Is Social Media Going to be the Death of Branding? | Developing Strong Branding |

... So yes. Maybe social media is killing traditional brand building.It just means that brands have to adapt. To paraphrase Seth Godin, brands no longer own market share; they rent it.


Every single interaction becomes a branding opportunity. And if they decide not to engage, they’re out of business.


The fact is, social media lead conversion rates are 13 percent higher than the average lead conversion rate. This amazing statistic just goes to show you that social media absolutely has a positive business impact.Brands are learning that what worked a decade ago no longer does, that their carefully controlled images can crumble in an instant. They must offer value in their online communications. They must build relationships and provide personalized and relevant content....

Via Jeff Domansky