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MKTG 310 Week 4 Midterm 2

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Question :

(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

Student Answer:

ecology

social structure

ideology

socio-psychology

2.

Question :

(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

3.

Question :

(TCO 2) Having traditional values and believing in fitting in rather than rebelling is a characteristic of ________.

Student Answer:

Generation X

Generation Y

Generation Z

Baby Boomers

4.

Question :

(TCO 5) When a gas station blows a fresh coffee smell around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of ________ marketing to influence customers.

Student Answer:

one-on-one

subliminal

differentiated

sensory

5.

Question :

(TCO 7) Compare and contrast the uses of the emotional appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?

6.

Question :

(TCO 1) Some people have been offended when marketers refer to an event such as the Super Bowl as asacred event. They believe that business people are being disrespectful. Explain how the concept of “sacred” in consumer behavior is both the same and different from the concept of “sacred” i

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MKTG 310 Consumer Behavior -Complete Course A+ Material

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All weeks of discussions

Weeks 1 and 5 Assignments

Weeks 2 and 7 Case Study

Weeks 3 and 6 You Decide

Week 4 Midterm

Week 8 Final

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MIS 582 Entire Course

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MIS 582 Entire Course / Everything Included / all iLabs, discussion questions, quizzes

  
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MGMT 591 Final Exam

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MGMT 591 Final Exam

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MGMT 520 Week 8 Final Exam Set 2

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MGMT 520 Week 8 Final Exam Set 2

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MGMT 520 Entire Course + Final Exam

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Weekly Discussions

Week 2 Administrative Law Assignment

Week 3 Business Torts “You Judge the Case” Homework ES Assignment

Week 4 You Decide: Contract Dispute Group Discussion Thread

Week 5 Midterm

Week 6 You Decide ES

Week 8 Final

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MKTG 310 Week 4 Midterm 1

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Jessica Capers's insight:

Question :

(TCO 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________.

ecology

social structure

ideology

socio-psychology

2.

Question :

(TCO ) The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

Student Answer:

de-alienation

de-ethnicization

de-immigration

deculturization

3.

Question :

(TCO 2) The Millennials are the first generation to grow up with computers at home, in a 500-channel TV universe. Because of this, this group is often referred to as ________.

the TVees

the tuned-in generation

the uninvolved generation

digital natives

4.

Question :

(TCO 5) Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

blue

red

yellow

black

5.

Question :

(TCO 7) Why should marketers be aware of consumers’cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchasebehavior of a customer as an example.

6.

Question :

(TCO 1) Identify and describe the factors that affect the successful adoption of innovations.

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MIS 582 Final Exam

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1. (TCO A) A database stores (Points : 5)

2. (TCO B) Entities of a given type are grouped into a(n) _____. (Points : 5)

3. (TCO C) A determinant that determines all the other columns in a relation is a _____. (Points : 5)

4. (TCO C) A table that meets the definition of a relation is in _____ (Points : 5)

5. (TCO D) In a SQL query, which SQL keyword is used with built-in functions to group together rows that have the same value in a specified column? (Points : 5)

6. (TCO E) Business intelligence systems fall into which of the following categories? (Points : 5)

7. (TCO E) One remedy for the inconsistencies caused by concurrent processing is _____. (Points : 5)

8. (TCO F) When the correct SQL command is used to delete a table’s structure, what happens to the data in the table? (Points : 5)

9. (TCO G) Which of the following is not true about locks? (Points : 5)

10. (TCO G) The situation that occurs when two users are each waiting for a resource that the other person has locked is known as a(n) (Points : 5)

11. (TCO A) Explain why a small database is not necessarily simpler than a large one. (Points : 21)

12. (TCO B) What is meant by the cardinality of a relationship? Describe the two types of cardinality, including a description of the subtypes of each type. (Points : 21)

13. (TCO C) Describe the requirements that a table must meet to qualify as a relation. (Points : 21)

14. (TCO C) What is the multivalue, multicolumn problem, and why is it a problem? (Points : 21)

15. (TCO D) What is SQL? What is it used for? Describe the categories of SQL. (Points : 21)

16. (TCO E) Why are operational data sometimes unusable for business intelligence use? (Points : 21)

17. (TCO F) What is a correlated subquery? (Points : 21)

18. (TCO F) Explain the concept of an atomic transaction. (Points : 21)

19. (TCO G) Why do we say a database is self-describing, and why is this an advantage? (Points : 21)

