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Digital and mobile marketing stories
Digital and mobile marketing stories.
All about emarketing, social marketing, mobile marketing, social media marketing, digital marketing.
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Is Social Media Marketing Part of SEO?

Do you think Social Media Marketing is part of SEO or as an alternative to those who don't want to do SEO?
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3 reasons why LinkedIn is stronger than Facebook

3 reasons why LinkedIn is stronger than Facebook | Digital and mobile marketing stories | Scoop.it
source: Socialnomics Facebook may have over 910 million users, but it still has stealthy competitors such as LinkedI…… READ THE ARTICLE Related PostsLinkedIn earns 20x more $ per user t...
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What's the ROI on your mobile marketing? - ZDNet

What's the ROI on your mobile marketing? - ZDNet | Digital and mobile marketing stories | Scoop.it
What's the ROI on your mobile marketing?
ZDNet
One big gripe small businesses have with the dozens of mobile marketing tools now at their disposal is their inability to tell, quickly, which campaigns are working and which are not.
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Consumers Still Suspicious About Social Media Marketing

Consumers Still Suspicious About Social Media Marketing | Digital and mobile marketing stories | Scoop.it
A new study on digital marketing by Forrester surveyed more than 58,000 online consumers on how brands can better sell themselves and create content that flies in the digital age. One interesting t...
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Social Media Examiner: Social media marketing how to, research, case studies, news and more!

Social Media Examiner: Social media marketing how to, research, case studies, news and more! | Digital and mobile marketing stories | Scoop.it
Social Media Examiner helps businesses master social media marketing to find leads, increase sales and improve branding using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube (From http://t.co/eX5SWKxkmx:...
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5 Frightening Facts from Forrester and the Good News for Digital Marketers | Business 2 Community

5 Frightening Facts from Forrester and the Good News for Digital Marketers | Business 2 Community | Digital and mobile marketing stories | Scoop.it
Yesterday Forrester Research released its latest report on digital marketing after taking a survey from consumers in both North America and Europe.
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5 Ways to Get Links Through Content Marketing - Search Engine Journal

5 Ways to Get Links Through Content Marketing - Search Engine Journal | Digital and mobile marketing stories | Scoop.it
Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your online marketing strategy in 2013 (RT @Matbios: 5 Ways to Get Links Through Content Marketing http://t.co/I2CMRW0Z6q...
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The Emergence of Influencer Marketplaces—Part II The Brands | Social Marketing content from Chief Marketer

The Emergence of Influencer Marketplaces—Part II The Brands | Social Marketing content from Chief Marketer | Digital and mobile marketing stories | Scoop.it

Marketers are experiencing the collision of several extremely disruptive trends, making their jobs harder than ever.

 

First, research shows that banner advertising simply does not work; some 8% of Internet users account for 85% of all clicks, according to Comscore. Yet digital advertising represents almost 22% of most brands total ad spend. As a result, budgets are shifting to social media, and brands are looking for intelligent, proven and measurable strategies to improve engagement and influence. Brands and agencies looking to partner with key influencers represent the “demand” side of this rapidly emerging influencer marketing marketplace.

 

The second trend involves the rising importance of content marketing. It’s not enough for brands to just advertise their message and expect consumers to believe it and repeat it. Consumers want compelling, relevant content, developed internally or through a community of key influencers. While they appreciate product information from brands, what influences their purchase decisions the most is opinions from people just like them. New moms want to know what products other new moms prefer and marathon runners want product feedback from people familiar with their pain. Socially savvy influencers represent something a brand cannot—the perspective of another consumer.

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45 brilliant WordPress tutorials for designers

45 brilliant WordPress tutorials for designers | Digital and mobile marketing stories | Scoop.it

Fancy starting your own blog but don't know where to begin? Want to add something new to your existing WordPress site? Then check out these 45 awesome WordPress tutorials...

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SamSinton's curator insight, April 11, 2013 8:37 PM

A great post for those looking to get started with Wordpress.Kudos!

Kate Williams's curator insight, September 30, 2013 3:32 AM

I'm always looking for WordPress tutorials for my Social Biz clients and for my team.

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How to Integrate Inbound Marketing Tactics Into Your PR Strategy

How to Integrate Inbound Marketing Tactics Into Your PR Strategy | Digital and mobile marketing stories | Scoop.it
Learn how to use inbound marketing tactics to boost the results of your public relations efforts and maximize your clients' visibility. (Great article on how #PR pros should and can evolve. We're all for the PR-Marketing-Social Media triumvirate.
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Digital revenues to grow 15% in 2013 - Brand Republic News

Digital revenues to grow 15% in 2013 - Brand Republic News | Digital and mobile marketing stories | Scoop.it
Online publishers predict digital revenue will grow by 15% year on year in 2013, according to the annual census from the Association of Online Publishers (AOP).
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Analyzing the ROI of Social Media Marketing | Social Media Today

Analyzing the ROI of Social Media Marketing | Social Media Today | Digital and mobile marketing stories | Scoop.it
People responsible for marketing budgets want to know if there is any ROI value in social media. A new study takes a look at ROI statistics in the USA. Here are the most interesting discoveries.
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8 Mobile Marketing Trends for 2013

8 Mobile Marketing Trends for 2013 | Digital and mobile marketing stories | Scoop.it
In my review of the year in mobile yesterday, I mentioned that many iCrossing clients have told us mobile is their foremost most concern for 2013. Mobile marketing budgets are increasing.
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Using Social Media to Find Customers - Green Hosting | Website Hosting | Green Web Hosting

Using Social Media to Find Customers - Green Hosting | Website Hosting | Green Web Hosting | Digital and mobile marketing stories | Scoop.it
Before you jump onto the social media bandwagon it is important to develop a solid strategy - website hosting (Social media can be a huge payoff for business owners http://t.co/AXdpbthzg9 #business...
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4-Steps to Measuring Social Media ROI | Digital Brand Marketing

4-Steps to Measuring Social Media ROI | Digital Brand Marketing | Digital and mobile marketing stories | Scoop.it
1. Getting a baseline average daily new “likes” for your page. For this first step, you simply need to track how many new users your page generates organically.
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6 Cs of Successful Social Marketing

Do you use Facebook to promote your brand or business? Learn the Six C's of Successful Social Marketing to ensure you are getting the MOST from your efforts. Contact matt@hellosocialmarketing.com for Social Consulting or Prezi design.
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Forrester: eCommerce to Hit $370 Billion in US by 2017 - Mobile Marketing Watch

Forrester: eCommerce to Hit $370 Billion in US by 2017 - Mobile Marketing Watch | Digital and mobile marketing stories | Scoop.it
Mobile Marketing Watch
Forrester: eCommerce to Hit $370 Billion in US by 2017
Mobile Marketing Watch
Forrester's new “U.S.
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Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds | TechCrunch

Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds | TechCrunch | Digital and mobile marketing stories | Scoop.it

Basic message? Cut the crap, Marketing. Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age....


Via Jeff Domansky
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