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Rescooped by Roos Spier from FMT Cultuur
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Je hoeft zelf niet veel volgers te hebben om er wel veel te bereiken

Al heb je zelf maar weinig volgers, het mooie van Twitter is dat een tweet van iemand met een grote aanhang je publiek eenvoudig kan vergroten. Singersongwriter Case Mayfield heeft zelf al een aardige aanhang van meer dan tweeduizend volgers, maar dat valt in het niet bij de meer dan 500.000 mensen die dj Afrojack volgen.

Mayfield coverde in de show van 3FM-dj Giel Beelen een nummer van Afrojack. Die vond dat zo leuk dat hij het doorgaf aan die half miljoen mensen waarvan nog eens 56 mensen het aan hun volgers doorgaven.

Twitter als versterker.


Via Fast Moving Targets
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Rescooped by Roos Spier from Social Media Content Curation
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Facebook Launches Collections, “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections

Facebook Launches Collections, “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | Dialoog marketing | Scoop.it

Excerpted from article on TechCrunch:

"Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.

Seven retail partners can now share Collections posts to their fans.

 

Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends..."

 

Read full article here:

http://techcrunch.com/2012/10/08/facebook-collections/


Via Giuseppe Mauriello
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Pinterest Purchasing Power Infographic

Pinterest Purchasing Power Infographic | Dialoog marketing | Scoop.it

Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.

 

Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...


Via Lauren Moss
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