20. (TCO G) What are metadata, and how do they relate to the definition of a database? (Points : 21)

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MGMT 591 Midterm Quiz

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1. Question: Consider this story that appeared in the August 11, 1998 Wall Street Journal: Work Hard, Play Hard: Employers use fun to boost morale

All 25 partners at Certilman, Balin, Adler & Hyman, an East Meadow, N.Y., law firm, are invited to a free conference-room lunch every day. Managing partner Bernard Hyman says the lunches began as a chance to talk business but soon became anticipated social gatherings. “We tell stories, talk about the weekend,” he says, “talk about the football game, talk about our husbands, talk about our wives, talk about our children.”
During lunchtime at JW Genesis Financial Corp., Boca Raton, Fla., Vice Chairman Joel Marks lets workers view his TV-sitcom tapes, including “Seinfeld,” “Mary Tyler Moore” and “Taxi.” Terry Deal, business professor at Vanderbilt University in Nashville, Tenn., says companies that bring play and celebration into the workplace often have higher profits. A book he co-wrote cites as an example Southwest Airlines, which encourages crews to joke with passengers.
But he says few companies incorporate play: “One thing we are finding over and over is that work just isn’t any fun anymore.”
Some observers would argue the fun work place is just another fad? What do you think? Does having fun at work lead to higher productivity? Use course concepts to formulate your response.

2. Question:

TCO (C). An October 15, 2004 article by Scott Wyman in the South Florida Sun-Sentinel included the following information on salaries awarded in the county:
“When it comes to getting extra money as a reward for hard work in Broward County government, it pays to work as closely as possible to county commissioners — preferably right outside their office doors. The average bonus given to that elite staff topped the $5,000 maximum set in the incentive program and was almost triple that received by other employees, according to personnel and audit records reviewed by the South Florida Sun-Sentinel.
Business experts said differences between the bonuses awarded to those at the top of an organization and the rest of its employees is common. Yet, they said, it often is a cause of workplace friction and low morale.”
a. Based on what you’ve learned in this course, use J. Stacy Adam’s Equity Theory to fully explain why this disparity of rewards caused workplace friction and low morale. Include in your answer the specific reason why the lower-paid county workers are motivated to do what they did – cause friction and experience low morale.
b. How can county management reduce the perception of inequity?

3. Question: Organizational Behavior is just common sense and has little relevance for managers today. Discuss this statement giving examples to support your answer
4. Question: TCO (E). In the May 18, 1998 issue of BusinessWeek, the story line read “Nice Guys Finish With MBAs.” The following is an excerpt from that piece:
“ . . . nearly half of this year’s top B-school graduates turned down their highest-paying job offer, preferring to work for companies that offered room for personal growth or had a more appealing corporate culture.” (p. 8)
Given your understanding of organizational culture and using OCI terminology, offer an explanation why, according to the article, MBA grads are focusing less on salary and more on the organization’s culture.
1. In your response define organizational culture and discuss which OCI styles most likely appeal to these graduates.
2. How can a culture be a liability to an organization?

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MGMT 591 Entire Course + Final Exam

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MGMT591 Final Exam

MGMT591 Midterm Quiz

MGMT591 Social Security Administration-Project Proposal – Part 1 and Part 2

MGMT591 Social Security Administration-Final Project-Part 3

MGMT591 Week 1 DQ 1 Rules for High Performance Organizations

MGMT591 Week 1 DQ 2 Satisfied Workers

MGMT591 Week 2 DQ 1 Performance Management, Diversity, and Motivation

MGMT591 Week 2 DQ 2 Motivational Theory

MGMT591 Week 3 DQ 1 A Lesson in Team Building

MGMT591 Week 3 DQ 2 What Constitutes a Team

MGMT591 Week 4 DQ 1 Conflict and Negotiation

MGMT591 Week 4 DQ 2 Organizational Communication

MGMT591 Week 5 DQ 1 Power and Influence

MGMT591 Week 5 DQ 2 Leadership

MGMT591 Week 6 DQ 1 Organizational Culture Inventory

MGMT591 Week 6 DQ 2 Resistance to Change

MGMT591 Week 7 DQ 1 Organizational Design Preference

MGMT591 Week 7 DQ 2 Empowering Teams

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MGMT 520 Week 8 Final Exam Set 1

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MGMT 520 Week 8 Final Exam Set 1

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