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Marketing & Social Media content Curated by @DianyLevy
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What's Changing in Social Media Marketing in 2015

What's Changing in Social Media Marketing in 2015 | MarKeting CuraTed | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.
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How to Measure Your Social Media ROI Using Google Analytics

How to Measure Your Social Media ROI Using Google Analytics | MarKeting CuraTed | Scoop.it
Do you want to understand your social media ROI? This article shares what data to analyze to measure how your social media marketing impacts your business.
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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | MarKeting CuraTed | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.
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How to Use Google Analytics Custom Segments, Reports and Dashboards

How to Use Google Analytics Custom Segments, Reports and Dashboards | MarKeting CuraTed | Scoop.it
Do you want more from Google Analytics than standard reports?Did you know you can get custom data?
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What's Changing in Social Media Marketing in 2015

What's Changing in Social Media Marketing in 2015 | MarKeting CuraTed | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.

Via Don Dea
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Don Dea's curator insight, December 22, 2014 1:49 AM

As social media continues to gain prominence, there will be an increased focus by brands on interacting with customers on a more personal level. Forbes reported that brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty, higher conversion rates, and faster audience growth.

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6 Must-Have Tools to Boost Your Social-Media Productivity - Entrepreneur

6 Must-Have Tools to Boost Your Social-Media Productivity - Entrepreneur | MarKeting CuraTed | Scoop.it
Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
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How to Improve Social Media Marketing in 2015 - Tech Cocktail

How to Improve Social Media Marketing in 2015 - Tech Cocktail | MarKeting CuraTed | Scoop.it
Don't dismiss social media marketing as unimportant or ineffective. It's smart, useful marketing for your business -- so learn to do it better in 2015.
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5 Killer E-Commerce Marketing Tips For 2015 - Forbes

5 Killer E-Commerce Marketing Tips For 2015 - Forbes | MarKeting CuraTed | Scoop.it
In case you missed the 2015 Marketing Predictions Pop Culture Style, here's the link. It includes insight from some of the finest minds in the world. Today however, I want to share something different re: 2015 and that are some tips re: e-commerce.
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Content Marketing Tools 2015: New Market Intelligence Report - Search Engine Land

Content Marketing Tools 2015: New Market Intelligence Report - Search Engine Land | MarKeting CuraTed | Scoop.it
Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, "Content Marketing Tools 2015." A fundamental shift in the rel
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Are Emerging Social Networks Right For Your Brand?

Are Emerging Social Networks Right For Your Brand? | MarKeting CuraTed | Scoop.it

The emerging social platforms we’re considering fit into two key categories: 1) social commerce platforms, which includes sites like Wanelo, Polyvore and Fancy, and 2) emerging visual sharing platforms, such as Snapchat, Instagram and Vine.

Here is some guidance on when you should consider marketing on these social platforms (and when you shouldn’t.)...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 21, 2014 11:35 PM

Useful guidelines on how and whether to use emerging social media channels for your marketing.

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8 Reasons Why Loyalty Programs Are Imperative For Marketers

8 Reasons Why Loyalty Programs Are Imperative For Marketers | MarKeting CuraTed | Scoop.it
Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining
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12 Major Business Benefits Of The Social Media Revolution - Jeffbullas's Blog

12 Major Business Benefits Of The Social Media Revolution - Jeffbullas's Blog | MarKeting CuraTed | Scoop.it
I have been aware of the benefits of social media for a while now and have used this blog as a pulpit and soapbox to shout from this digital hilltop. I have personally experienced the power of this new media to accelerate brand awareness and to spread my stories. You can exhort and preach to [...]
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The Essential How to Guide on Generating Leads with Business Blogging

The Essential How to Guide on Generating Leads with Business Blogging | MarKeting CuraTed | Scoop.it
Blogging is not just about publishing posts and hoping for the best. Done well with the right structure it can be a powerful portal for revenue. Here are the keys to generating leads with business blogging
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Four Proven Ways to Grow Your Career with Social Media - Forbes

Four Proven Ways to Grow Your Career with Social Media - Forbes | MarKeting CuraTed | Scoop.it
For every person whose business has doubled thanks to social media, another 50 are wondering what all the fuss is about.
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15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | MarKeting CuraTed | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.
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2014 Year In Review: Why Do You Think Social Media Doesn't Work? It Does Work

2014 Year In Review: Why Do You Think Social Media Doesn't Work? It Does Work | MarKeting CuraTed | Scoop.it

The first company is not proof that social media works. That's not the issue. The issue, of course, is that social media simply "is". It's no different than the focus groups and surveys of twenty years ago. It's both marketing and customer research. It's data. It just "is". You cannot separate social media from the rest of the branding elements of the business. You can't. You cannot prove that social media works, and you cannot remove it from the business. It is not a tactic. It simply "is" the business. And customers are acquired cheaply as a result.

 

The second company can easily prove that social media doesn't work. They should know. They tried putting some sale messages on Twitter, and nobody responded. The second company is fully confident in their merchandising team. The second company just needs to find marketing channels to communicate the merchandising strategy to the customer. The second company is going "omnichannel". They'll ship-to-store or buy-online-pickup-in-store or get you a discount on your mobile phone when you're in the mall (if the customer ever steps foot in a mall anymore).

 

Retail is moving in two different directions....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 23, 2014 2:48 AM

Kevin Hillstrom shares a thoughtful post on whether social marketing works or not.

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The Rise of Podcasting: The Ultimate On Demand Content [Infographic]

The Rise of Podcasting: The Ultimate On Demand Content [Infographic] | MarKeting CuraTed | Scoop.it
The recent growth of marketing podcasts is a symptom of our thirst for on demand content.
Consumers have more choices than ever before on the types of content they want to consume and where they choose to consume said content.
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | MarKeting CuraTed | Scoop.it
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.
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17 Quick Wins to Boost Your Social-Media Marketing Right Away - Entrepreneur

17 Quick Wins to Boost Your Social-Media Marketing Right Away - Entrepreneur | MarKeting CuraTed | Scoop.it
Take a few minutes to knock a few of these off your list, and you're likely to see gains that go above and beyond the time you've invested.
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21 Free Design Tools for Marketers on a Budget

21 Free Design Tools for Marketers on a Budget | MarKeting CuraTed | Scoop.it
Check out these 21 free and easy-to-use visual content creation tools.
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10 Rules for Creating Engaging Social Media Messages

10 Rules for Creating Engaging Social Media Messages | MarKeting CuraTed | Scoop.it
The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment.
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3 Reasons Content Marketing Needs to be Part of Your 2015 Digital Marketing Strategy

3 Reasons Content Marketing Needs to be Part of Your 2015 Digital Marketing Strategy | MarKeting CuraTed | Scoop.it
In order to develop of successful digital marketing strategy, business owners must recognize the value of content marketing.
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7 Challenges Facing Google With The Rise Of Native Mobile Advertising

7 Challenges Facing Google With The Rise Of Native Mobile Advertising | MarKeting CuraTed | Scoop.it
Can Google's search and display businesses compete as native in-stream advertising takes hold on mobile?
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Affiliate marketing – An efficient digital media channel | Web SEO Analytics

Affiliate marketing – An efficient digital media channel | Web SEO Analytics | MarKeting CuraTed | Scoop.it
Affiliate marketing constitutes an effectual online communication practice which seeks to engage users on third-party sites and generate new leads into a
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How You Can Use Social Networking Websites to Promote Your Blog - Online Traffic

How You Can Use Social Networking Websites to Promote Your Blog - Online Traffic | MarKeting CuraTed | Scoop.it
Blog Promotion and Social Media Engagement!
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