Digital Advertising for Financial Marketers
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Digital Advertising for Financial Marketers
Digital marketing developments relevant for marketers of financial services
Curated by Jim Steinberg
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Majority of US Mobile Consumers Use Devices to Comparison Shop - eMarketer

Mobile devices are great tools for shoppers looking to get pricing information on products. But research shows that only a small percentage are actually making purchases on them with any frequency.
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Luxury Daily's Luxury Marketing Outlook 2013 - Luxury Daily ...

Luxury Daily's Luxury Marketing Outlook 2013 - Luxury Daily ... | Digital Advertising for Financial Marketers | Scoop.it
Digital sales of products and services will jump, aided by targeted email and search marketing, as well as wise online display banner ad buys. Indeed, online and mobile retail will enable luxury marketers and retailers to cross ...
Jim Steinberg's insight:

Luxury goods and services benefit from visuals and emotional connections created in display advertising... 

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Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads

Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads | Digital Advertising for Financial Marketers | Scoop.it
Mobile messages outperform online but prices lag (Brand Advertisers Coming to Mobile Despite Ineffective Rich Media Ads http://t.co/xce9O7Gg via @adweek #brand #mobile #marketing)...
Jim Steinberg's insight:

Per MoPub, 30% of mobile ads are from brand marketers...

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IXI Services Launches AudienceIntel, Providing Online Advertisers With Real-time Insights Into Audie - DailyFinance

IXI Services Launches AudienceIntel, Providing Online Advertisers With Real-time Insights Into Audie - DailyFinance | Digital Advertising for Financial Marketers | Scoop.it
IXI Services Launches AudienceIntel, Providing Online Advertisers With Real-time Insights Into Audience Financial Metrics
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