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Grâce au « sandwich néerlandais », Google a transféré 16 milliards d’euros aux Bermudes en 2016

Grâce au « sandwich néerlandais », Google a transféré 16 milliards d’euros aux Bermudes en 2016 | DigiQuake | Scoop.it
Selon la Commission européenne, le taux d’imposition effectif sur le bénéfice réalisé par les colosses du numérique dans l’UE est en moyenne de 9 %, contre plus de 20 % pour les entreprises traditionnelles.
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WhatsApp asked to stop sharing data with Facebook

WhatsApp asked to stop sharing data with Facebook | DigiQuake | Scoop.it
The Chair of the National Data Protection Commission (CNIL) had asked WhatsApp to provide a sample of the French users' data transferred to Facebook.
Pierre Couéc's insight:
CNIL vs WhatsApp sharing data with FB: ... "at least you tried"
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Facebook’s Zuckerberg is working on a way to connect you to people you "should" know

Facebook’s Zuckerberg is working on a way to connect you to people you "should" know | DigiQuake | Scoop.it
Relationships are important to how you make decisions, the famous CEO has learned in his not-running-for-president journey
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Instagram launches selfie filters, copying the last big Snapchat feature

Instagram launches selfie filters, copying the last big Snapchat feature | DigiQuake | Scoop.it
Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat's beloved augmented reality selfie filters. The eight initial "face..
Pierre Couéc's insight:
Maybe you should have taken dat billion geez Evan... 
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German cyber crime reportedly rose 80% in 2016

German cyber crime reportedly rose 80% in 2016 | DigiQuake | Scoop.it
The German government registered 82,649 cases of computer fraud, espionage and other cyber crimes in 2016, an increase of just over 80 percent from 2015, a German newspaper reported on Sunday.
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113 enterprise AI companies you should know

113 enterprise AI companies you should know | DigiQuake | Scoop.it
Enterprise companies comprise a $3.4 trillion market worldwide of which an increasingly larger share is being allocated to artificial intelligence technologies.
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Amazon devient un géant de la pub grâce aux data de ses clients

Amazon devient un géant de la pub grâce aux data de ses clients | DigiQuake | Scoop.it
L'e-commerçant permet aux agences et annonceurs d'utiliser sa donnée transactionnelle au sein de son propre inventaire mais aussi d'autres ad-exchanges.
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L'arme programmatique de Facebook pour devancer Google

L'arme programmatique de Facebook pour devancer Google | DigiQuake | Scoop.it
La lutte entre les deux géants du Web ne se tasse pas. Dernière bataille en date, celle de la programmatique et de la monétisation des inventaires.
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Deezer launches partnership with Manchester United as its official music partner

Deezer launches partnership with Manchester United as its official music partner | DigiQuake | Scoop.it
Manchester United has teamed up with music streaming service Deezer in a partnership that will see current and former players of the club take part in a digital campaign.
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Comment Google s'empare du marché français de la pub

Comment Google s'empare du marché français de la pub | DigiQuake | Scoop.it
Le géant américain profite de sa force de frappe et des faiblesses des agences pour séduire les plus gros annonceurs.
Pierre Couéc's insight:
Bon ils sons-estiment un peu notre SSP ;) mais dans l'idée ils n'ont pas tord! 
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Zenly raises $22.5 million from Benchmark for its location-sharing app

Zenly raises $22.5 million from Benchmark for its location-sharing app | DigiQuake | Scoop.it
French startup Zenly has raised $22.5 million over the summer from Benchmark and a few other investors. Business Insider first reported the round and..
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Sémiologie, Sémiotique, Sémantique : remarques sur l’emploi de ces termes par Émile Benveniste

Sémiologie, Sémiotique, Sémantique : remarques sur l’emploi de ces termes par Émile Benveniste | DigiQuake | Scoop.it
We shall try here to distinguish the use of the three terms (sémiologie, sémiotique, sémantique) dealing with this field in the author’s writings. We shall point out how the means for dealing with signification in linguistics, which first seemed quite obvious to him, changed soon into a theoretical problem. What the analysed terms above were supposed to be able to solve, remains still an open question in Semantics, when defined from a linguistic point of view.
Pierre Couéc's insight:
Sémis

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How does blockchain really work? I built an app to show you.

