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P&G's Marc Pritchard: 'The era of digital marketing is over' | News | Marketing Week

P&G’s top marketer says digital marketing ‘is just brand building’ and that his company takes a ‘digital back’ approach.
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Like concept of digital back
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Pharma-hosted tweet chats at professional congresses: Boehringer's #COPDchat at #ERS2013

Pharma-hosted tweet chats at professional congresses: Boehringer's #COPDchat at #ERS2013 | DIGIT | Scoop.it
Following on from the #ChatAFib Boehringer organised at this year's ESC, the company has today announced that it will hold #COPDchat at ERS 2013. It's great that Boehringer are committing to runnin...
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New Treato Pharma Release Brings Real-time "Patient Voice" Intelligence into ... - DigitalJournal.com

New Treato Pharma Release Brings Real-time "Patient Voice" Intelligence into ...
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Need to find out more about Treato
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The Customer Journey to Online Purchase – Think Insights – Google

The Customer Journey to Online Purchase – Think Insights – Google | DIGIT | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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IBM's Reinvention Should Inspire Flat Pharma Businesses

IBM's Reinvention Should Inspire Flat Pharma Businesses | DIGIT | Scoop.it
Video (Photo credit: Wikipedia) Update: Since the original publication, major developments have happened enabling the scenarios outlined in this article. Those updates have been highlighted below.
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Does the Future of Pharma Sales and Marketing Stand in the Customer’s Shoes? | ZS Associates

Does the Future of Pharma Sales and Marketing Stand in the Customer’s Shoes? | ZS Associates | DIGIT | Scoop.it
With the market in constant flux, pharma companies need to see the world from a
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I love how well he frames the need for pharma to shift 

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