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What Designers Can Learn From a Pioneering Anthropologist

What Designers Can Learn From a Pioneering Anthropologist | design.UX | Scoop.it
Clifford Geertz revolutionized cultural anthropology. Can his ideas also change how we assess what consumers need?
bry_nation's insight:

Thick description is an old concept that now has fresh potential because of how ethnography has become a mainstream consumer research method. In practice, it enables us to question, interpret, and reinterpret the most basic events and conditions we see as well as those more uncommon ones. Along the way, we "expose normalness without reducing particularity," as Geertz advised—and we can unpack new ideas, improve ways of life, and shift the reality of just about anything.

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The Art of Design Research (and Why It Matters)

The Art of Design Research (and Why It Matters) | design.UX | Scoop.it
Design can exist without "the research." But if we don't study the world, we don't always know how or what to create. Thumbnail: Excerpt Homepage: What is research good for?
bry_nation's insight:

Four outcomes of design research:
1. Learning about people's behavior

2. Understanding and analyzing culture

3. Defining context & spaces

4. Setting focus

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