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Rescooped by George Loukakis from Multichannel Customer Service
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Social CRM Its about the strategy, not the technology

Social CRM Its about the strategy, not the technology | Different Marketing | Scoop.it
With consumers in control of communication, its up to businesses to harness social media and initiate new sales and service models. Its time more companies got on board.

Via Wally Brill
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Digital Marketing 101: Inbound Marketing vs Outbound Marketing For Business | CarolineWabara.com

Do you know that Inbound Marketing (i.e.
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Rescooped by George Loukakis from pharma digital marketing mix
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Why Regulations Create Social Media Barriers for Pharma Brands

Why Regulations Create Social Media Barriers for Pharma Brands | Different Marketing | Scoop.it

Here are some barriers that regulation has created for the drug industry along with examples of how businesses have overcome these obstacles.


Via Olivier Delannoy, Jarek Kucia
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Rescooped by George Loukakis from Multichannel Engagement....
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Multichannel Trend Watch: Education will never be the same!

Multichannel Trend Watch:  Education will never be the same! | Different Marketing | Scoop.it

- This scooped photo from the 1920's features pioneering educator Marie Bradley (my grandmother) in front of her class at PS-13 in NY.  I can't help but wonder if educators from her era could have ever envisioned today's dramatic, transformational changes...  

                 ---- curated by Michael Hughes

 

Guest Post from George Siemans PHD.

(What Becomes of the University in a Digital/Networked World?)

 

"Thirty years from now the big university campuses will be relics. Universities won’t survive. It’s as large a change as when we first got the printed book.
Do you realize that the cost of higher education has risen as fast as the cost of health care? And for the middle-class family, college education for their children is as much of a necessity as is medical care—without it the kids have no future.
Such totally uncontrollable expenditures, without any visible improvement in either the content or the quality of education, means that the system is rapidly becoming untenable. Higher education is in deep crisis."


Via Dr. Susan Bainbridge, Michael Hughes
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Rescooped by George Loukakis from DigiPharm
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Digital Intelligence roundup - NEWS - articles - Pharmaceutical Industry - PMLiVE

Digital Intelligence roundup - NEWS - articles - Pharmaceutical Industry - PMLiVE | Different Marketing | Scoop.it
Pharmaceutical Industry | NEWS | | Digital Intelligence roundup - Includes Merck Serono’s digital expansion and a digital marketing tip of the week | PMLiVE...
Via DigiPharm Blog
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Webinar: Reaching Your Goals with Google Analytics

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media?
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Digital Marketing Manager – Spread Betting Company | Gemini Search

Digital Marketing Manager – Spread Betting Company | Gemini Search | Different Marketing | Scoop.it
Our client is a spread betting company in London and they are currently looking for a Digital Marketing Manager. They are looking for someone who can manage and (55-65 excellent salary!
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Rescooped by George Loukakis from Pharma digital and multichannel marketing
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The World According to Apple Maps

The World According to Apple Maps | Different Marketing | Scoop.it
A new Tumblr, The Amazing iOS 6 Maps, is curating user submitted images of how Apple's new map software is failing them.

Via Marylene Delbourg-Delphis, orlaw
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David Forbes's comment, September 29, 2012 12:40 PM
oh, come on. Why so picky?
Rescooped by George Loukakis from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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eDetailing: A Strategic Analysis Of Implementation And ROI | PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK

eDetailing: A Strategic Analysis Of Implementation And ROI | PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Different Marketing | Scoop.it
In eDetailing: A Strategic Analysis of Implementation and ROI, Eularis (http://www.eularis.com) provides a comprehensive insight into the subject of Pharmaceuti...
Via Thierry Geufroi, Lionel Reichardt / le Pharmageek
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Rescooped by George Loukakis from DigiPharm
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Digital usage in healthcare - some eye opening statistics

Do you think digital is important to healthcare?

 

Some interesting and eye opening statistics about digital use including:

- Healthcare 2nd most searched topic in google

- Healthcare 3rd laregest web activity across all generations

- 85% of Europeans turn to the internet and other technolgoy for health presciption information

 

What are you doing to engage with HCPs and patients online and are you monitoring what is being said about your brand? Find out what other pharma companies are doing at DigiPharm World Europe


Via DigiPharm Blog
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Rescooped by George Loukakis from DigiPharm
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Gamification in Pharma - what are companies doing?

Gamification in Pharma - what are companies doing? | Different Marketing | Scoop.it
Early efforts in the pharma space to harness the engagement factor in game technology focused on delivering a fun experience, with a tackedon educational component.

 

Ben Comer writes about the evolution of gaming in the healthcare space and where things are going and why. Gamification is something that apparently is not to be ignored in marketing with the widespread adoption of mobile devices and participation of nearly everyone in a social network sites. If you’re looking to gamify your brand you need to put education and leaning up front, and figure out what specific behaviours are unique to the patient audience to get the most out engagement.

 

The most effective way of learning and absorbing complex concepts is by doing it. Gamification technology and playfulness is a great way of doing this and can be used in simulations to help understand the consequences of certain behaviours and how these effects disease. This type of application allows the creation of vivid images and users to see the results of their choices.

 

Other games funded by Pharma, both of these are for diabetes patients hope to change patient behaviour. One encourages children to test their blood sugar through a Tamagotchi-style game rewarding children when they dutifully prick their finger and obtain the results. The other for women between 40 and 60 encourages them to share and discuss how they manage their disease providing each other with practical and emotional support.

 

The last game discussed is to reduce adverse events and is built around the concept of a tutorial to help parents inject their kids correctly. It coaches parents and lets them know if they’re doing a good job. This allows them to practice, therefore getting it right when they inject the children reducing any AEs.


Via DigiPharm Blog
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The Digital Marketing Daily

The Digital Marketing Daily | Different Marketing | Scoop.it
A newspaper by media2win - updated daily with a curated selection of articles, blog posts, videos and photos. (The Digital Marketing Daily is out!
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