Illuminating Brand and Culture
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Three: The Right Number of Product Claims to Sway Consumer Behavior

Three: The Right Number of Product Claims to Sway Consumer Behavior | Illuminating Brand and Culture | Scoop.it
Three: The Right Number of Product Claims to Sway Consumer Behavior. New research raises question: Is there's such as thing as "too much advocacy?"
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Sustainability in Fashion is the Future: Krie Design

Sustainability in Fashion is the Future: Krie Design | Illuminating Brand and Culture | Scoop.it
Green fashion is on the rise. More and more brands are choosing quality over quantity, paper over plastic, natural over synthetic,..
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First Robotic DJs Receiving Bad Reviews From Fans

First Robotic DJs Receiving Bad Reviews From Fans | Illuminating Brand and Culture | Scoop.it
I’ve been to a few shows where a DJ’s movements come across a little too robotic, but this is just taking things too far. DJ KUKA is a modified robot arm from the automotive industry and it wants to DJ your night. The robot made its debut at Prague’s Karlovy Lazne Music Club earlier thi
Michael Plishka's insight:
the human element brings more and just mechanical aspect of creating a musical background
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104 Possibilities to Disrupt Your Brand Strategy | The Brainzooming Group

104 Possibilities to Disrupt Your Brand Strategy | The Brainzooming Group | Illuminating Brand and Culture | Scoop.it
brand strategy. You may think your brand is strong and ready to withstand anything that might come its way. But all the while, competitors or market forces you
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Rock and roll legend Chuck Berry dies

Rock and roll legend Chuck Berry dies | Illuminating Brand and Culture | Scoop.it
The singer died in his home state of Missouri on Saturday, police confirm.
Michael Plishka's insight:
merging styles to help create rock and roll
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Coca-Cola Israel Designs First-Ever Selfie Coke Bottle

Coca-Cola Israel Designs First-Ever Selfie Coke Bottle | Illuminating Brand and Culture | Scoop.it

A new Israeli invention, the selfie bottle, let's you enjoy an ice-cold bottle of coke while taking a selfie at the same time.


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Deep Breaths, Everyone: McCann Made a Perfume That's Meant to Stimulate Creativity

Deep Breaths, Everyone: McCann Made a Perfume That's Meant to Stimulate Creativity | Illuminating Brand and Culture | Scoop.it
To celebrate its 70th anniversary in Uruguay, McCann Montevideo has created I CANN Eau de Créativité, a limited-edition fragrance meant to, well, boost creativity.  "In our research, we determined that creativity is completely emotional and with no logical process," explains Leándro Gómez, McCann Montevide
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Facebook is a growing and unstoppable digital graveyard

Facebook is a growing and unstoppable digital graveyard | Illuminating Brand and Culture | Scoop.it
At some point, there will be more dead Facebook users than living ones – and for those left behind, it is transforming how we experience the death of those around us.
Michael Plishka's insight:

Interesting perspective looking at how experiences of those that have passed on, 'live' in the digital domain 


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Brands let consumers customize their packaging

Brands let consumers customize their packaging | Illuminating Brand and Culture | Scoop.it
Increasingly, consumers are seeking products with personalized packaging, instead of ones merely emblazoned with a brand’s name. With the rise of extreme individualism, they want ways to put their own stamp on the products they purchase. Brands can benefit by letting people customize labels, forging a deeper connection that can lead to long-term loyalty.
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REI Will Shut Consumers Out on Black Friday

REI Will Shut Consumers Out on Black Friday | Illuminating Brand and Culture | Scoop.it
REI is closing its doors on Black Friday.
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"Retail Will Change More In The Next Three Years Than It Has In The Last 50!" - B&T

"Retail Will Change More In The Next Three Years Than It Has In The Last 50!" - B&T | Illuminating Brand and Culture | Scoop.it
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McDonald’s to offer first-ever organic burger, in Germany

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Camille Paglia: Parallels between B. Cosby/B. Clinton and Modern P.C.-ism

Camille Paglia: Parallels between B. Cosby/B. Clinton and Modern P.C.-ism | Illuminating Brand and Culture | Scoop.it
In exclusive Salon interview, the cultural critic finds parallels between Cosby and Clinton, takes down modern p.c.
Michael Plishka's insight:

Always provocative and appreciate her cultural insights.

