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Shawn Parr: Building an Authentic Brand People Believe In

Shawn Parr: Building an Authentic Brand People Believe In | Advertising, Literature, Music and Fashion | Scoop.it

Building a brand that stands for something is challenging; it takes time and most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their story. Zippo is one such company that has been able to achieve that success.

 

When most people hear the word Zippo they have immediate brand recognition. Its name and brand persona hold a reputation of tradition and durability that companies and industry leaders can learn from.

 


Via Brian Yanish - MarketingHits.com
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Top 10 great Italian women in literature

Top 10 great Italian women in literature | Advertising, Literature, Music and Fashion | Scoop.it

We’ve looked at Italian women that have left their mark in history, and ones that have made outstanding discoveries in the world of science, but what about the arts? Today we uncover 10 great Italian literary females.[...]


Via Mariano Pallottini
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Mariano Pallottini's curator insight, March 5, 2014 3:22 PM

Christine de Pizan (1364-1431) 

Tullia d‘Aragona (c. 1510-1556) 

Gaspara Stampa (1523-1544)

Grazia Deledda (1871-1936)

Elsa Morante (1912-1985)

Natalia Ginzburg (1914-1991)

Oriana Fallaci (1929 –2006)

Alda Merini (1931-2009) 

Dacia Maraini (1936) 

Elena Ferrante ?

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15 Of The Best Social Bookmarking Tools For Educators

15 Of The Best Social Bookmarking Tools For Educators | Advertising, Literature, Music and Fashion | Scoop.it
Social bookmarking tools make the process of finding, organizing and sharing online resources much easier, and can also be put to use in a variety of ways within the classroom.
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Wicked Energy Drink Video Commercial, Wicked Energy Drink Video Commercials, Wicked Energy Drink Viral Video, Wicked Energy Drink Viral Videos | ADMAREEQ - Quality Marketing and Advertising Campaig...

Wicked Energy Drink Video Commercial, Wicked Energy Drink Video Commercials, Wicked Energy Drink Viral Video, Wicked Energy Drink Viral Videos | ADMAREEQ - Quality Marketing and Advertising Campaig... | Advertising, Literature, Music and Fashion | Scoop.it
Wicked Energy Drink brings tattoos to life with a pole dancing geisha in their new ad...

Via Aslan Patov
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