To see your current blockchain, enter blockchain or bc into the command prompt. You should see a block like the image below. Every blockchain will start with the� Genesis Block. As you will see…
Pierre Couéc's insight:
How does blockchain really work?
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Storj - Decentralized Cloud Storage

Storj - Decentralized Cloud Storage | DigiQuake | Scoop.it
Distributed, encrypted, and blazing fast object storage, where only you have access to your data.
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Classement d'entreprises : les plus riches, les plus profitables

Classement d'entreprises : les plus riches, les plus profitables | DigiQuake | Scoop.it
Chiffres d'affaires, profits, capitalisations boursières : découvrez le classement des entreprises les plus riches du monde.
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Google’s latest platform play is artificial intelligence, and it’s already winning

Google’s latest platform play is artificial intelligence, and it’s already winning | DigiQuake | Scoop.it
Google has always used its annual I/O conference to connect to developers in its sprawling empire. It announces new tools and initiatives, sprinkles in a little hype, and then tells thos
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Blackpills : comment regarder gratuitement des séries sur son smartphone ? - FrAndroid

Blackpills : comment regarder gratuitement des séries sur son smartphone ? - FrAndroid | DigiQuake | Scoop.it
Le projet Blackpills trouve son origine dans le huitième arrondissement de Paris et réunit à la fois développeurs, producteurs et professionnels du marketi
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Google adds TV inventory to DoubleClick Bid Manager so advertisers can measure video campaigns across linear and digital

Google adds TV inventory to DoubleClick Bid Manager so advertisers can measure video campaigns across linear and digital | DigiQuake | Scoop.it
With viewing habits shifting from the living room environment to multiple online platforms spread throughout the house and elsewhere, broadcasters and advertisers face a unique set of challenges in their efforts to capture consumers’ attention across screens. In recognition of this hurdle, Google is now adding traditional TV inventory to its DoubleClick Bid Manager platform in the U.S.
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The Guardian sues Rubicon Project over buyer fees

The Guardian sues Rubicon Project over buyer fees | DigiQuake | Scoop.it

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
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Adobe, Oracle et Salesforce s'attaquent à Google sur le martech

Adobe, Oracle et Salesforce s'attaquent à Google sur le martech | DigiQuake | Scoop.it
A force d'acquisitions de technos marketing, les trois géants du SaaS s'érigent en concurrents de Google, qui conserve l'ambition de verrouiller le marché, comme il l'a fait avec l'adtech.
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11 tendances tech qui vont marquer 2017

11 tendances tech qui vont marquer 2017 | DigiQuake | Scoop.it
Personne ne peut tout à fait prédire l'avenir, mais on peut tout de même émettre quelques hypothèses probables.

L'agence de conseil en design et stratégie frog a publié ses prévisions 2017 sur les technologies qui vont marquer l'année qui arrive. L'an dernier, fr
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Trump's tech summit to focus on jobs; Cook, Musk, Sandberg to go

Trump's tech summit to focus on jobs; Cook, Musk, Sandberg to go | DigiQuake | Scoop.it
The A-list of tech execs look to build bridges between incoming administration and Silicon Valley.
Pierre Couéc's insight:
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Pokemon GO was making $16 million a day at its peak

Pokemon GO was making $16 million a day at its peak | DigiQuake | Scoop.it
Pokemon GO garnered more than $470 million in revenue during its first 82 days since launch, according to a new report.
Global games market intelligenc
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Marketers in Western Europe Hope Native Advertising Will Forestall the Growing Use of Ad Blockers - eMarketer

Marketers in Western Europe Hope Native Advertising Will Forestall the Growing Use of Ad Blockers - eMarketer | DigiQuake | Scoop.it
The performance of traditional display ads continues to drop
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