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Coca-Cola Removes Label From Its Cans To Send Powerful Message Against Prejudice - DesignTAXI.com

Coca-Cola Removes Label From Its Cans To Send Powerful Message Against Prejudice - DesignTAXI.com | Illuminating Brand and Culture | Scoop.it
Coca-Cola has launched a new initiative called 'Remove Labels This Ramadan', specially for this period of fasting observed by Muslims...
Michael Plishka's insight:

What do you think of Coke's "unlabel"?

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This Space Entrepreneur's Business Can Offer Actual Shooting Stars On Demand

This Space Entrepreneur's Business Can Offer Actual Shooting Stars On Demand | Illuminating Brand and Culture | Scoop.it

This article is part of a profile series where I speak with space entrepreneurs and others connected to Asia to find out more about their businesses, and Asia’s role in the space technology sector. To read more, click here.

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Michael Plishka's curator insight, January 25, 10:22 PM
Using Space (at least the upper atmosphere) as a palette for entertainment
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You Probably Think This Art Is About You - 

How selfie-taking reconfigures our relationship to art.
Michael Plishka's insight:
Fascinating read on the relationship between art and the selfie.  Insights into technology and how it mediates perceptions of self
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Crafted in Kigali

Crafted in Kigali | Illuminating Brand and Culture | Scoop.it

Rwandan entrepreneur Fina Uwineza will open her country’s first craft brewery as a tool for female economic improvement. She just might create a national beer along the way.


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Michael Plishka's curator insight, March 18, 2017 6:51 PM
Great project and what seems to be great beer for the people of Rwanda
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America's Favorite Halloween Candy State By State | Influenster

America's Favorite Halloween Candy State By State | Influenster | Illuminating Brand and Culture | Scoop.it
The debate over the best Halloween candy can get pretty heated so we're out to settle the score. We surveyed over 40,000 Influensters to find out which candy is the most popular Halloween candy in each state.
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Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You

Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You | Illuminating Brand and Culture | Scoop.it
Since the dawn of time, humans have been confounded by cats, those mystifyingly aloof creatures whose inner thoughts are famously inscrutable. But no longer!
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Kensuke Miyazaki to become first ever Japanese MP to take paternity leave

Kensuke Miyazaki to become first ever Japanese MP to take paternity leave | Illuminating Brand and Culture | Scoop.it
Despite Japan’s generous paternity leave provisions, just 2.3% of eligible working men actually take it
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Empathy- The cornerstone of a healthy culture.

I have always wondered why empathy, one of the necessities of a life well lived  is not developed and taught in most work places. People who are able
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Starbucks has Free Spent Coffee Grounds for the Garden! | Mind Your Dirt

Starbucks has Free Spent Coffee Grounds for the Garden! | Mind Your Dirt | Illuminating Brand and Culture | Scoop.it
I just love it when a large company like Starbucks goes out of their way to do a decent, responsible and sustainable thing to make the world a better place. They don't have to do it. It doesn't net them any extra cash, in fact, it probably adds some costs. But they did it anyways!…
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Chinese Students Urged To Donate Sperm To Afford Latest iPhone - B&T

Chinese Students Urged To Donate Sperm To Afford Latest iPhone - B&T | Illuminating Brand and Culture | Scoop.it
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Camille Paglia takes on Jon Stewart, Trump, Sanders: “Liberals think of themselves as very open-minded, but that’s simply not true!”

Camille Paglia takes on Jon Stewart, Trump, Sanders: “Liberals think of themselves as very open-minded, but that’s simply not true!” | Illuminating Brand and Culture | Scoop.it
Trump's a carnival barker, but funnier than Stewart. Richard Dawkins is a joke. Sanders and Drudge earn approval
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How Bank of Queensland is redesigning the branch experience

How Bank of Queensland is redesigning the branch experience | Illuminating Brand and Culture | Scoop.it
Bank of Queensland's Philippa Bartlett on how the bank departing from traditional branch design with a new concept it plans to roll out nationwide.
Michael Plishka's insight:

Side by side conversations?  Interesting directions in this bank!

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