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Online advertising enjoys highest share of UK adspend | IAB UK

Online advertising enjoys highest share of UK adspend | IAB UK | digital advertising statistics | Scoop.it
Online advertising now enjoys a 28 per cent share of the UK's adspend, with the sector showing an absolute increase of 16.8 per cent in 2011 (or a like for like increase of 14.4 per cent), according to new figures from the IAB and Warc.
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Marketers Seek New Models to Grow Media and Entertainment

Marketers Seek New Models to Grow Media and Entertainment | digital advertising statistics | Scoop.it
The outlook is brighter for 2013, when growth will reach 17.7%...
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AOP Digital Landscape Report Vol. 42 | Research & Information | AOP

Read the 8 headlines for July or download the member-only full report.
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Global Internet Ad Spend Sees Double-Digit Growth, Outpaces Other Media | Nielsen Wire

Global Internet Ad Spend Sees Double-Digit Growth, Outpaces Other Media | Nielsen Wire | digital advertising statistics | Scoop.it
With consumer confidence up and brands looking to reconnect, spending on advertising is on the rise—around the globe and across media types.
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