Media Analytics?

Does Your Business Understand Social Media Analytics? | Digital and Online Communications | Scoop.it
There's a lot more to social media strategy than knowing how many Facebook fans you have.

 

Here are just some of the basics.

more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Why Instagram's New Tagging Feature is Important to Your Business

Click here to edit the title

Mary S.'s insight:

Important as ever to businesses is engaging with your customers through social media. Most seem to get it now, and avoid just pushing content.

 

An even more important and growing trend is finding ways to enable customer engagement with your brand online. 

 

What is this word "engagement"? Here, we are talking mass promotion...and for free.

 

It is as simple as allowing users to tag your brand in a photo, as instagram has just built in as a feature, which automatically promotes your brand to friends, family, and in the case of influencers, to the hundreds or thousands of people who follow them. 

 

Better hope it is a word of praise, and that you are there (i.e., have an online presence) to receive it.

more...
No comment yet.
Scooped by Mary S.
Scoop.it!

INSEAD Professors Quy Huy and Andrew Shipilov on social media platforms within organisations

Many companies are implemening internal social media technology within their organizations, and many are struggling, if not failing to do so successfully.

 

In this interview, INSEAD professors reveal the findings of their research - mainly that before internal social media platforms can deliver the "business" benefits we here so much about, the tools must first be used to build emotional capital. Only then will they be successful. 

more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Why We Use Social Media in Our Personal Lives — But Not for Work

Why We Use Social Media in Our Personal Lives —  But Not for Work | Digital and Online Communications | Scoop.it
"We've spent a fortune on collaborative technology, but no one is using it ... or if they are, it's for purely social, non-productive activities." Sound familiar? It's a lament I've heard many times from organizations over the past several years.
more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Should CEOs be on Twitter?

Should CEOs be on Twitter? | Digital and Online Communications | Scoop.it
CEOs are under pressure to appear accessible and authentic, but social media like Twitter, with its demands for quick, unscripted updates that can quickly go viral, poses legal and other risks for the executives and their firms.
more...
No comment yet.
Scooped by Mary S.
Scoop.it!

United Airlines 'Loses' 10-year-old Girl, Enters Social Media Hell - Slate Magazine (blog)

United Airlines 'Loses' 10-year-old Girl, Enters Social Media Hell - Slate Magazine (blog) | Digital and Online Communications | Scoop.it
Slate Magazine (blog)United Airlines 'Loses' 10-year-old Girl, Enters Social Media HellSlate Magazine (blog)After U.S.
more...
No comment yet.
Scooped by Mary S.
Scoop.it!

CEO Question For Social Media – What About Growth, Profit & The 4Ps?

CEO Question For Social Media – What About Growth, Profit & The 4Ps? | Digital and Online Communications | Scoop.it
Fundamental to business, is profit. Too often social media proposals lose track of this principle.
more...
No comment yet.
Scooped by Mary S.
Scoop.it!

From a Basic Web CMS to a Customer Engagement Platform

Web content management system (CMS) technology has evolved to the point where it has become relatively simple for users to create and deploy content for Web pages without technical knowledge. However, in addition to a number of “must haves” any Web CMS must offer, there is an emerging trend for Web CMS to also offer customer engagement functionality.
more...
No comment yet.
Scooped by Mary S.
Scoop.it!

The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology & Innovation | McKinsey & Company

The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology & Innovation | McKinsey & Company | Digital and Online Communications | Scoop.it

"To reap the full benefit of social technologies, organizations must transform their structures, processes, and cultures: they will need to become more open and nonhierarchical and to create a culture of trust. Ultimately, the power of social technologies hinges on the full and enthusiastic participation of employees who are not afraid to share their thoughts and trust that their contributions will be respected. Creating these conditions will be far more challenging than implementing the technologies themselves."

more...
No comment yet.
Scooped by Mary S.
Scoop.it!

Social Bookmarking - is it important to you?

Social Bookmarking - is it important to you? | Digital and Online Communications | Scoop.it

"One word of caution: be judicious with how many of these automated ways to promote your content you install <on your website>. When the World Wide Web was young someone invented banner ads. Too many can be quite confusing, distracting, and just plain ugly."

more...
No comment yet.