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Can an Algae-Powered Lamp Quench Our Thirst For Energy?

Can an Algae-Powered Lamp Quench Our Thirst For Energy? | Digital | Scoop.it

A French chemist is developing street lights that can absorb carbon dioxide 200 times more efficiently than trees
Ken Knitter's insight:

Finding an implementing sustainable energy sources is critical towards combating climate change. Algae-powered lamp put a check in the box for reducing dependence on fossil fuels. They also repair the damage we have done with CO2 emissions. A single algae-powered lamp can absorb as much C02 in a year as an average tree does in its lifetime. Now that is a sustainable energy solution! Besides, parking lots lit with this these lights would make awesome sets for sci-fi movies. 

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Marketers Need 'Identity Graphs,' but Are They as Accurate as Advertised?

Marketers Need 'Identity Graphs,' but Are They as Accurate as Advertised? | Digital | Scoop.it
More marketers are starting to pay attention to identity graphs, which can tell them which connected devices a consumer is using.
Ken Knitter's insight:
Omni-channel experience and personalization demands have placed a premium on being able to identify customers across devices and channels. Depending on the techniques and technologies employed those identify graphs exist on a continuum from probabilistic to deterministic. 

However, even the best deterministic models are prone to misattribution. For example, a family member using your device or social account. The next step in identity graph continuum will be an authoritative identity graph. For this to emerge, marketers and technologists will need to involve the consumer in the process.  

This obviously brings up questions of privacy versus value provided. Can brands  create experiences with enough value that consumers will be willing to authoritatively share their identity with the brand or network?
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Can an Algae-Powered Lamp Quench Our Thirst For Energy?

Can an Algae-Powered Lamp Quench Our Thirst For Energy? | Digital | Scoop.it

A French chemist is developing street lights that can absorb carbon dioxide 200 times more efficiently than trees
Ken Knitter's insight:

Finding an implementing sustainable energy sources is critical towards combating climate change. Algae-powered lamp put a check in the box for reducing dependence on fossil fuels. They also repair the damage we have done with CO2 emissions. A single algae-powered lamp can absorb as much C02 in a year as an average tree does in its lifetime. Now that is a sustainable energy solution! Besides, parking lots lit with this these lights would make awesome sets for sci-fi movies. 

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Is Target The Next Digital Media Giant?

Is Target The Next Digital Media Giant? | Digital | Scoop.it
Target expands its guest access platform beyond the vendors on its shelves to national advertisers in industries such as auto
Ken Knitter's insight:
When we think of media Giants, we tend to think of the traditional media empires and then often the newer social network giants. Brands such as Target, Amazon, and Walmart often do not come to mind. However, these companies have built large platforms with access to large numbers of people with hoards of data on their buying habits. From a behavioral marketing perspective, these platforms are just as or even stronger than the traditional media giants.

My prediction is we will see more and more brands that have built platforms begin to leverage them by providing access to outside parties.I also believe we will see new platforms emerge from companies that have not played in the traditional media landscape. For instance, large scale real estate lessors (think shopping malls) will begin to build digital services agencies and platforms that will provide services to their tenants. 

Why? Because these companies have a symbiotic relationship. The success of the tenants or suppliers means the success of the platform owner.


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More than digital plus traditional: A truly omnichannel customer experience | McKinsey & Company

More than digital plus traditional: A truly omnichannel customer experience | McKinsey & Company | Digital | Scoop.it
Adding digital channels requires major efforts, yet payoffs can disappoint. Integrating digital and traditional channels into a truly omnichannel offering is even harder--but multiplies the rewards.
Ken Knitter's insight:

To become truly omnichannel companies need to break down internal barriers. Remember, Omnichannel is not the same thing as multichannel. Multichannel strategies often incentivize channels to not consider or assist other channels in the organization. Or worse, they directly compete. In these environments, "competition becomes even more brutal internally than with the outside world".

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