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The Evolution of SERPs and User Behaviors

The Evolution of SERPs and User Behaviors | Digital Agora | Scoop.it
User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP?
Mark Bowthorpe's insight:

Make sure your SEO and PPC strategies are working in unison to combat rapidly evolving user search behaviour.

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101 Landing Page Optimization Tips

101 Landing Page Optimization Tips | Digital Agora | Scoop.it
101 Landing Page Optimization Tips is an opinionated 27-page guide to improving the conversion rate and ROI of your marketing campaign landing pages.
Mark Bowthorpe's insight:

There's not much you can say about landing pages that isn't in this guide from Unbounce. Divided into 14 chapters making it easily digestible.

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Measures of digital marketing ROI are meaningless unless ads are viewable

Measures of digital marketing ROI are meaningless unless ads are viewable | Digital Agora | Scoop.it
If you have the sneaking suspicion that your digital ad spend isn’t working hard enough, it turns out you’re probably right.
Mark Bowthorpe's insight:

'More than half of online ads are never seen by consumers'. Considerations for getting the most from your display ad budget.

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The Biggest Mistake PPC Advertisers Make

The Biggest Mistake PPC Advertisers Make | Digital Agora | Scoop.it
Even in 2014, PPC advertisers often make the huge mistake of neglecting to focus on conversions.
Mark Bowthorpe's insight:

Set Pay Per Click campaign goals and test your conversion tracking before launching. A good agency will insist on this! 

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5 Essential Elements for Mobile SEO Success in 2014

5 Essential Elements for Mobile SEO Success in 2014 | Digital Agora | Scoop.it
Adopting a successful mobile SEO strategy as part of your overall SEO strategy will undoubtedly give your organization a competitive advantage in 2014. Here are five essential elements to ensure your mobile SEO investments pay off.
Mark Bowthorpe's insight:

Mobile and desktop #SEO are best treated as elements of the same whole. The best #SEO strategy for 2014 will allow consumers to find your products or services easily and provide a great user-experience, regardless of device.

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6 Key Elements of an Effective Content Marketing Strategy

6 Key Elements of an Effective Content Marketing Strategy | Digital Agora | Scoop.it
You need a strategic framework for conceptualizing, designing, and scaling your content efforts. Use these 6 key elements to build your content strategy.
Mark Bowthorpe's insight:

Define your audience, get to know them in-depth and be clear about what action you want them to take.

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