Digital Advertising
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Add Sex Appeal to Your LinkedIn Advertising | cleverly engaged

Add Sex Appeal to Your LinkedIn Advertising | cleverly engaged | Digital Advertising | Scoop.it
The Elusive Click-Through-Rate LinkedIn as an advertising platform has always been ridiculed for its low click-through-rates, yet its value for reaching an extremely targeted segment cannot be ignored.
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Advisors Advertising the Social Way: Facebook, Twitter & LinkedIn Ads

Advisors Advertising the Social Way: Facebook, Twitter & LinkedIn Ads | Digital Advertising | Scoop.it
Many advisors are hearing buzz about the benefits of paid social media ads and are asking themselves whether or not they are worth the time and money it takes to start a campaign. The short answer: YES!
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Google AdWords Introduces Estimated Total Conversions - The Content Standard

Google AdWords Introduces Estimated Total Conversions - The Content Standard | Digital Advertising | Scoop.it
Google AdWords Introduces Estimated Total Conversions The Content Standard The latest update to the popular Google AdWords search engine marketing platform is aimed at improving and connecting the overall user path to conversion, from the initial...
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How to Audit Google AdWords Campaigns - LunaMetrics

How to Audit Google AdWords Campaigns - LunaMetrics | Digital Advertising | Scoop.it
Read this step-by-step list of settings to double check before launching a new campaign. Includes geo-targeting, networks, ad serving and more.
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