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The History of Hashtags [Infographic]

The History of Hashtags [Infographic] | Digital Advertising Info | Scoop.it
Take a look at the hashtag's journey from its conception in August 2007 to the end of 2013.
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3 Reasons Why Your Sales Team Isn't Generating More Leads (And How to Fix It) | salesandmarketing.com

3 Reasons Why Your Sales Team Isn't Generating More Leads (And How to Fix It) | salesandmarketing.com | Digital Advertising Info | Scoop.it
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The Newest Email Design Trends of 2017 – Really Good Emails

The Newest Email Design Trends of 2017 – Really Good Emails | Digital Advertising Info | Scoop.it
Thousands of emails have hit our inboxes this year. We analyzed them to find the patterns that are shaping 2017 and compare them to 2016 trends. Here are the ten we found most interesting.
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How to Use Emotional Images for High-Converting Landing Pages Every Time | WordStream

The human brain processes emotion hundreds of times faster than text. Here's how to choose powerful, emotional images for your landing pages to drive more conversions.
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Best Time to Send Email Backed By 10 Data-Driven Studies

Best Time to Send Email Backed By 10 Data-Driven Studies | Digital Advertising Info | Scoop.it
Unsure what the best time to send email marketing newsletters might be? Dig into findings from 10 studies and improve your email open rates right now.
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Study Shows That 75% of Global Internet Access Will Be From Mobile This Year

Study Shows That 75% of Global Internet Access Will Be From Mobile This Year | Digital Advertising Info | Scoop.it
With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be the world's most most plugged-in country.
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How to Write Captivating Email Subject Lines

How to Write Captivating Email Subject Lines | Digital Advertising Info | Scoop.it
In this Q&A post, Copy Hackers founder Joanna Wiebe discusses the most effective ways for writing email subject lines that generate curiosity and opens.
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YouTube now bigger than TV among advertisers' target audience

YouTube now bigger than TV among advertisers' target audience | Digital Advertising Info | Scoop.it
YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company's annual pitch to advertisers.
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Digital video to become "as important as TV," creative best practices emerging

Digital video to become "as important as TV," creative best practices emerging | Digital Advertising Info | Scoop.it
IAB survey finds agencies and marketers will spend more than $10 billion on digital video this year; Yahoo report documents what's working.
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Email Enables Cross-Channel 1-to-1 Engagement|Signal

Email Enables Cross-Channel 1-to-1 Engagement|Signal | Digital Advertising Info | Scoop.it
Learn how email addresses can be used to enable cross-channel one-to-one engagement through people-based marketing.
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Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking | Digital Advertising Info | Scoop.it
Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.
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6 Must Use AdWords Extensions for Local Businesses |

6 Must Use AdWords Extensions for Local Businesses | | Digital Advertising Info | Scoop.it
Ad extensions are one of the most underutilized Google AdWords features. For some, it's an extremely useful tool to drive more traffic to your website, but for
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Bringing native ads and mobile video interstitials to DoubleClick Ad Exchange

Bringing native ads and mobile video interstitials to DoubleClick Ad Exchange | Digital Advertising Info | Scoop.it
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Google’s Customer Match: How to Use First-Party Data for Best-in-Class Performance

Google’s Customer Match: How to Use First-Party Data for Best-in-Class Performance | Digital Advertising Info | Scoop.it
Marketing Insights, powered by Marin Software, is the online marketer’s source for industry news, trends and best practices.
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Publishers need a new definition of UX: From 'user experience' to 'user expectation'

Publishers need a new definition of UX: From 'user experience' to 'user expectation' | Digital Advertising Info | Scoop.it
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld.
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The 25 Most Expensive Keywords in AdWords – 2017 Edition!

What are the most expensive keywords in Google AdWords? We analyzed thousands of keywords to find the 25 costliest keywords in advertising, from bail bonds to hair transplant.
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How Coca-Cola’s Quest to Measure Engagement Led to a New Metric

How Coca-Cola’s Quest to Measure Engagement Led to a New Metric | Digital Advertising Info | Scoop.it
We launched Coca-Cola Journey on Nov. 12, 2012, as a meaningful way to connect with our consumers and fans. Brand journalism was still in its infancy at that time. We wanted to make a bold statement by turning our corporate website into a digital magazine, so we did just that. My challenge was to make …
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Best Practices For Designing Emails That Look Awesome and Deliver Incredible Results - LBRB | Advertising & Marketing Agency in Dallas

Best Practices For Designing Emails That Look Awesome and Deliver Incredible Results - LBRB | Advertising & Marketing Agency in Dallas | Digital Advertising Info | Scoop.it
First impressions matter in speed dating, American Idol, high school - and especially when it comes to your marketing emails! That makes email design very..
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Mobile Ads Need an Update. Programmatic Native Could Be the Answer.

Mobile Ads Need an Update. Programmatic Native Could Be the Answer. | Digital Advertising Info | Scoop.it
Programmatic native ads allow advertisers to build beautiful, more effective ads that fit the form and function of the surrounding content, at scale.
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Consumer Digital Marketing Trends for 2016 | Signal

Consumer Digital Marketing Trends for 2016 | Signal | Digital Advertising Info | Scoop.it
The digital media landscape is changing and consumers are leading the way. Learn about five trends that will make an impact on digital media this year.
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STREET FIGHT

STREET FIGHT | Digital Advertising Info | Scoop.it
According to the funnel metaphor, customers travel in stages from awareness to purchase, the funnel getting narrower at each stage as some customers drop off
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In Video Advertising, Is Longer Stronger?

In Video Advertising, Is Longer Stronger? | Digital Advertising Info | Scoop.it
The latest from Unskippable Labs: an experiment in video advertising. How the length of video ads impacts brand recall, favorability, and VTR.
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Google is removing all Right Hand Side Ads on SERPs worldwide | Search Engine Watch

Google is removing all Right Hand Side Ads on SERPs worldwide | Search Engine Watch | Digital Advertising Info | Scoop.it
As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search results pages.
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Who’s buying homes? Millenials emerge as the next driving force of U.S. home market

Who’s buying homes? Millenials emerge as the next driving force of U.S. home market | Digital Advertising Info | Scoop.it
“Millennials are the biggest age group buying homes today. We are on the leading edge of that wave. We have a lot more to come.” Jonathan Smoke, chief economist, Realtor.com…
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Programmatic Advertising & How It Can Drive Your PPC Forward

Programmatic Advertising & How It Can Drive Your PPC Forward | Digital Advertising Info | Scoop.it
Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns.
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Facebook launches new marketing tools for local businesses

Facebook launches new marketing tools for local businesses | Digital Advertising Info | Scoop.it
If your business is looking to extend its reach and drive more engagement on Facebook, be aware of these new opportunities.
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