Destination Management
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Destination Management
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Croatia Parodies Clickbait to Lure Travellers: You Won’t Believe How They Did It!

Croatia Parodies Clickbait to Lure Travellers: You Won’t Believe How They Did It! | Destination Management | Scoop.it
Croatia has more to offer than sun and sandy beaches. But with consumer attention at a premium, getting potential travellers to think beyond this postcard perception is no picnic. To shine a new light on the country, Croatia used Google’s targeting solutions to serve up truly irresistible content.
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Strategizing the DMO of the future - Meeting Gdansk 2017

Strategizing the DMO of the future - Meeting Gdansk 2017 | Destination Management | Scoop.it
Zac Woolfitt's insight:
Strategizing the DMO of the future... looking forward to what comes out of the discussion.
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City Marketing: Hamburg Embraces Bloggers

City Marketing: Hamburg Embraces Bloggers | Destination Management | Scoop.it
City marketing of Hamburg emphasizes blogger relations.
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European Cities: Research Points at Typical Colors

European Cities: Research Points at Typical Colors | Destination Management | Scoop.it
European cities have their typical colors that characterize them.
Zac Woolfitt's insight:
Interesting take on cities and colours...!
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Tech Tourism Draws Crowds to Silicon Valley

Tech Tourism Draws Crowds to Silicon Valley | Destination Management | Scoop.it
Tech tourism is a big draw of the Silicon Valley.
Zac Woolfitt's insight:
Interesting new tourism target group...
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Tourism in Iceland: Reykjavik Flooded by Visitors

Tourism in Iceland: Reykjavik Flooded by Visitors | Destination Management | Scoop.it
Tourism in Iceland faces growing demand.
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Branding Cities Through History and Culture - Svetlana Masjutina

Branding Cities Through History and Culture - Svetlana Masjutina | Destination Management | Scoop.it
Learn about the role of history, culture and events in the branding and positioning of cities, with Verona and Cannes as example. By Svetlana Masjutina
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Place Brand Equity: Economic Value of 'Clean, Green' New Zealand

Place Brand Equity: Economic Value of 'Clean, Green' New Zealand | Destination Management | Scoop.it
Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
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Country Reputation: Sweden Tops 2016 RepTrak Ranking

Country Reputation: Sweden Tops 2016 RepTrak Ranking | Destination Management | Scoop.it
2016 RepTrak Ranking: Sweden tops annual Country Reputation survey by Reputation Institute. Learn how this perception study works and who are the top ten.
Zac Woolfitt's insight:
Share your insight
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SMART

Zac Woolfitt's insight:
Great overview of residents perspectives of their European cities and easy to compare
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Interview: Todd Mayfield on Branded Wayfinding for Destinations

Interview: Todd Mayfield on Branded Wayfinding for Destinations | Destination Management | Scoop.it
Todd Mayfield, founder of Axia Creative, on branded wayfinding for destinations and key attributes, challenges and trends in destination and city branding.
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Destination Marketing: Promoted Pins on Google Maps to Help Local Businesses

Destination Marketing: Promoted Pins on Google Maps to Help Local Businesses | Destination Management | Scoop.it
Destination marketing companies to make use of new Google Maps ads.
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Saudi Arabia Tourism to Open Up

Saudi Arabia Tourism to Open Up | Destination Management | Scoop.it
Saudi Arabia tourism authorities plan issuing travel visa.
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Ipsos Top Cities 2017

Ipsos Top Cities 2017 | Destination Management | Scoop.it
The 2017 edition of the Ipsos Top Cities Index finds that New York is the most popular city worldwide, retaining the title it claimed when the survey was first run in 2013.
Zac Woolfitt's insight:
Amsterdam breaks into the top ten Ipsos Top Cities 2017 ranking
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Tourists Vs Locals: 20 Cities Based On Where People Take Photos

Tourists Vs Locals: 20 Cities Based On Where People Take Photos | Destination Management | Scoop.it
The red bits indicate photos taken by tourists, while the blue bits indicate photos taken by locals and the yellow bits might be either.
Zac Woolfitt's insight:
Great maps showing different visiting patterns of tourists vs. locals
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Venice: Number of Tourists To Be Reduced

Venice: Number of Tourists To Be Reduced | Destination Management | Scoop.it
Locals ask for the reduction of the number of tourists in Venice.
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Tourists are driving locals out of Amsterdam centre, say residents - DutchNews.nl

Tourists are driving locals out of Amsterdam centre, say residents - DutchNews.nl | Destination Management | Scoop.it
People and companies in the heart of Amsterdam have written to mayor Eberhard van der Laan urging him to stop the ‘Disneyfication’ of the city centre.
Zac Woolfitt's insight:
Amsterdam marketing reminds us that 50% of tourists to Amsterdam are Dutch nationals. But is it only the internationals who are creating this pressure...? Or are they less visible...?
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Envisioning Tourism 3.0

Envisioning Tourism 3.0 | Destination Management | Scoop.it
Innovating strategy for destinations
Zac Woolfitt's insight:
Nice overview of strategy for destinations for the new tourist 3.0
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Egyptian Tourism Campaign Focuses on European Travelers

Egyptian Tourism Campaign Focuses on European Travelers | Destination Management | Scoop.it
Tourism campaign launched by Egypt aims at European travelers.
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Assessing Place Brand Credibility: Case 100 Percent Pure New Zealand

Assessing Place Brand Credibility: Case 100 Percent Pure New Zealand | Destination Management | Scoop.it
Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.
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Tourism Revenue Decreased in Romania

Tourism Revenue Decreased in Romania | Destination Management | Scoop.it
Tourism revenue last year went down for Romania.
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What does Brexit mean for the future of Brand UK and its largest organisations? | FutureBrand

What does Brexit mean for the future of Brand UK and its largest organisations?   | FutureBrand | Destination Management | Scoop.it
FutureBrand is the Creative Future Company, we define and deliver future brand experiences.
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Terms & Conditions | World Tourism Organization UNWTO

Terms & Conditions | World Tourism Organization UNWTO | Destination Management | Scoop.it
Zac Woolfitt's insight:
Design the logo for World Tourism Organisation year of sustainable 
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A Short History of City Branding Research and Practice

A Short History of City Branding Research and Practice | Destination Management | Scoop.it
Amelia Green, doctoral candidate at Griffith University, Australia, summarizes findings of research into the history of city branding research and practice.
Zac Woolfitt's insight:
'Delineating the evolutionary path of city branding research and practice' in five stages
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The Memorable Experience Design Framework - Gamification in tourism

The Memorable Experience Design Framework - Gamification in tourism | Destination Management | Scoop.it
An experience design guide for staging unforgettable experiences.
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