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What Makes a Great Wine List?

What Makes a Great Wine List? | dgillespie_corkguru links | Scoop.it

Wines are major drivers of revenue for restaurants, recently overtaking desserts as the largest contributor to the average restaurant’s bottom line. Curating an exceptional and intriguing wine list is a top priority for any restaurant manager. While planning your restaurant’s wine cellar and constructing the wine menu for your establishment, there are a few key points to keep in mind for the wine menu.

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58% of Americans Prefer Red Wine

58% of Americans Prefer Red Wine | dgillespie_corkguru links | Scoop.it

A recent survey we conducted of 1000 people from across the US showed that 57.8% of Americans preferred red wine to white wine. We’ve broken down our findings so restaurant owners and managers can get a better idea of what their average diner is looking for when designing their wine list.

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Why Use Wine Apps & Outsourced Sommelier Services

Why Use Wine Apps & Outsourced Sommelier Services | dgillespie_corkguru links | Scoop.it

 

Restaurants run on a tight ship, and with narrow profit margins between food prices and business costs, not all establishments can afford extra luxuries for diners. While sommeliers add undisputed value to the customer experience, maintaining a sommelier on staff can be too costly for many restaurants. Fortunately, there are resources that restaurant managers can utilize to provide personalized support for their client’s wine purchasing decisions.

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The Importance of Your Wine Menu

The Importance of Your Wine Menu | dgillespie_corkguru links | Scoop.it

Your wine menu design provides an important first impression for your restaurant. A wine menu design that is professional and intuitive can immediately grab your customer’s attention and create a positive feeling of anticipation for their dining experience.

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Interactive Wine Menu Benefits for Managers & Guests

Interactive Wine Menu Benefits for Managers & Guests | dgillespie_corkguru links | Scoop.it
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Interactive wine menus are changing the restaurant experience for guests across the country as well as improving the effectiveness of beverage marketing for restaurant and bar managers. While private collectors have been using wine apps to manage their own cellars for a few years now, wine apps are just starting to take off in restaurants, and so far to stunning effect. The statistics are in, and wine menu apps are shown to significantly enhance a restaurant’s wine sales as guests use the interactive wine lists to explore both less familiar and higher priced wines. Our infographic breaks down some of the most compelling changes that restaurant wine menu apps are creating in the places where they are introduced. For more info, visit http://www.corkguru.com/infographic-interactive-wine-menu-benefits-managers-guests/

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