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Digital Advertising Reale
paid search, ppc
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Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns

Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns | Digital Advertising Reale | Scoop.it
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad.
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Brands Buy Real-Time Mobile Ads Based on the Weather

Brands Buy Real-Time Mobile Ads Based on the Weather | Digital Advertising Reale | Scoop.it

Brings new meaning to "Cloudy with a Chance of Meatballs." Seasonal marketing just makes sense. 

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Social Media vs Search Engines for Blog Traffic: Who Wins in Content Marketing?

Social Media vs Search Engines for Blog Traffic: Who Wins in Content Marketing? | Digital Advertising Reale | Scoop.it
Blog post at New Media Expo Blog : I have posted previously about an ongoing MBA class on content marketing called Marketing with Social Media that I am teaching at a univers[..]
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